Epicurean Escapades: Top TikTok Chefs & Cooks

Today, if anyone has even a little bit of love for food, they become a TikTok food influencer. With so many TikTok food accounts all over, it is hard to find few that are credible and also make delicious food.

To find the best TikTok food accounts, we have ensured that they create delicious recipes and also are informational. The video content of these accounts is interesting and unique with little tidbits like humor or music. While you might find it difficult to go through each and every account to see which one is the best, we have made the job easier for you by listing down the top 15 TikTok food accounts.

Top 15 TikTok Food Accounts You Should Know About

If you are as big as a foodie as us and love TikToks equally, then you should know at least half of these Tiktok Food accounts, if not all. These accounts are the best of the best and will introduce you to new food hacks and recipes that you would love to recreate in your own kitchen. So, without further ado, let’s begin:

1. Poppy Cooks

If you love to follow some professional chefs experimenting with new delicious recipes, then Poppy O’Toole is what you need. You would be surprised to know that while Poppy is a Michelin star chef, her recipes are incredibly approachable and appetizing.

One can easily make any of these at home. Apart from that, watching Poppy’s Tiktok videos is relaxing, to say the least. Unlike other highly peppy influencers, Poppy’s videos are filled with warmth and humour, and she even interacts with her followers reacting to their cooking.

2. I am Tabitha Brown

If you love some wholesome content on your feed with a dose of hilarious catchphrases then we highly recommend following Tabitha Brown. Tabitha is an actress you might know from The Chi and now creates some great food content on TikTok.

Tabitha is known for making delicious and healthy vegan recipes with an infectious enthusiasm that will make your day. With Tabitha, you don’t just get a simple hack or recipe. Her videos are relatable and filled with so much warmth that you will find yourself smiling for no reason at all.

3. Cooking With Shereen

If you love quick and to-the-point cooking videos, you will surely love Shereen Palvidas. Shereen’s videos are crisp and informative, always experimenting with new ideas, hacks, and recipes. With a no-nonsense attitude, Shereen believes anyone can cook if they want.

Her recipes are effortless to follow, whether it’s a simple pasta or a more complicated Beef welling. She believes they are no cooking rules and gives crucial tips and hacks for beginners who know little about cooking.

4. The Pasta Queen

If you love authentic, delicious Italian pasta, you must follow The Pasta Queen. Nadia Caterina Munno is a self-proclaimed pasta queen who is passionate about creating new pasta recipes. Nadia’s videos are full of excitement as well as information. Her genuine vibe, thick Italian accent and delicious pasta recipes will make your mouth water even on a full stomach and get you hooked. Follow the Pasta Queen to fill your day with positive vibes and delicious recipes.

5. Cooking Bomb

Vivian Aronson runs her own TikTok food account by the name of cooking bomb. Vivian’s videos are highly informative, and her style makes her extremely fun to watch. With Chinese roots, Vivian specialises in Chinese cuisine, creating delicious Chinese recipes that can be made every day or for special occasions. Full of coy smiles, warmth and little jokes, her videos are a fun watch and will get you addicted. With amazing production quality, Vivian’s videos will make you fall in love with Chinese food.

6. Thomas Straker

If you are a beginner looking for quick and easy recipes, you have to go watch Thomas Straker. Thomas Straker is a professional chef based in London who will teach you all that you need to know.

From creating simple recipes that you can make every day or even for special occasions, his videos are very informative and take you step-by-step through the process. The best part about Thomas is that he takes simple burgers and pasta and creates a fancy dish out of it that will leave you in awe.

7. Seema Gets Baked

Seema Pankhania is one of the most versatile cooks on TikTok, and if you are looking to impress your friends from any part of the globe, then we highly recommend visiting her TikTok account. Seema is quite proficient in South Asian cuisine, but she has taken it as a challenge to create a dish from every country. With her upbeat style and high-quality videos, you will be unable to stop yourself from stalking her account till the end.

8. Scheck Eats

Jeremy Scheck has dedicated his TikTok account to university students who love good food but do not want to spend so much, featuring delicious recipes on a budget. From creating beautiful looking plates of food and baking heavenly goodness, this skilled home chef has all the hacks you might be looking for. If not anything, one thing is for sure your mouth will water once you start watching videos by Scheck Eats.

9. A Cook Named Matt

While there are a lot of home chefs on TikTok, there are only a few who are professionals, and the accounts are dedicated to creating high-quality, delicious food. Matt Broussard is one of the most professional TikTok food accounts creating everything from Wagyu steak and spatzle.

The videos are very easy to understand and follow, allowing anyone to recreate the recipes at home. This TikTok food account is for the real food connoisseurs who love quality and extravagant taste.

10. Chef Chris Cho

Chef Chris Cho’s TikTok account has a whole vibe of its own, unlike any other food account. While others are peppy or serious, his account reflects a complete uber-cool and punk vibe as each video begins with, “ Yo! This is how you make..”

If you want to learn more about authentic and fusion Korean food, then we highly recommend Chef Chris. Filled with delicious recipes, hacks and fun, his videos have a class of their own. The way he talks into the camera makes you feel part of his crew, and you feel like you are standing right next to him in his kitchen.

11. That Dude Can Cook

Cooking food is a lot of fun especially when the person in the video is full of energy. Their energy easily transfers in us and in no time we are enjoying cooking with them. One such person is Sonny Hurrel, a professional chef who makes delicious new recipes everytime.

The videos are packed with fun, interesting hacks and very easy to follow.

Sonny does not use too many intricate ingredients and neither uses complicated moves. His recipes are very simple for beginners and his sense of humor certainly adds to the fun.

12. The Moody Foody

Don’t we all just love satisfying videos, so imagine a satisfying food video account on TikTok which has two of our favourite things in it? Fabrizio Villalpando is an expert in cooking delicious food. He gets you addicted to his fantastic recipes and slow chopping videos.

The videos by The Moody Foody will envelop you in a calm and peaceful vibe. With light music playing in the background and smooth pealing and chopping sounds, you won’t be able to stop yourself from watching them. This is such a nice change from the hyperactive vibe of TikTok.

13. Thisisiona

There are very few accounts on TikTok that show the importance of comfort food and how cooking and eating can be beautiful and enjoyable. If you love healthy food and enjoy making new recipes in the kitchen then you will love Iona’s whole vibe.

The videos are informational as well as fun. You get to learn a lot about cutting down toxic food choices and how to make healthy and delicious food. In case you are just a beginner, Thisisiona is a great place to start your new healthy cooking lifestyle.

14. What Willy

There are certain food accounts on TikTok that are funny, but nothing matches what WhatWilly has in store for you. Will Huges not just cooks some tasty food for you but also is a great comedian, making you laugh while you are trying to follow the recipe.

His videos are the perfect balance of information and jokes that will make you laugh out loud.

So if you are a little bit down, we highly recommend you go to Will’s account and enjoy some comfort food and some laughs.

15. Eitan

If you have ever seen any of Eitan Bernath’s videos then it might be shocking to hear that the boy is only 19 years old. Looking wise beyond his years and with a passion for cooking, you will instantly be hooked to Eitan’s videos.

Other than cooking yummy new recipes, Eitan delves in recreating popular TikTok food trends and recreating popular restaurant chain food at home. Eitan started his journey when he was 12 and has been gaining followers since then with his fantastic energy and genuine vibe.

So, These are the fifteen most popular and fun TikTok food accounts. While many other chefs are also doing a pretty good job we wanted to narrow down the list to just 15.

Conclusion

TikTok food accounts are a great way to learn about cooking, new hacks or how to make comfort food quickly at home. These tiktok accounts have also become integral in promoting a healthy lifestyle and healthy food choices.

You can recreate recipes by any of the above chefs at home. The list contains a variety of chefs some home chefs and some professional ones that can help you make any type of food from any cuisine. And if not anything, simply watching delicious cooking videos is a great way to beguile your time. Watching TikTok food videos is just as satisfying as it is interesting.

2. I am Tabitha Brown

If you love some wholesome content on your feed with a dose of hilarious catchphrases then we highly recommend following Tabitha Brown. Tabitha is an actress you might know from The Chi and now creates some great food content on TikTok.

Tabitha is known for making delicious and healthy vegan recipes with an infectious enthusiasm that will make your day. With Tabitha, you don’t just get a simple hack or recipe. Her videos are relatable and filled with so much warmth that you will find yourself smiling for no reason at all.

3. Cooking With Shereen

If you love quick and to-the-point cooking videos, you will surely love Shereen Palvidas. Shereen’s videos are crisp and informative, always experimenting with new ideas, hacks, and recipes. With a no-nonsense attitude, Shereen believes anyone can cook if they want.

Her recipes are effortless to follow, whether it’s a simple pasta or a more complicated Beef welling. She believes they are no cooking rules and gives crucial tips and hacks for beginners who know little about cooking.

4. The Pasta Queen

If you love authentic, delicious Italian pasta, you must follow The Pasta Queen. Nadia Caterina Munno is a self-proclaimed pasta queen who is passionate about creating new pasta recipes. Nadia’s videos are full of excitement as well as information. Her genuine vibe, thick Italian accent and delicious pasta recipes will make your mouth water even on a full stomach and get you hooked. Follow the Pasta Queen to fill your day with positive vibes and delicious recipes.

5. Cooking Bomb

Vivian Aronson runs her own TikTok food account by the name of cooking bomb. Vivian’s videos are highly informative, and her style makes her extremely fun to watch. With Chinese roots, Vivian specialises in Chinese cuisine, creating delicious Chinese recipes that can be made every day or for special occasions. Full of coy smiles, warmth and little jokes, her videos are a fun watch and will get you addicted. With amazing production quality, Vivian’s videos will make you fall in love with Chinese food.

6. Thomas Straker

If you are a beginner looking for quick and easy recipes, you have to go watch Thomas Straker. Thomas Straker is a professional chef based in London who will teach you all that you need to know.

From creating simple recipes that you can make every day or even for special occasions, his videos are very informative and take you step-by-step through the process. The best part about Thomas is that he takes simple burgers and pasta and creates a fancy dish out of it that will leave you in awe.

7. Seema Gets Baked

Seema Pankhania is one of the most versatile cooks on TikTok, and if you are looking to impress your friends from any part of the globe, then we highly recommend visiting her TikTok account. Seema is quite proficient in South Asian cuisine, but she has taken it as a challenge to create a dish from every country. With her upbeat style and high-quality videos, you will be unable to stop yourself from stalking her account till the end.

8. Scheck Eats

Jeremy Scheck has dedicated his TikTok account to university students who love good food but do not want to spend so much, featuring delicious recipes on a budget. From creating beautiful looking plates of food and baking heavenly goodness, this skilled home chef has all the hacks you might be looking for. If not anything, one thing is for sure your mouth will water once you start watching videos by Scheck Eats.

9. A Cook Named Matt

While there are a lot of home chefs on TikTok, there are only a few who are professionals, and the accounts are dedicated to creating high-quality, delicious food. Matt Broussard is one of the most professional TikTok food accounts creating everything from Wagyu steak and spatzle.

The videos are very easy to understand and follow, allowing anyone to recreate the recipes at home. This TikTok food account is for the real food connoisseurs who love quality and extravagant taste.

10. Chef Chris Cho

Chef Chris Cho’s TikTok account has a whole vibe of its own, unlike any other food account. While others are peppy or serious, his account reflects a complete uber-cool and punk vibe as each video begins with, “ Yo! This is how you make..”

If you want to learn more about authentic and fusion Korean food, then we highly recommend Chef Chris. Filled with delicious recipes, hacks and fun, his videos have a class of their own. The way he talks into the camera makes you feel part of his crew, and you feel like you are standing right next to him in his kitchen.

11. That Dude Can Cook

Cooking food is a lot of fun especially when the person in the video is full of energy. Their energy easily transfers in us and in no time we are enjoying cooking with them. One such person is Sonny Hurrel, a professional chef who makes delicious new recipes everytime.

The videos are packed with fun, interesting hacks and very easy to follow.

Sonny does not use too many intricate ingredients and neither uses complicated moves. His recipes are very simple for beginners and his sense of humor certainly adds to the fun.

12. The Moody Foody

Don’t we all just love satisfying videos, so imagine a satisfying food video account on TikTok which has two of our favourite things in it? Fabrizio Villalpando is an expert in cooking delicious food. He gets you addicted to his fantastic recipes and slow chopping videos.

The videos by The Moody Foody will envelop you in a calm and peaceful vibe. With light music playing in the background and smooth pealing and chopping sounds, you won’t be able to stop yourself from watching them. This is such a nice change from the hyperactive vibe of TikTok.

13. Thisisiona

There are very few accounts on TikTok that show the importance of comfort food and how cooking and eating can be beautiful and enjoyable. If you love healthy food and enjoy making new recipes in the kitchen then you will love Iona’s whole vibe.

The videos are informational as well as fun. You get to learn a lot about cutting down toxic food choices and how to make healthy and delicious food. In case you are just a beginner, Thisisiona is a great place to start your new healthy cooking lifestyle.

14. What Willy

There are certain food accounts on TikTok that are funny, but nothing matches what WhatWilly has in store for you. Will Huges not just cooks some tasty food for you but also is a great comedian, making you laugh while you are trying to follow the recipe.

His videos are the perfect balance of information and jokes that will make you laugh out loud.

So if you are a little bit down, we highly recommend you go to Will’s account and enjoy some comfort food and some laughs.

15. Eitan

If you have ever seen any of Eitan Bernath’s videos then it might be shocking to hear that the boy is only 19 years old. Looking wise beyond his years and with a passion for cooking, you will instantly be hooked to Eitan’s videos.

Other than cooking yummy new recipes, Eitan delves in recreating popular TikTok food trends and recreating popular restaurant chain food at home. Eitan started his journey when he was 12 and has been gaining followers since then with his fantastic energy and genuine vibe.

So, These are the fifteen most popular and fun TikTok food accounts. While many other chefs are also doing a pretty good job we wanted to narrow down the list to just 15.

Conclusion

TikTok food accounts are a great way to learn about cooking, new hacks or how to make comfort food quickly at home. These tiktok accounts have also become integral in promoting a healthy lifestyle and healthy food choices.

You can recreate recipes by any of the above chefs at home. The list contains a variety of chefs some home chefs and some professional ones that can help you make any type of food from any cuisine. And if not anything, simply watching delicious cooking videos is a great way to beguile your time. Watching TikTok food videos is just as satisfying as it is interesting.

2. I am Tabitha Brown

If you love some wholesome content on your feed with a dose of hilarious catchphrases then we highly recommend following Tabitha Brown. Tabitha is an actress you might know from The Chi and now creates some great food content on TikTok.

Tabitha is known for making delicious and healthy vegan recipes with an infectious enthusiasm that will make your day. With Tabitha, you don’t just get a simple hack or recipe. Her videos are relatable and filled with so much warmth that you will find yourself smiling for no reason at all.

3. Cooking With Shereen

If you love quick and to-the-point cooking videos, you will surely love Shereen Palvidas. Shereen’s videos are crisp and informative, always experimenting with new ideas, hacks, and recipes. With a no-nonsense attitude, Shereen believes anyone can cook if they want.

Her recipes are effortless to follow, whether it’s a simple pasta or a more complicated Beef welling. She believes they are no cooking rules and gives crucial tips and hacks for beginners who know little about cooking.

4. The Pasta Queen

If you love authentic, delicious Italian pasta, you must follow The Pasta Queen. Nadia Caterina Munno is a self-proclaimed pasta queen who is passionate about creating new pasta recipes. Nadia’s videos are full of excitement as well as information. Her genuine vibe, thick Italian accent and delicious pasta recipes will make your mouth water even on a full stomach and get you hooked. Follow the Pasta Queen to fill your day with positive vibes and delicious recipes.

5. Cooking Bomb

Vivian Aronson runs her own TikTok food account by the name of cooking bomb. Vivian’s videos are highly informative, and her style makes her extremely fun to watch. With Chinese roots, Vivian specialises in Chinese cuisine, creating delicious Chinese recipes that can be made every day or for special occasions. Full of coy smiles, warmth and little jokes, her videos are a fun watch and will get you addicted. With amazing production quality, Vivian’s videos will make you fall in love with Chinese food.

6. Thomas Straker

If you are a beginner looking for quick and easy recipes, you have to go watch Thomas Straker. Thomas Straker is a professional chef based in London who will teach you all that you need to know.

From creating simple recipes that you can make every day or even for special occasions, his videos are very informative and take you step-by-step through the process. The best part about Thomas is that he takes simple burgers and pasta and creates a fancy dish out of it that will leave you in awe.

7. Seema Gets Baked

Seema Pankhania is one of the most versatile cooks on TikTok, and if you are looking to impress your friends from any part of the globe, then we highly recommend visiting her TikTok account. Seema is quite proficient in South Asian cuisine, but she has taken it as a challenge to create a dish from every country. With her upbeat style and high-quality videos, you will be unable to stop yourself from stalking her account till the end.

8. Scheck Eats

Jeremy Scheck has dedicated his TikTok account to university students who love good food but do not want to spend so much, featuring delicious recipes on a budget. From creating beautiful looking plates of food and baking heavenly goodness, this skilled home chef has all the hacks you might be looking for. If not anything, one thing is for sure your mouth will water once you start watching videos by Scheck Eats.

9. A Cook Named Matt

While there are a lot of home chefs on TikTok, there are only a few who are professionals, and the accounts are dedicated to creating high-quality, delicious food. Matt Broussard is one of the most professional TikTok food accounts creating everything from Wagyu steak and spatzle.

The videos are very easy to understand and follow, allowing anyone to recreate the recipes at home. This TikTok food account is for the real food connoisseurs who love quality and extravagant taste.

10. Chef Chris Cho

Chef Chris Cho’s TikTok account has a whole vibe of its own, unlike any other food account. While others are peppy or serious, his account reflects a complete uber-cool and punk vibe as each video begins with, “ Yo! This is how you make..”

If you want to learn more about authentic and fusion Korean food, then we highly recommend Chef Chris. Filled with delicious recipes, hacks and fun, his videos have a class of their own. The way he talks into the camera makes you feel part of his crew, and you feel like you are standing right next to him in his kitchen.

11. That Dude Can Cook

Cooking food is a lot of fun especially when the person in the video is full of energy. Their energy easily transfers in us and in no time we are enjoying cooking with them. One such person is Sonny Hurrel, a professional chef who makes delicious new recipes everytime.

The videos are packed with fun, interesting hacks and very easy to follow.

Sonny does not use too many intricate ingredients and neither uses complicated moves. His recipes are very simple for beginners and his sense of humor certainly adds to the fun.

12. The Moody Foody

Don’t we all just love satisfying videos, so imagine a satisfying food video account on TikTok which has two of our favourite things in it? Fabrizio Villalpando is an expert in cooking delicious food. He gets you addicted to his fantastic recipes and slow chopping videos.

The videos by The Moody Foody will envelop you in a calm and peaceful vibe. With light music playing in the background and smooth pealing and chopping sounds, you won’t be able to stop yourself from watching them. This is such a nice change from the hyperactive vibe of TikTok.

13. Thisisiona

There are very few accounts on TikTok that show the importance of comfort food and how cooking and eating can be beautiful and enjoyable. If you love healthy food and enjoy making new recipes in the kitchen then you will love Iona’s whole vibe.

The videos are informational as well as fun. You get to learn a lot about cutting down toxic food choices and how to make healthy and delicious food. In case you are just a beginner, Thisisiona is a great place to start your new healthy cooking lifestyle.

14. What Willy

There are certain food accounts on TikTok that are funny, but nothing matches what WhatWilly has in store for you. Will Huges not just cooks some tasty food for you but also is a great comedian, making you laugh while you are trying to follow the recipe.

His videos are the perfect balance of information and jokes that will make you laugh out loud.

So if you are a little bit down, we highly recommend you go to Will’s account and enjoy some comfort food and some laughs.

15. Eitan

If you have ever seen any of Eitan Bernath’s videos then it might be shocking to hear that the boy is only 19 years old. Looking wise beyond his years and with a passion for cooking, you will instantly be hooked to Eitan’s videos.

Other than cooking yummy new recipes, Eitan delves in recreating popular TikTok food trends and recreating popular restaurant chain food at home. Eitan started his journey when he was 12 and has been gaining followers since then with his fantastic energy and genuine vibe.

So, These are the fifteen most popular and fun TikTok food accounts. While many other chefs are also doing a pretty good job we wanted to narrow down the list to just 15.

Conclusion

TikTok food accounts are a great way to learn about cooking, new hacks or how to make comfort food quickly at home. These tiktok accounts have also become integral in promoting a healthy lifestyle and healthy food choices.

You can recreate recipes by any of the above chefs at home. The list contains a variety of chefs some home chefs and some professional ones that can help you make any type of food from any cuisine. And if not anything, simply watching delicious cooking videos is a great way to beguile your time. Watching TikTok food videos is just as satisfying as it is interesting.

2. I am Tabitha Brown

If you love some wholesome content on your feed with a dose of hilarious catchphrases then we highly recommend following Tabitha Brown. Tabitha is an actress you might know from The Chi and now creates some great food content on TikTok.

Tabitha is known for making delicious and healthy vegan recipes with an infectious enthusiasm that will make your day. With Tabitha, you don’t just get a simple hack or recipe. Her videos are relatable and filled with so much warmth that you will find yourself smiling for no reason at all.

3. Cooking With Shereen

If you love quick and to-the-point cooking videos, you will surely love Shereen Palvidas. Shereen’s videos are crisp and informative, always experimenting with new ideas, hacks, and recipes. With a no-nonsense attitude, Shereen believes anyone can cook if they want.

Her recipes are effortless to follow, whether it’s a simple pasta or a more complicated Beef welling. She believes they are no cooking rules and gives crucial tips and hacks for beginners who know little about cooking.

4. The Pasta Queen

If you love authentic, delicious Italian pasta, you must follow The Pasta Queen. Nadia Caterina Munno is a self-proclaimed pasta queen who is passionate about creating new pasta recipes. Nadia’s videos are full of excitement as well as information. Her genuine vibe, thick Italian accent and delicious pasta recipes will make your mouth water even on a full stomach and get you hooked. Follow the Pasta Queen to fill your day with positive vibes and delicious recipes.

5. Cooking Bomb

Vivian Aronson runs her own TikTok food account by the name of cooking bomb. Vivian’s videos are highly informative, and her style makes her extremely fun to watch. With Chinese roots, Vivian specialises in Chinese cuisine, creating delicious Chinese recipes that can be made every day or for special occasions. Full of coy smiles, warmth and little jokes, her videos are a fun watch and will get you addicted. With amazing production quality, Vivian’s videos will make you fall in love with Chinese food.

6. Thomas Straker

If you are a beginner looking for quick and easy recipes, you have to go watch Thomas Straker. Thomas Straker is a professional chef based in London who will teach you all that you need to know.

From creating simple recipes that you can make every day or even for special occasions, his videos are very informative and take you step-by-step through the process. The best part about Thomas is that he takes simple burgers and pasta and creates a fancy dish out of it that will leave you in awe.

7. Seema Gets Baked

Seema Pankhania is one of the most versatile cooks on TikTok, and if you are looking to impress your friends from any part of the globe, then we highly recommend visiting her TikTok account. Seema is quite proficient in South Asian cuisine, but she has taken it as a challenge to create a dish from every country. With her upbeat style and high-quality videos, you will be unable to stop yourself from stalking her account till the end.

8. Scheck Eats

Jeremy Scheck has dedicated his TikTok account to university students who love good food but do not want to spend so much, featuring delicious recipes on a budget. From creating beautiful looking plates of food and baking heavenly goodness, this skilled home chef has all the hacks you might be looking for. If not anything, one thing is for sure your mouth will water once you start watching videos by Scheck Eats.

9. A Cook Named Matt

While there are a lot of home chefs on TikTok, there are only a few who are professionals, and the accounts are dedicated to creating high-quality, delicious food. Matt Broussard is one of the most professional TikTok food accounts creating everything from Wagyu steak and spatzle.

The videos are very easy to understand and follow, allowing anyone to recreate the recipes at home. This TikTok food account is for the real food connoisseurs who love quality and extravagant taste.

10. Chef Chris Cho

Chef Chris Cho’s TikTok account has a whole vibe of its own, unlike any other food account. While others are peppy or serious, his account reflects a complete uber-cool and punk vibe as each video begins with, “ Yo! This is how you make..”

If you want to learn more about authentic and fusion Korean food, then we highly recommend Chef Chris. Filled with delicious recipes, hacks and fun, his videos have a class of their own. The way he talks into the camera makes you feel part of his crew, and you feel like you are standing right next to him in his kitchen.

11. That Dude Can Cook

Cooking food is a lot of fun especially when the person in the video is full of energy. Their energy easily transfers in us and in no time we are enjoying cooking with them. One such person is Sonny Hurrel, a professional chef who makes delicious new recipes everytime.

The videos are packed with fun, interesting hacks and very easy to follow.

Sonny does not use too many intricate ingredients and neither uses complicated moves. His recipes are very simple for beginners and his sense of humor certainly adds to the fun.

12. The Moody Foody

Don’t we all just love satisfying videos, so imagine a satisfying food video account on TikTok which has two of our favourite things in it? Fabrizio Villalpando is an expert in cooking delicious food. He gets you addicted to his fantastic recipes and slow chopping videos.

The videos by The Moody Foody will envelop you in a calm and peaceful vibe. With light music playing in the background and smooth pealing and chopping sounds, you won’t be able to stop yourself from watching them. This is such a nice change from the hyperactive vibe of TikTok.

13. Thisisiona

There are very few accounts on TikTok that show the importance of comfort food and how cooking and eating can be beautiful and enjoyable. If you love healthy food and enjoy making new recipes in the kitchen then you will love Iona’s whole vibe.

The videos are informational as well as fun. You get to learn a lot about cutting down toxic food choices and how to make healthy and delicious food. In case you are just a beginner, Thisisiona is a great place to start your new healthy cooking lifestyle.

14. What Willy

There are certain food accounts on TikTok that are funny, but nothing matches what WhatWilly has in store for you. Will Huges not just cooks some tasty food for you but also is a great comedian, making you laugh while you are trying to follow the recipe.

His videos are the perfect balance of information and jokes that will make you laugh out loud.

So if you are a little bit down, we highly recommend you go to Will’s account and enjoy some comfort food and some laughs.

15. Eitan

If you have ever seen any of Eitan Bernath’s videos then it might be shocking to hear that the boy is only 19 years old. Looking wise beyond his years and with a passion for cooking, you will instantly be hooked to Eitan’s videos.

Other than cooking yummy new recipes, Eitan delves in recreating popular TikTok food trends and recreating popular restaurant chain food at home. Eitan started his journey when he was 12 and has been gaining followers since then with his fantastic energy and genuine vibe.

So, These are the fifteen most popular and fun TikTok food accounts. While many other chefs are also doing a pretty good job we wanted to narrow down the list to just 15.

Conclusion

TikTok food accounts are a great way to learn about cooking, new hacks or how to make comfort food quickly at home. These tiktok accounts have also become integral in promoting a healthy lifestyle and healthy food choices.

You can recreate recipes by any of the above chefs at home. The list contains a variety of chefs some home chefs and some professional ones that can help you make any type of food from any cuisine. And if not anything, simply watching delicious cooking videos is a great way to beguile your time. Watching TikTok food videos is just as satisfying as it is interesting.

Harnessing the Potential of Social Media Marketing on TikTok

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

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