Discovering Charismatic Faces on Your Snaps

How to Use Cartoon Face Lens in Snapchat?

Shanoon Cox

Mar 27, 2024• Proven solutions

The social media apps keep updating themselves and always keep their users thrilled and engaged with the new updates. People love to take selfies, and how exciting it would be, if the selfie turns into Disney and Pixar-style cartoon characters?

Back in 2020, Snapchat released the lens for Disney. Initially, it was tried on pets by the TikTok users, and people loved it. Later, looking to the response on the Disney lens, Snapchat released another filter as Voila AI Artist. Send a snap with the cartoon face lens to get the best response on your click. Also, the Snapchat cartoon face filter is so much famous on Instagram and Facebook.

Is your cellphone camera not good enough? Are you worried about that? You don’t need to now, as the Snapchat lens would help you get various lenses and filters to give you the best clicks. Try out the best lens which you love and get the best images.

Please don’t go away; here, we will get to know about the Snapchat cartoon filter.

• Part 1: What is Snapchat’s Cartoon Lens?
• Part 2: How to Find and Use Snapchat’s Cartoon Lenses?
• Part 3: How to Send a Snap Using the Cartoon Face Lens?
• Part 4: Best App for Disney and Pixal Effect
• Part 5: Differences between Snapchat Cartoon Lens and Anime Filter

---

Part 1: What is Snapchat’s Cartoon Lens?

Snapchat always keeps on giving the surprise to their users and maintain the selfie crazy on the social media. There are three types of the cartoon lens which is attracting the users and is the latest trend.

1. Snapchat Cartoon face Lens - developed and launched way back in August 2020
2. Snapchat Cartoon Lens – Quite similar to the Cartoon Face, but the most fantastic thing is it converts your face to a Disney-style character.
3. Snapchat Cartoon 3D Style Lens: The most famous Cartoon 3D Style was launched in June 2021 with a Pixar-like funny appearance. Couples love this the most.

---

Part 2: How to Find and Use Snapchat’s Cartoon Lenses?

Snapchat allows you to use the cartoon lens and send a snap with the cartoon face lens. Ensure you have good internet to get the Snapchat installed first and follow below easy steps below to get your favorite cartoon selfie.

1. Open the latest version of Snapchat, and then go to the Camera screen, opt for the smiling face icon as per below.

1. You need to get to the cartoon lens and hence, click “explore” from the bottom right of the screen.
2. There are a lot of options and lens; therefore, search for the “cartoon” word. Since there are many cartoon lens, make sure that you have selected the right one developed by Snapchat team. Of course, you can try the cartoon lens created by other creators.

That’s it. You are done. The wait is over. Push the camera button and start taking your video with Snapchat cartoon filter.

Still, if you face difficulty getting the lens for yourself, this link will help you download the cartoon lens and enjoy your video. Further, you can save it or send the stories to your friends. Using the funny lens was never so easy and is so much fun.

---

Part 3: How to Send a Snap Using the Cartoon Face Lens?

From the above points, you now might know how to get the cartoon lens on the screen. Take the image and video that would make you happy. And now you will be excited to know how it is from your family or friends by sending them the cartoon face Snapchat. But have you added your friends or family members as friends? Make sure to add them to your list or the group, allowing you to send the snap.

Once you take your snap, click the Send to option on the bottom of the screen to send the snap. Now you will see the list of your added friends or the groups. Tap the friend whom you want to send the snap and tap send.

Your snap has now reached your friends, and you can develop a streak with them. If you send a snap with the cartoon face lens daily to your friends, it will create a specific chain referred to as streak. You can make the streak with them for as long as you can, which means you need to use Snapchat daily. More friends, more fun. The different groups would allow you to stay in touch with more people, and also, you can share the snap with them at one go.

---

Part 4: Best App for for Disney and Pixal Eeffect

Snapchat is one of the most famous apps which allows the users to take the snap, exchange pictures, and the videos. The Disney Pixar Filter is exclusive on Snapchat. Though you find many similar apps copying the Snapchat filters, the original seems beautiful. You can search the Snapchat cartoon filter 3D style from the search options. Select the filer and click amazing pictures.

Voila Al Artist Carton Photo turns the image into the fantastic pictures of Disney and the Pixal effects. This is the best app giving the Disney and pixal effect specially designed with the help of human capability and artificial intelligence. You can easily take selfies, pictures, and videos with a unique look. If you have the version of 12.0 and Later on iOS , you can easily use this app and click amazing images. Moreover, it only requires 273.6 MB of storage space on iOS.

Voila Al Artist is also available on Android , quickly turning the images into cartoon replicas of faces. You can never get tired of this photo app as there are many themes available in the app which can increase your excitement.

The best thing about the Voila Al Artist app is, you can get the app for free. You can use the app on any version of Android. It doesn’t matter if your camera lens is not that good and equipped with high pixels; the Voila Al Artist photo app will make your day with unique photos. If you get tired of the advertisement, you can go for the subscription and enjoy the cartoon selfies.

---

Part 5: What are the differences between Snapchat Cartoon Lens and Anime Filters ?

Essentially, the difference between a filter and a lens is that the lens is an augmented reality animation, while the filter is a static image overlay.

To Distinguish the difference between Snapchat filters and lenses: Snapchat filters are static and located on top of images or videos. On the other hand, Snapchat lenses are augmented reality animations that can change your voice in addition to changing your appearance on the screen.

Conclusion

Snapchat is primarily known for its lens and filters. Many other apps even try to copy the filers but certainly couldn’t make it up. To develop the longest streak with your friends, you need to use Snapchat daily. Hence, Snapchat would never get you bored if you have to use it and send a snap with the cartoon face lens daily to friends. The regularly updating lens and the streak will keep you engaged in it every day. The app does not demand much high configuration and high storage. Hence, the app can fit into any individual and is easy to operate.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

The social media apps keep updating themselves and always keep their users thrilled and engaged with the new updates. People love to take selfies, and how exciting it would be, if the selfie turns into Disney and Pixar-style cartoon characters?

Back in 2020, Snapchat released the lens for Disney. Initially, it was tried on pets by the TikTok users, and people loved it. Later, looking to the response on the Disney lens, Snapchat released another filter as Voila AI Artist. Send a snap with the cartoon face lens to get the best response on your click. Also, the Snapchat cartoon face filter is so much famous on Instagram and Facebook.

Is your cellphone camera not good enough? Are you worried about that? You don’t need to now, as the Snapchat lens would help you get various lenses and filters to give you the best clicks. Try out the best lens which you love and get the best images.

Please don’t go away; here, we will get to know about the Snapchat cartoon filter.

• Part 1: What is Snapchat’s Cartoon Lens?
• Part 2: How to Find and Use Snapchat’s Cartoon Lenses?
• Part 3: How to Send a Snap Using the Cartoon Face Lens?
• Part 4: Best App for Disney and Pixal Effect
• Part 5: Differences between Snapchat Cartoon Lens and Anime Filter

---

Part 1: What is Snapchat’s Cartoon Lens?

Snapchat always keeps on giving the surprise to their users and maintain the selfie crazy on the social media. There are three types of the cartoon lens which is attracting the users and is the latest trend.

1. Snapchat Cartoon face Lens - developed and launched way back in August 2020
2. Snapchat Cartoon Lens – Quite similar to the Cartoon Face, but the most fantastic thing is it converts your face to a Disney-style character.
3. Snapchat Cartoon 3D Style Lens: The most famous Cartoon 3D Style was launched in June 2021 with a Pixar-like funny appearance. Couples love this the most.

---

Part 2: How to Find and Use Snapchat’s Cartoon Lenses?

Snapchat allows you to use the cartoon lens and send a snap with the cartoon face lens. Ensure you have good internet to get the Snapchat installed first and follow below easy steps below to get your favorite cartoon selfie.

1. Open the latest version of Snapchat, and then go to the Camera screen, opt for the smiling face icon as per below.

1. You need to get to the cartoon lens and hence, click “explore” from the bottom right of the screen.
2. There are a lot of options and lens; therefore, search for the “cartoon” word. Since there are many cartoon lens, make sure that you have selected the right one developed by Snapchat team. Of course, you can try the cartoon lens created by other creators.

That’s it. You are done. The wait is over. Push the camera button and start taking your video with Snapchat cartoon filter.

Still, if you face difficulty getting the lens for yourself, this link will help you download the cartoon lens and enjoy your video. Further, you can save it or send the stories to your friends. Using the funny lens was never so easy and is so much fun.

---

Part 3: How to Send a Snap Using the Cartoon Face Lens?

From the above points, you now might know how to get the cartoon lens on the screen. Take the image and video that would make you happy. And now you will be excited to know how it is from your family or friends by sending them the cartoon face Snapchat. But have you added your friends or family members as friends? Make sure to add them to your list or the group, allowing you to send the snap.

Once you take your snap, click the Send to option on the bottom of the screen to send the snap. Now you will see the list of your added friends or the groups. Tap the friend whom you want to send the snap and tap send.

Your snap has now reached your friends, and you can develop a streak with them. If you send a snap with the cartoon face lens daily to your friends, it will create a specific chain referred to as streak. You can make the streak with them for as long as you can, which means you need to use Snapchat daily. More friends, more fun. The different groups would allow you to stay in touch with more people, and also, you can share the snap with them at one go.

---

Part 4: Best App for for Disney and Pixal Eeffect

Snapchat is one of the most famous apps which allows the users to take the snap, exchange pictures, and the videos. The Disney Pixar Filter is exclusive on Snapchat. Though you find many similar apps copying the Snapchat filters, the original seems beautiful. You can search the Snapchat cartoon filter 3D style from the search options. Select the filer and click amazing pictures.

Voila Al Artist Carton Photo turns the image into the fantastic pictures of Disney and the Pixal effects. This is the best app giving the Disney and pixal effect specially designed with the help of human capability and artificial intelligence. You can easily take selfies, pictures, and videos with a unique look. If you have the version of 12.0 and Later on iOS , you can easily use this app and click amazing images. Moreover, it only requires 273.6 MB of storage space on iOS.

Voila Al Artist is also available on Android , quickly turning the images into cartoon replicas of faces. You can never get tired of this photo app as there are many themes available in the app which can increase your excitement.

The best thing about the Voila Al Artist app is, you can get the app for free. You can use the app on any version of Android. It doesn’t matter if your camera lens is not that good and equipped with high pixels; the Voila Al Artist photo app will make your day with unique photos. If you get tired of the advertisement, you can go for the subscription and enjoy the cartoon selfies.

---

Part 5: What are the differences between Snapchat Cartoon Lens and Anime Filters ?

Essentially, the difference between a filter and a lens is that the lens is an augmented reality animation, while the filter is a static image overlay.

To Distinguish the difference between Snapchat filters and lenses: Snapchat filters are static and located on top of images or videos. On the other hand, Snapchat lenses are augmented reality animations that can change your voice in addition to changing your appearance on the screen.

Conclusion

Snapchat is primarily known for its lens and filters. Many other apps even try to copy the filers but certainly couldn’t make it up. To develop the longest streak with your friends, you need to use Snapchat daily. Hence, Snapchat would never get you bored if you have to use it and send a snap with the cartoon face lens daily to friends. The regularly updating lens and the streak will keep you engaged in it every day. The app does not demand much high configuration and high storage. Hence, the app can fit into any individual and is easy to operate.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

The social media apps keep updating themselves and always keep their users thrilled and engaged with the new updates. People love to take selfies, and how exciting it would be, if the selfie turns into Disney and Pixar-style cartoon characters?

Back in 2020, Snapchat released the lens for Disney. Initially, it was tried on pets by the TikTok users, and people loved it. Later, looking to the response on the Disney lens, Snapchat released another filter as Voila AI Artist. Send a snap with the cartoon face lens to get the best response on your click. Also, the Snapchat cartoon face filter is so much famous on Instagram and Facebook.

Is your cellphone camera not good enough? Are you worried about that? You don’t need to now, as the Snapchat lens would help you get various lenses and filters to give you the best clicks. Try out the best lens which you love and get the best images.

Please don’t go away; here, we will get to know about the Snapchat cartoon filter.

• Part 1: What is Snapchat’s Cartoon Lens?
• Part 2: How to Find and Use Snapchat’s Cartoon Lenses?
• Part 3: How to Send a Snap Using the Cartoon Face Lens?
• Part 4: Best App for Disney and Pixal Effect
• Part 5: Differences between Snapchat Cartoon Lens and Anime Filter

---

Part 1: What is Snapchat’s Cartoon Lens?

Snapchat always keeps on giving the surprise to their users and maintain the selfie crazy on the social media. There are three types of the cartoon lens which is attracting the users and is the latest trend.

1. Snapchat Cartoon face Lens - developed and launched way back in August 2020
2. Snapchat Cartoon Lens – Quite similar to the Cartoon Face, but the most fantastic thing is it converts your face to a Disney-style character.
3. Snapchat Cartoon 3D Style Lens: The most famous Cartoon 3D Style was launched in June 2021 with a Pixar-like funny appearance. Couples love this the most.

---

Part 2: How to Find and Use Snapchat’s Cartoon Lenses?

Snapchat allows you to use the cartoon lens and send a snap with the cartoon face lens. Ensure you have good internet to get the Snapchat installed first and follow below easy steps below to get your favorite cartoon selfie.

1. Open the latest version of Snapchat, and then go to the Camera screen, opt for the smiling face icon as per below.

1. You need to get to the cartoon lens and hence, click “explore” from the bottom right of the screen.
2. There are a lot of options and lens; therefore, search for the “cartoon” word. Since there are many cartoon lens, make sure that you have selected the right one developed by Snapchat team. Of course, you can try the cartoon lens created by other creators.

That’s it. You are done. The wait is over. Push the camera button and start taking your video with Snapchat cartoon filter.

Still, if you face difficulty getting the lens for yourself, this link will help you download the cartoon lens and enjoy your video. Further, you can save it or send the stories to your friends. Using the funny lens was never so easy and is so much fun.

---

Part 3: How to Send a Snap Using the Cartoon Face Lens?

From the above points, you now might know how to get the cartoon lens on the screen. Take the image and video that would make you happy. And now you will be excited to know how it is from your family or friends by sending them the cartoon face Snapchat. But have you added your friends or family members as friends? Make sure to add them to your list or the group, allowing you to send the snap.

Once you take your snap, click the Send to option on the bottom of the screen to send the snap. Now you will see the list of your added friends or the groups. Tap the friend whom you want to send the snap and tap send.

Your snap has now reached your friends, and you can develop a streak with them. If you send a snap with the cartoon face lens daily to your friends, it will create a specific chain referred to as streak. You can make the streak with them for as long as you can, which means you need to use Snapchat daily. More friends, more fun. The different groups would allow you to stay in touch with more people, and also, you can share the snap with them at one go.

---

Part 4: Best App for for Disney and Pixal Eeffect

Snapchat is one of the most famous apps which allows the users to take the snap, exchange pictures, and the videos. The Disney Pixar Filter is exclusive on Snapchat. Though you find many similar apps copying the Snapchat filters, the original seems beautiful. You can search the Snapchat cartoon filter 3D style from the search options. Select the filer and click amazing pictures.

Voila Al Artist Carton Photo turns the image into the fantastic pictures of Disney and the Pixal effects. This is the best app giving the Disney and pixal effect specially designed with the help of human capability and artificial intelligence. You can easily take selfies, pictures, and videos with a unique look. If you have the version of 12.0 and Later on iOS , you can easily use this app and click amazing images. Moreover, it only requires 273.6 MB of storage space on iOS.

Voila Al Artist is also available on Android , quickly turning the images into cartoon replicas of faces. You can never get tired of this photo app as there are many themes available in the app which can increase your excitement.

The best thing about the Voila Al Artist app is, you can get the app for free. You can use the app on any version of Android. It doesn’t matter if your camera lens is not that good and equipped with high pixels; the Voila Al Artist photo app will make your day with unique photos. If you get tired of the advertisement, you can go for the subscription and enjoy the cartoon selfies.

---

Part 5: What are the differences between Snapchat Cartoon Lens and Anime Filters ?

Essentially, the difference between a filter and a lens is that the lens is an augmented reality animation, while the filter is a static image overlay.

To Distinguish the difference between Snapchat filters and lenses: Snapchat filters are static and located on top of images or videos. On the other hand, Snapchat lenses are augmented reality animations that can change your voice in addition to changing your appearance on the screen.

Conclusion

Snapchat is primarily known for its lens and filters. Many other apps even try to copy the filers but certainly couldn’t make it up. To develop the longest streak with your friends, you need to use Snapchat daily. Hence, Snapchat would never get you bored if you have to use it and send a snap with the cartoon face lens daily to friends. The regularly updating lens and the streak will keep you engaged in it every day. The app does not demand much high configuration and high storage. Hence, the app can fit into any individual and is easy to operate.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

The social media apps keep updating themselves and always keep their users thrilled and engaged with the new updates. People love to take selfies, and how exciting it would be, if the selfie turns into Disney and Pixar-style cartoon characters?

Back in 2020, Snapchat released the lens for Disney. Initially, it was tried on pets by the TikTok users, and people loved it. Later, looking to the response on the Disney lens, Snapchat released another filter as Voila AI Artist. Send a snap with the cartoon face lens to get the best response on your click. Also, the Snapchat cartoon face filter is so much famous on Instagram and Facebook.

Is your cellphone camera not good enough? Are you worried about that? You don’t need to now, as the Snapchat lens would help you get various lenses and filters to give you the best clicks. Try out the best lens which you love and get the best images.

Please don’t go away; here, we will get to know about the Snapchat cartoon filter.

• Part 1: What is Snapchat’s Cartoon Lens?
• Part 2: How to Find and Use Snapchat’s Cartoon Lenses?
• Part 3: How to Send a Snap Using the Cartoon Face Lens?
• Part 4: Best App for Disney and Pixal Effect
• Part 5: Differences between Snapchat Cartoon Lens and Anime Filter

---

Part 1: What is Snapchat’s Cartoon Lens?

Snapchat always keeps on giving the surprise to their users and maintain the selfie crazy on the social media. There are three types of the cartoon lens which is attracting the users and is the latest trend.

1. Snapchat Cartoon face Lens - developed and launched way back in August 2020
2. Snapchat Cartoon Lens – Quite similar to the Cartoon Face, but the most fantastic thing is it converts your face to a Disney-style character.
3. Snapchat Cartoon 3D Style Lens: The most famous Cartoon 3D Style was launched in June 2021 with a Pixar-like funny appearance. Couples love this the most.

---

Part 2: How to Find and Use Snapchat’s Cartoon Lenses?

Snapchat allows you to use the cartoon lens and send a snap with the cartoon face lens. Ensure you have good internet to get the Snapchat installed first and follow below easy steps below to get your favorite cartoon selfie.

1. Open the latest version of Snapchat, and then go to the Camera screen, opt for the smiling face icon as per below.

1. You need to get to the cartoon lens and hence, click “explore” from the bottom right of the screen.
2. There are a lot of options and lens; therefore, search for the “cartoon” word. Since there are many cartoon lens, make sure that you have selected the right one developed by Snapchat team. Of course, you can try the cartoon lens created by other creators.

That’s it. You are done. The wait is over. Push the camera button and start taking your video with Snapchat cartoon filter.

Still, if you face difficulty getting the lens for yourself, this link will help you download the cartoon lens and enjoy your video. Further, you can save it or send the stories to your friends. Using the funny lens was never so easy and is so much fun.

---

Part 3: How to Send a Snap Using the Cartoon Face Lens?

From the above points, you now might know how to get the cartoon lens on the screen. Take the image and video that would make you happy. And now you will be excited to know how it is from your family or friends by sending them the cartoon face Snapchat. But have you added your friends or family members as friends? Make sure to add them to your list or the group, allowing you to send the snap.

Once you take your snap, click the Send to option on the bottom of the screen to send the snap. Now you will see the list of your added friends or the groups. Tap the friend whom you want to send the snap and tap send.

Your snap has now reached your friends, and you can develop a streak with them. If you send a snap with the cartoon face lens daily to your friends, it will create a specific chain referred to as streak. You can make the streak with them for as long as you can, which means you need to use Snapchat daily. More friends, more fun. The different groups would allow you to stay in touch with more people, and also, you can share the snap with them at one go.

---

Part 4: Best App for for Disney and Pixal Eeffect

Snapchat is one of the most famous apps which allows the users to take the snap, exchange pictures, and the videos. The Disney Pixar Filter is exclusive on Snapchat. Though you find many similar apps copying the Snapchat filters, the original seems beautiful. You can search the Snapchat cartoon filter 3D style from the search options. Select the filer and click amazing pictures.

Voila Al Artist Carton Photo turns the image into the fantastic pictures of Disney and the Pixal effects. This is the best app giving the Disney and pixal effect specially designed with the help of human capability and artificial intelligence. You can easily take selfies, pictures, and videos with a unique look. If you have the version of 12.0 and Later on iOS , you can easily use this app and click amazing images. Moreover, it only requires 273.6 MB of storage space on iOS.

Voila Al Artist is also available on Android , quickly turning the images into cartoon replicas of faces. You can never get tired of this photo app as there are many themes available in the app which can increase your excitement.

The best thing about the Voila Al Artist app is, you can get the app for free. You can use the app on any version of Android. It doesn’t matter if your camera lens is not that good and equipped with high pixels; the Voila Al Artist photo app will make your day with unique photos. If you get tired of the advertisement, you can go for the subscription and enjoy the cartoon selfies.

---

Part 5: What are the differences between Snapchat Cartoon Lens and Anime Filters ?

Essentially, the difference between a filter and a lens is that the lens is an augmented reality animation, while the filter is a static image overlay.

To Distinguish the difference between Snapchat filters and lenses: Snapchat filters are static and located on top of images or videos. On the other hand, Snapchat lenses are augmented reality animations that can change your voice in addition to changing your appearance on the screen.

Conclusion

Snapchat is primarily known for its lens and filters. Many other apps even try to copy the filers but certainly couldn’t make it up. To develop the longest streak with your friends, you need to use Snapchat daily. Hence, Snapchat would never get you bored if you have to use it and send a snap with the cartoon face lens daily to friends. The regularly updating lens and the streak will keep you engaged in it every day. The app does not demand much high configuration and high storage. Hence, the app can fit into any individual and is easy to operate.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Social Network Showdown 2021: The Battle Between TikTok and Snapchat

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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