Revolutionize TikTok Live: Top Techniques From Desktop Viewers

Content creators on TikTok adopt various creative ways to engage audiences. Many fashion influencers provide makeup tutorials by doing a live stream on TikTok. Moreover, game lovers like to live stream their gameplay on TikTok to attract a large number of people. Thus, live streams on TikTok are a new norm among content creators and game lovers to maximize their target audience.

If you don’t know how to go live on TikTok on PC, this article will guide you. Through this well-structured article, you can find four easy ways to go live on TikTok on your computer.

1. Way 1: With OBS
2. Way 2: With Streamlabs
3. Way 3: With XSplit Broadcaster
4. Way 4: With TikTok Live Studio Software

• Bonus Tips: Easily Record and Edit Your Stream with Filmora

Part 1: Prerequisite for Live Stream on TikTok from PC

To start TikTok live streaming on your PC, there are some pre-requirements. These requirements are necessary to prevent the misuse of TikTok by any means. Once you have fulfilled these requirements, you can easily go for live streaming on TikTok without any restrictions.

• To enable the live stream feature on TikTok, you must have at least 1000 followers on your account.
• You should be above 16 years old to access this feature. Moreover, to increase your engagement during live streams by sending virtual gifts, you should be 18 years old or above.
• To begin live streaming on a PC using streaming software, you must have a streaming key and server URL.

How to Get your Streaming Key on TikTok?

A streaming key is a random combination of alphanumeric characters. It helps you to connect your TikTok account with a streaming platform to enable high-quality results. To get your streaming key in the easiest way, check the following steps:

Step1 Open your TikTok app to begin the process. Select the “Plus” icon and choose the “Live” button from the right side. Afterward, choose the “Cast/Connect to PC/Mac” option to proceed.

Step2 Now tap on the “Go Live” option that will open a new window. Now you can see your Stream Key and Server URL. Press the “Copy” option given next to these two options. Afterward, you can share your stream key and server URL with your PC, which will be used later.

Part 2: Benefits of Going Live on TikTok with Computer

There are various advantages of going live on TikTok with a PC. By doing so, you can ensure a better quality of your live streaming session. To learn more, let’s discuss the details.

1. Great Stability

Holding a mobile phone for live streams can be hectic and tiring. Moreover, it won’t offer camera stability, and the end result can be shaky. By using a computer, you don’t have to hold anything. With great stability and ease, you can conduct live streams for a longer run.

2. High Video/Audio Quality

iOS and Samsung devices provide high video quality. However, if you are using low-end smartphones, you won’t get high video and audio quality. In such a circumstance, you should use your computer to maintain better quality. By doing so, your audience can listen and view your live streams flawlessly.

3. Picture-in-Picture Display

Live streams on mobile phones restrict you from displaying a variety of content simultaneously. Through your PC, you can do live streaming on TikTok while playing your favorite games. You can easily open multiple windows on your PC during live streams. Moreover, you can have a picture-in-picture display to use a webcam while going for a live stream.

Part 3: 4 Ways to Go Live on TikTok On PC

Are you eager to know how to stream on TikTok on PC using different ways? Let’s shed light on some simple yet effective ways to go for live streaming on TikTok with a PC.

Way 1: With OBS

OBS is a highly compatible and free broadcasting software. It is available for mainstream platforms such as Windows, Mac, and Linux. It offers high-end results during streaming with an audio mixer. It also provides customized options to set hotkeys, choose sources, and adjust the properties. Besides being a great streaming software, OBS also functions as a screen recorder.

Therefore, OBS is a famous streaming tool that ensures great quality in live streaming on TikTok. To learn how to go live on TikTok on a computer using OBS, here are the easy steps:

Step1 Download and install OBS on your PC successfully. Once done, go to the “Controls” section and click on “Settings.” A new window will pop up from which click on the “Stream” option given on the left panel.

Step2 On the “Service” box, choose “Custom” to proceed. Now enter the stream key and server URL you have gotten before. Once done with all requirements, click on the “Apply” option.

Way 2: With Streamlabs

Streamlabs is a popular streaming tool comprising great capabilities for live streaming. Using this platform, you can broadcast your webcam, microphone’s audio, games, desktop screen, etc. If you want to invite a guest during your live stream, Streamlabs provide a collab camera. Furthermore, this software provides distinctive and attractive overlays. You can easily choose from hundreds of overlays and apply them to your live stream.

You can also set important alerts on this tool, preferably. In order to begin your live stream on TikTok using Streamlabs, check the below steps:

Step1 Once done with installing Streamlabs on your PC, open its main interface. Click on the “Gear” icon displayed in the left section. From the settings menu, click on the “Stream” option.

Step2 On the new menu, choose “Custom Streaming Service” as your Stream Type. Now add the required Stream Key and Server URL on the given boxes. Afterward, hit the “Done” button.

Way 3: With XSplit Broadcaster

Want to know how to stream on TikTok on PC efficiently? XSplit Broadcaster is a powerful streaming tool used by many professionals. It can be used to live stream gameplays, e-sports, and other videos in high resolution. This streaming software provides different layout wizards to display your live streaming screen efficiently.

Moreover, it also supports multi-streaming, through which you can go live on various platforms at the same time. To use XSplit Broadcaster to live stream on TikTok, here are the instructions:

Step1 Launch XSplit Broadcaster on your PC and navigate to the “Broadcast” button displayed on top. Afterward, click on “Set up a new output” to proceed with the TikTok live stream process.

Step2 Now tap on “Custom RTMP,” which will redirect you to a new window. Here, you can add your streaming key and server URL to continue. You can also add information, such as name, channel, etc., to this window. Once done, press the “OK” button.

Way 4: With TikTok Live Studio Software

TikTok Live Studio software is the official software of TikTok for live streaming. This app is currently only available for Windows users. This software provides various customizable options that enable you to adjust your camera and microphone properties easily. It has an easy-to-use interface that allows beginners to conduct live streaming on TikTok in high quality.

As this software is directly linked to your TikTok account, you don’t have to add the stream key and server URL to initiate live streaming. Do you want to learn how to go live on TikTok on a PC using the TikTok software? You can check the following steps:

Step1 Launch TikTok Live Studio software on your PC and click on “Log in to begin.” Go to the login page and follow the on-screen instructions to set up this software successfully. On the Microphone window, choose your preferred microphone as your default device.

Step2 Afterward, adjust the camera settings and press the “Next” button. It will redirect you to streaming settings. You can choose the video and audio quality from this window. Click on the “Next” button to continue. Also, make sure to adjust the scene settings as well.

Step3 Now, you can see your PC screen along with your webcam. You can modify the screen size manually. You can also change the camera background and remove background noise from the settings. Once done with settings, press the “Start” button. Now give a title to your live streaming and choose your Live content. Next, click on the “Confirm” button and hit the “Go Live” button.

Bonus Tips: Easily Record and Edit Your Stream with Filmora

Have you ever used a screen recorder to capture your live streaming? Wondershare Filmora is the most compatible tool that offers a premium screen recorder and editor. The screen recorder in this platform can record a selected area with high audio and video quality. Along with capturing your live streaming session, you can use Pen to demonstrate in an enhanced way.

The video editor of Filmora offers professional visual effects and transitions. It supports high-quality video formats such as 4K and HD and enables intuitive editing. Moreover, you can also utilize its advanced features such as Auto Reframe, AI Portrait, Split Screen, Green Screen, etc. By availing of these features, you can execute professional editing on your recorded live streams. To understand more about Filmora’s new features, watch the video below.

Conclusion

Live streaming on TikTok is a new technique to target audiences effortlessly. There are various ways through which you can go for live streaming on TikTok. If you don’t know how to go live on TikTok PC properly, you can take help from this article. Also, to screen record and edit a live stream, you can use our recommended tool known as Wondershare Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Prerequisite for Live Stream on TikTok from PC

To start TikTok live streaming on your PC, there are some pre-requirements. These requirements are necessary to prevent the misuse of TikTok by any means. Once you have fulfilled these requirements, you can easily go for live streaming on TikTok without any restrictions.

• To enable the live stream feature on TikTok, you must have at least 1000 followers on your account.
• You should be above 16 years old to access this feature. Moreover, to increase your engagement during live streams by sending virtual gifts, you should be 18 years old or above.
• To begin live streaming on a PC using streaming software, you must have a streaming key and server URL.

How to Get your Streaming Key on TikTok?

A streaming key is a random combination of alphanumeric characters. It helps you to connect your TikTok account with a streaming platform to enable high-quality results. To get your streaming key in the easiest way, check the following steps:

Step1 Open your TikTok app to begin the process. Select the “Plus” icon and choose the “Live” button from the right side. Afterward, choose the “Cast/Connect to PC/Mac” option to proceed.

Step2 Now tap on the “Go Live” option that will open a new window. Now you can see your Stream Key and Server URL. Press the “Copy” option given next to these two options. Afterward, you can share your stream key and server URL with your PC, which will be used later.

Part 2: Benefits of Going Live on TikTok with Computer

There are various advantages of going live on TikTok with a PC. By doing so, you can ensure a better quality of your live streaming session. To learn more, let’s discuss the details.

1. Great Stability

Holding a mobile phone for live streams can be hectic and tiring. Moreover, it won’t offer camera stability, and the end result can be shaky. By using a computer, you don’t have to hold anything. With great stability and ease, you can conduct live streams for a longer run.

2. High Video/Audio Quality

iOS and Samsung devices provide high video quality. However, if you are using low-end smartphones, you won’t get high video and audio quality. In such a circumstance, you should use your computer to maintain better quality. By doing so, your audience can listen and view your live streams flawlessly.

3. Picture-in-Picture Display

Live streams on mobile phones restrict you from displaying a variety of content simultaneously. Through your PC, you can do live streaming on TikTok while playing your favorite games. You can easily open multiple windows on your PC during live streams. Moreover, you can have a picture-in-picture display to use a webcam while going for a live stream.

Part 3: 4 Ways to Go Live on TikTok On PC

Are you eager to know how to stream on TikTok on PC using different ways? Let’s shed light on some simple yet effective ways to go for live streaming on TikTok with a PC.

Way 1: With OBS

OBS is a highly compatible and free broadcasting software. It is available for mainstream platforms such as Windows, Mac, and Linux. It offers high-end results during streaming with an audio mixer. It also provides customized options to set hotkeys, choose sources, and adjust the properties. Besides being a great streaming software, OBS also functions as a screen recorder.

Therefore, OBS is a famous streaming tool that ensures great quality in live streaming on TikTok. To learn how to go live on TikTok on a computer using OBS, here are the easy steps:

Step1 Download and install OBS on your PC successfully. Once done, go to the “Controls” section and click on “Settings.” A new window will pop up from which click on the “Stream” option given on the left panel.

Step2 On the “Service” box, choose “Custom” to proceed. Now enter the stream key and server URL you have gotten before. Once done with all requirements, click on the “Apply” option.

Way 2: With Streamlabs

Streamlabs is a popular streaming tool comprising great capabilities for live streaming. Using this platform, you can broadcast your webcam, microphone’s audio, games, desktop screen, etc. If you want to invite a guest during your live stream, Streamlabs provide a collab camera. Furthermore, this software provides distinctive and attractive overlays. You can easily choose from hundreds of overlays and apply them to your live stream.

You can also set important alerts on this tool, preferably. In order to begin your live stream on TikTok using Streamlabs, check the below steps:

Step1 Once done with installing Streamlabs on your PC, open its main interface. Click on the “Gear” icon displayed in the left section. From the settings menu, click on the “Stream” option.

Step2 On the new menu, choose “Custom Streaming Service” as your Stream Type. Now add the required Stream Key and Server URL on the given boxes. Afterward, hit the “Done” button.

Way 3: With XSplit Broadcaster

Want to know how to stream on TikTok on PC efficiently? XSplit Broadcaster is a powerful streaming tool used by many professionals. It can be used to live stream gameplays, e-sports, and other videos in high resolution. This streaming software provides different layout wizards to display your live streaming screen efficiently.

Moreover, it also supports multi-streaming, through which you can go live on various platforms at the same time. To use XSplit Broadcaster to live stream on TikTok, here are the instructions:

Step1 Launch XSplit Broadcaster on your PC and navigate to the “Broadcast” button displayed on top. Afterward, click on “Set up a new output” to proceed with the TikTok live stream process.

Step2 Now tap on “Custom RTMP,” which will redirect you to a new window. Here, you can add your streaming key and server URL to continue. You can also add information, such as name, channel, etc., to this window. Once done, press the “OK” button.

Way 4: With TikTok Live Studio Software

TikTok Live Studio software is the official software of TikTok for live streaming. This app is currently only available for Windows users. This software provides various customizable options that enable you to adjust your camera and microphone properties easily. It has an easy-to-use interface that allows beginners to conduct live streaming on TikTok in high quality.

As this software is directly linked to your TikTok account, you don’t have to add the stream key and server URL to initiate live streaming. Do you want to learn how to go live on TikTok on a PC using the TikTok software? You can check the following steps:

Step1 Launch TikTok Live Studio software on your PC and click on “Log in to begin.” Go to the login page and follow the on-screen instructions to set up this software successfully. On the Microphone window, choose your preferred microphone as your default device.

Step2 Afterward, adjust the camera settings and press the “Next” button. It will redirect you to streaming settings. You can choose the video and audio quality from this window. Click on the “Next” button to continue. Also, make sure to adjust the scene settings as well.

Step3 Now, you can see your PC screen along with your webcam. You can modify the screen size manually. You can also change the camera background and remove background noise from the settings. Once done with settings, press the “Start” button. Now give a title to your live streaming and choose your Live content. Next, click on the “Confirm” button and hit the “Go Live” button.

Bonus Tips: Easily Record and Edit Your Stream with Filmora

Have you ever used a screen recorder to capture your live streaming? Wondershare Filmora is the most compatible tool that offers a premium screen recorder and editor. The screen recorder in this platform can record a selected area with high audio and video quality. Along with capturing your live streaming session, you can use Pen to demonstrate in an enhanced way.

The video editor of Filmora offers professional visual effects and transitions. It supports high-quality video formats such as 4K and HD and enables intuitive editing. Moreover, you can also utilize its advanced features such as Auto Reframe, AI Portrait, Split Screen, Green Screen, etc. By availing of these features, you can execute professional editing on your recorded live streams. To understand more about Filmora’s new features, watch the video below.

Conclusion

Live streaming on TikTok is a new technique to target audiences effortlessly. There are various ways through which you can go for live streaming on TikTok. If you don’t know how to go live on TikTok PC properly, you can take help from this article. Also, to screen record and edit a live stream, you can use our recommended tool known as Wondershare Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Top 10 Innovations in Social Media TikTok Advertising

The young audiences commonly use TikTok, with over 60% of its users aged between 10 and 29 years. The users range from influencers, individuals who use it for entertainment, and brands to gain authority and awareness. In 2020, most people spent their days at home, making its popularity explode. Conclusively, the marketing opportunities increased.

Individuals and brands can promote their businesses using the TikTok campaign. The high engagement of the young audience, as mentioned earlier, makes the app outstanding. 90% of the young audience accesses the app several times a day. The high accessibility guarantees broad reach. The breakthrough within the app is very high as compared to other apps. It ensures all videos have easy engagement. Despite you having a small circle, your videos can still go viral. The app’s design with TikTok campaigns helps businesses grow since you can easily access influencers and users within a limited physical location.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

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Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

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