Cutting Edge Video Creation: Ideal Mac Settings for Snapchat

How to Make a Video Best Fits Snapchat Size on Mac?

Liza Brown

Oct 26, 2023• Proven solutions

How to create a video best fit Snapchat? With more than 240 million active daily users, Snapchat is one of the most popular social media networks globally. It is also an instant messaging app that allows its users to express themselves visually in a diverse variety of manners including photos, videos, stories, stickers, emoji, and more.

One of the best features of Snapchat that makes it so attractive among the young audience is its mobile-oriented user interface. Snapchat was the first social networking platform to introduce the concept of daily stories which was widely adopted by other instant messengers as well including Instagram and WhatsApp. Since it is a mobile-oriented platform, you need to create and edit your videos in a certain way to make sure they are the best fit for Snapchat.

You May Also Like: The Ultimate Guide of Snapchat Filters

What Are the Ideal Features of a Snapchat Video?

Snapchat is highly optimized for vertical viewing which means that all the content needs to be served in portrait aspect ratio instead of landscape used by YouTube and other video platforms. You need to ensure that every aspect of your video is perfect before you can upload it for Snapchat on Mac. Here are some of the key features that you must not forget.

• Resolution - The ideal resolution of a Snapchat video is 1080 x 1920 pixels which is known as full HD. This resolution will ensure that your video loads in the right way and remains sharp and crisp for an excellent viewing experience.
• Video Format - The recommended video format for Snapchat clips is MP4 and MOV. You can use either of those formats on your Mac.
• Aspect Ratio - This is one of the key aspects of any video that determines the orientation of viewing. For a perfect Snapchat video, it is recommended that you keep the aspect ratio to 9:16.
• Video Length Size - Remember that Snapchat isn’t like YouTube and serves an audience that wants micro-entertainment. This is why the recommended time for your video is 3 to 10 seconds with the video size not exceeding 32 MB. Otherwise, the Snapchat audience may not respond well to your videos.

That is why it is crucial that your Snapchat video has all the ideal features so your audience can enjoy the viewing experience as intended instead of attempting to manipulate their phones to be able to see the video clearly. It will create an unpleasant and frustrating experience and your viewers might not stay with you.

How to Adjust the Video for Snapchat on Mac? [Step-by-Step]

• Part1. Changing Snapchat Video Format on Filmora
• Part2. Changing Snapchat Video Aspect Ratio on Filmora
• Part3. Changing Snapchat Video Size on Filmora

If your video doesn’t have the ideal features for Snapchat uploading, you don’t need to worry. You can easily edit your video on Filmora X to adjust everything including the aspect ratio, size, and format.

Part1. Changing Snapchat Video Format on Filmora

1. Importing Video

The first step is to import the video using the option ‘Import Media Files’ in the import tab. You can also drag and drop the media files you need to work on.

2. Selecting the Right Output Format

Once you have imported the file, drag and drop it onto the Timeline. Now click on the ‘Export’ button. Here you will be able to select your output video format which needs to be either MOV or MP4.

3. Exporting Your Snapchat Video

After you have defined the settings, you can click on the ‘Export’ button to start the saving process. Your video is now available to you in the right format.

Part2. Changing Snapchat Video Aspect Ratio on Filmora

You can use multiple methods to change the aspect ratio of your Snapchat video on Filmora. It depends on the nature of editing you need to perform on your video. You can choose from any of the methods given below to edit your video for Snapchat in a user-friendly manner on Mac.

● Method 1 - Launch the editor and click on the drop-down list. You will see the popular aspect ratios listed in the list from where you can choose any. Select the right one that is 9:16 for Snapchat and export the file right away.

● Method 2 - The second method you can use is present under the Project Settings. You can also lock the aspect ratio using the features available here.

● Method 3 - The third method allows you to change the aspect ratio manually during the video editing process. You need to right-click on the timeline and select the ‘Crop and Zoom’ option. You will see a pop-up window where all the popular options will be available to you. You can choose either of them or select an aspect ratio manually.

● Step 4 - The final method to change the aspect ratio of your video on Mac is at the time of exporting your media file. Here you can select the aspect ratio for your local computer, a particular device, YouTube, or DVD TV.

Part3. Changing Snapchat Video Size on Filmora

1. Importing Media File to Filmora

Using the ‘Import’ menu, import your media files, or simply drag and drop them from your Mac OS. Once the files are in the software, drag them to the Timeline track.

2. Cropping Your Video for Snapchat

Here you can use the ‘Crop and Zoom’ button from the Timeline by right-clicking on it, so you can only focus on the aspect of the video that you want to show. This will resize the video as well.

3. Cutting the Video

Another option you have is to delete the unnecessary parts of the video by selecting them through the indicator present on the timeline. Once you have selected the parts you don’t need, right-click on them and select ‘Delete’.

4. Exporting Your Snapchat Video

Once you have resized your video by cropping and cutting the media file, you can now export it in the right resolution, bit rate, and format to ensure you get the minimum file size.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

How to create a video best fit Snapchat? With more than 240 million active daily users, Snapchat is one of the most popular social media networks globally. It is also an instant messaging app that allows its users to express themselves visually in a diverse variety of manners including photos, videos, stories, stickers, emoji, and more.

One of the best features of Snapchat that makes it so attractive among the young audience is its mobile-oriented user interface. Snapchat was the first social networking platform to introduce the concept of daily stories which was widely adopted by other instant messengers as well including Instagram and WhatsApp. Since it is a mobile-oriented platform, you need to create and edit your videos in a certain way to make sure they are the best fit for Snapchat.

You May Also Like: The Ultimate Guide of Snapchat Filters

What Are the Ideal Features of a Snapchat Video?

Snapchat is highly optimized for vertical viewing which means that all the content needs to be served in portrait aspect ratio instead of landscape used by YouTube and other video platforms. You need to ensure that every aspect of your video is perfect before you can upload it for Snapchat on Mac. Here are some of the key features that you must not forget.

• Resolution - The ideal resolution of a Snapchat video is 1080 x 1920 pixels which is known as full HD. This resolution will ensure that your video loads in the right way and remains sharp and crisp for an excellent viewing experience.
• Video Format - The recommended video format for Snapchat clips is MP4 and MOV. You can use either of those formats on your Mac.
• Aspect Ratio - This is one of the key aspects of any video that determines the orientation of viewing. For a perfect Snapchat video, it is recommended that you keep the aspect ratio to 9:16.
• Video Length Size - Remember that Snapchat isn’t like YouTube and serves an audience that wants micro-entertainment. This is why the recommended time for your video is 3 to 10 seconds with the video size not exceeding 32 MB. Otherwise, the Snapchat audience may not respond well to your videos.

That is why it is crucial that your Snapchat video has all the ideal features so your audience can enjoy the viewing experience as intended instead of attempting to manipulate their phones to be able to see the video clearly. It will create an unpleasant and frustrating experience and your viewers might not stay with you.

How to Adjust the Video for Snapchat on Mac? [Step-by-Step]

• Part1. Changing Snapchat Video Format on Filmora
• Part2. Changing Snapchat Video Aspect Ratio on Filmora
• Part3. Changing Snapchat Video Size on Filmora

If your video doesn’t have the ideal features for Snapchat uploading, you don’t need to worry. You can easily edit your video on Filmora X to adjust everything including the aspect ratio, size, and format.

Part1. Changing Snapchat Video Format on Filmora

1. Importing Video

The first step is to import the video using the option ‘Import Media Files’ in the import tab. You can also drag and drop the media files you need to work on.

2. Selecting the Right Output Format

Once you have imported the file, drag and drop it onto the Timeline. Now click on the ‘Export’ button. Here you will be able to select your output video format which needs to be either MOV or MP4.

3. Exporting Your Snapchat Video

After you have defined the settings, you can click on the ‘Export’ button to start the saving process. Your video is now available to you in the right format.

Part2. Changing Snapchat Video Aspect Ratio on Filmora

You can use multiple methods to change the aspect ratio of your Snapchat video on Filmora. It depends on the nature of editing you need to perform on your video. You can choose from any of the methods given below to edit your video for Snapchat in a user-friendly manner on Mac.

● Method 1 - Launch the editor and click on the drop-down list. You will see the popular aspect ratios listed in the list from where you can choose any. Select the right one that is 9:16 for Snapchat and export the file right away.

● Method 2 - The second method you can use is present under the Project Settings. You can also lock the aspect ratio using the features available here.

● Method 3 - The third method allows you to change the aspect ratio manually during the video editing process. You need to right-click on the timeline and select the ‘Crop and Zoom’ option. You will see a pop-up window where all the popular options will be available to you. You can choose either of them or select an aspect ratio manually.

● Step 4 - The final method to change the aspect ratio of your video on Mac is at the time of exporting your media file. Here you can select the aspect ratio for your local computer, a particular device, YouTube, or DVD TV.

Part3. Changing Snapchat Video Size on Filmora

1. Importing Media File to Filmora

Using the ‘Import’ menu, import your media files, or simply drag and drop them from your Mac OS. Once the files are in the software, drag them to the Timeline track.

2. Cropping Your Video for Snapchat

Here you can use the ‘Crop and Zoom’ button from the Timeline by right-clicking on it, so you can only focus on the aspect of the video that you want to show. This will resize the video as well.

3. Cutting the Video

Another option you have is to delete the unnecessary parts of the video by selecting them through the indicator present on the timeline. Once you have selected the parts you don’t need, right-click on them and select ‘Delete’.

4. Exporting Your Snapchat Video

Once you have resized your video by cropping and cutting the media file, you can now export it in the right resolution, bit rate, and format to ensure you get the minimum file size.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

How to create a video best fit Snapchat? With more than 240 million active daily users, Snapchat is one of the most popular social media networks globally. It is also an instant messaging app that allows its users to express themselves visually in a diverse variety of manners including photos, videos, stories, stickers, emoji, and more.

One of the best features of Snapchat that makes it so attractive among the young audience is its mobile-oriented user interface. Snapchat was the first social networking platform to introduce the concept of daily stories which was widely adopted by other instant messengers as well including Instagram and WhatsApp. Since it is a mobile-oriented platform, you need to create and edit your videos in a certain way to make sure they are the best fit for Snapchat.

You May Also Like: The Ultimate Guide of Snapchat Filters

What Are the Ideal Features of a Snapchat Video?

Snapchat is highly optimized for vertical viewing which means that all the content needs to be served in portrait aspect ratio instead of landscape used by YouTube and other video platforms. You need to ensure that every aspect of your video is perfect before you can upload it for Snapchat on Mac. Here are some of the key features that you must not forget.

• Resolution - The ideal resolution of a Snapchat video is 1080 x 1920 pixels which is known as full HD. This resolution will ensure that your video loads in the right way and remains sharp and crisp for an excellent viewing experience.
• Video Format - The recommended video format for Snapchat clips is MP4 and MOV. You can use either of those formats on your Mac.
• Aspect Ratio - This is one of the key aspects of any video that determines the orientation of viewing. For a perfect Snapchat video, it is recommended that you keep the aspect ratio to 9:16.
• Video Length Size - Remember that Snapchat isn’t like YouTube and serves an audience that wants micro-entertainment. This is why the recommended time for your video is 3 to 10 seconds with the video size not exceeding 32 MB. Otherwise, the Snapchat audience may not respond well to your videos.

That is why it is crucial that your Snapchat video has all the ideal features so your audience can enjoy the viewing experience as intended instead of attempting to manipulate their phones to be able to see the video clearly. It will create an unpleasant and frustrating experience and your viewers might not stay with you.

How to Adjust the Video for Snapchat on Mac? [Step-by-Step]

• Part1. Changing Snapchat Video Format on Filmora
• Part2. Changing Snapchat Video Aspect Ratio on Filmora
• Part3. Changing Snapchat Video Size on Filmora

If your video doesn’t have the ideal features for Snapchat uploading, you don’t need to worry. You can easily edit your video on Filmora X to adjust everything including the aspect ratio, size, and format.

Part1. Changing Snapchat Video Format on Filmora

1. Importing Video

The first step is to import the video using the option ‘Import Media Files’ in the import tab. You can also drag and drop the media files you need to work on.

2. Selecting the Right Output Format

Once you have imported the file, drag and drop it onto the Timeline. Now click on the ‘Export’ button. Here you will be able to select your output video format which needs to be either MOV or MP4.

3. Exporting Your Snapchat Video

After you have defined the settings, you can click on the ‘Export’ button to start the saving process. Your video is now available to you in the right format.

Part2. Changing Snapchat Video Aspect Ratio on Filmora

You can use multiple methods to change the aspect ratio of your Snapchat video on Filmora. It depends on the nature of editing you need to perform on your video. You can choose from any of the methods given below to edit your video for Snapchat in a user-friendly manner on Mac.

● Method 1 - Launch the editor and click on the drop-down list. You will see the popular aspect ratios listed in the list from where you can choose any. Select the right one that is 9:16 for Snapchat and export the file right away.

● Method 2 - The second method you can use is present under the Project Settings. You can also lock the aspect ratio using the features available here.

● Method 3 - The third method allows you to change the aspect ratio manually during the video editing process. You need to right-click on the timeline and select the ‘Crop and Zoom’ option. You will see a pop-up window where all the popular options will be available to you. You can choose either of them or select an aspect ratio manually.

● Step 4 - The final method to change the aspect ratio of your video on Mac is at the time of exporting your media file. Here you can select the aspect ratio for your local computer, a particular device, YouTube, or DVD TV.

Part3. Changing Snapchat Video Size on Filmora

1. Importing Media File to Filmora

Using the ‘Import’ menu, import your media files, or simply drag and drop them from your Mac OS. Once the files are in the software, drag them to the Timeline track.

2. Cropping Your Video for Snapchat

Here you can use the ‘Crop and Zoom’ button from the Timeline by right-clicking on it, so you can only focus on the aspect of the video that you want to show. This will resize the video as well.

3. Cutting the Video

Another option you have is to delete the unnecessary parts of the video by selecting them through the indicator present on the timeline. Once you have selected the parts you don’t need, right-click on them and select ‘Delete’.

4. Exporting Your Snapchat Video

Once you have resized your video by cropping and cutting the media file, you can now export it in the right resolution, bit rate, and format to ensure you get the minimum file size.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

How to create a video best fit Snapchat? With more than 240 million active daily users, Snapchat is one of the most popular social media networks globally. It is also an instant messaging app that allows its users to express themselves visually in a diverse variety of manners including photos, videos, stories, stickers, emoji, and more.

One of the best features of Snapchat that makes it so attractive among the young audience is its mobile-oriented user interface. Snapchat was the first social networking platform to introduce the concept of daily stories which was widely adopted by other instant messengers as well including Instagram and WhatsApp. Since it is a mobile-oriented platform, you need to create and edit your videos in a certain way to make sure they are the best fit for Snapchat.

You May Also Like: The Ultimate Guide of Snapchat Filters

What Are the Ideal Features of a Snapchat Video?

Snapchat is highly optimized for vertical viewing which means that all the content needs to be served in portrait aspect ratio instead of landscape used by YouTube and other video platforms. You need to ensure that every aspect of your video is perfect before you can upload it for Snapchat on Mac. Here are some of the key features that you must not forget.

• Resolution - The ideal resolution of a Snapchat video is 1080 x 1920 pixels which is known as full HD. This resolution will ensure that your video loads in the right way and remains sharp and crisp for an excellent viewing experience.
• Video Format - The recommended video format for Snapchat clips is MP4 and MOV. You can use either of those formats on your Mac.
• Aspect Ratio - This is one of the key aspects of any video that determines the orientation of viewing. For a perfect Snapchat video, it is recommended that you keep the aspect ratio to 9:16.
• Video Length Size - Remember that Snapchat isn’t like YouTube and serves an audience that wants micro-entertainment. This is why the recommended time for your video is 3 to 10 seconds with the video size not exceeding 32 MB. Otherwise, the Snapchat audience may not respond well to your videos.

That is why it is crucial that your Snapchat video has all the ideal features so your audience can enjoy the viewing experience as intended instead of attempting to manipulate their phones to be able to see the video clearly. It will create an unpleasant and frustrating experience and your viewers might not stay with you.

How to Adjust the Video for Snapchat on Mac? [Step-by-Step]

• Part1. Changing Snapchat Video Format on Filmora
• Part2. Changing Snapchat Video Aspect Ratio on Filmora
• Part3. Changing Snapchat Video Size on Filmora

If your video doesn’t have the ideal features for Snapchat uploading, you don’t need to worry. You can easily edit your video on Filmora X to adjust everything including the aspect ratio, size, and format.

Part1. Changing Snapchat Video Format on Filmora

1. Importing Video

The first step is to import the video using the option ‘Import Media Files’ in the import tab. You can also drag and drop the media files you need to work on.

2. Selecting the Right Output Format

Once you have imported the file, drag and drop it onto the Timeline. Now click on the ‘Export’ button. Here you will be able to select your output video format which needs to be either MOV or MP4.

3. Exporting Your Snapchat Video

After you have defined the settings, you can click on the ‘Export’ button to start the saving process. Your video is now available to you in the right format.

Part2. Changing Snapchat Video Aspect Ratio on Filmora

You can use multiple methods to change the aspect ratio of your Snapchat video on Filmora. It depends on the nature of editing you need to perform on your video. You can choose from any of the methods given below to edit your video for Snapchat in a user-friendly manner on Mac.

● Method 1 - Launch the editor and click on the drop-down list. You will see the popular aspect ratios listed in the list from where you can choose any. Select the right one that is 9:16 for Snapchat and export the file right away.

● Method 2 - The second method you can use is present under the Project Settings. You can also lock the aspect ratio using the features available here.

● Method 3 - The third method allows you to change the aspect ratio manually during the video editing process. You need to right-click on the timeline and select the ‘Crop and Zoom’ option. You will see a pop-up window where all the popular options will be available to you. You can choose either of them or select an aspect ratio manually.

● Step 4 - The final method to change the aspect ratio of your video on Mac is at the time of exporting your media file. Here you can select the aspect ratio for your local computer, a particular device, YouTube, or DVD TV.

Part3. Changing Snapchat Video Size on Filmora

1. Importing Media File to Filmora

Using the ‘Import’ menu, import your media files, or simply drag and drop them from your Mac OS. Once the files are in the software, drag them to the Timeline track.

2. Cropping Your Video for Snapchat

Here you can use the ‘Crop and Zoom’ button from the Timeline by right-clicking on it, so you can only focus on the aspect of the video that you want to show. This will resize the video as well.

3. Cutting the Video

Another option you have is to delete the unnecessary parts of the video by selecting them through the indicator present on the timeline. Once you have selected the parts you don’t need, right-click on them and select ‘Delete’.

4. Exporting Your Snapchat Video

Once you have resized your video by cropping and cutting the media file, you can now export it in the right resolution, bit rate, and format to ensure you get the minimum file size.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

The Ultimate Guide to Crafting Engaging Snapchat Campaigns

Snapchat Ad Creation 101: Tips for Crafting Stunning and Effective Ads

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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