Essential Techniques: Making Your Snaps Last Longer on Snapchat

Snapchat is an instant messaging app that allows you to share your pictures and videos with your family members, friends, and colleagues. In addition, you can even create your stories in the form of movie clips and share them on the app. These stories remain available for the next 24 hours, after which they are automatically removed from the platform.

While sharing the videos, you can apply several filters that are already present in the app, and Slow Motion is one of them. You may want to learn how to slow down a video on Snapchat when you want to emphasize and draw viewers’ attention toward the scene, or wish to make the audience see your actions closely and in detail.

That said, in the following sections, you will see how to slow down videos on Snapchat, and what other methods you can use to reduce the playback speed more professionally.

In this article

01 How to Add Slow Motion Effects to Video Using the Snapchat App

02 How to Record a Slo-Mo Video and Upload to Snapchat

03 How to Make Flash and Smooth Slo Mo Video for Snapchat

04 FAQs about Slowing Down Snapchat Video

Part 1: How to Add Slow Motion Effects to Video Using the Snapchat App

Snapchat has a built-in Slow Motion filter that reduces the playback speed of a video when applied. You can learn how to slow down on Snapchat by following the instructions that are given below:

Step 1: Record a Video

Launch Snapchat on your smartphone (iPhone 13 Pro Max is used here for illustrations), make sure that the Camera section is selected from the bottom, tap and hold down the Capture button that is present at the lower part of the interface, and let go of it when you are done recording.

Step 2: Apply the Slow Motion Filter

Once the video is recorded, swipe the screen from left to right. Repeat this process until you see the Snail (Slow Motion) icon on the screen. This will reduce the playback speed of the clip.

Step 3: Decorate the Video (Optional)

Use the options present on the upper-right area of the screen to further decorate the video and/or add annotations to it.

Step 4: Share or Publish the Video

Once everything is done, tap Send To from the bottom-right corner to share the video with your family, friends, and colleagues, or publish it as a story that remains available for the next 24 hours.

Related: How to Record Slo-Mo videos on iPhone .

Part 2: How to Record a Slo-Mo Video and Upload to Snapchat

With Snapchat, even though you don’t require any third-party tool to reduce the playback speed of a video, the app has certain limitations. For example, it doesn’t allow you to set a zoom level, you are stuck with the framerate that the app has to offer, etc.

Because of this, many people prefer to use different methods to record a video in slow motion with their preferences, and then upload it to Snapchat. This approach also eliminates the need to swipe the screen several times merely to use a single slow-motion filter.

Fortunately, iPhone has a built-in SLO-MO mode in its Camera app that allows you to capture the videos in slow motion. To learn how to do slow mo on Snapchat with the iPhone’s Camera app, you can follow the instructions that are given below:

Step 1: Get to the iPhone’s SLO-MO Mode

Launch the Camera app on your iPhone (iPhone 13 Pro Max is used here for illustrations), and swipe the screen from left to right until you get to the SLO-MO mode.

Step 2: Set Recording Preferences

Tap the number that is present at the top-right corner (240 here) to toggle between different framerates, tap 1x from the lower-center area, swipe slightly up, and then use the wheel that appears next to define your preferred zoom level.

Step 3: Start and Stop the Recording

Tap the Record button to start the recording, and tap Stop when you’re done.

Note: Make sure that the duration of the recorded video doesn’t exceed 60 seconds.

Step 4: Upload the Slow-Motion Video to Snapchat

After the video is recorded in slow motion, close the Camera app, launch Snapchat, and tap the Gallery icon from the left side of the Capture button on the Camera section. From the Memories screen, go to the Camera Roll tab, and tap to select the video that you recorded in the previous step.

Next, optionally, tap the Edit icon from the bottom-left corner to decorate the video and/or add annotations to it, and follow the process as explained in the previous section to share the clip with your family, friends, or colleagues, or publish it as your story.

Part 3: How to Make Flash and Smooth Slo Mo Video for Snapchat

Although iPhone has the built-in SLO-MO mode that even enables you to set your preferred framerate and zoom level before recording, it still doesn’t allow you to slow down different parts of a video in different speed at your convenience. You can either record the entire video in slow motion or at a normal speed.

This is where a third-party app comes into play. While there are several video editing programs available online, the one of the best slow motion apps that helps you slow down the portions of a video with precision is CapCut.

Downloading and installing CapCut on your iPhone or Android phone is simple, and once it is done, you can follow the process given below to learn how to slow things down on Snapchat:

With CapCut, you can either slow down the whole clip or manage the speed for different segments. This section explains both methods.

Method 1: Slow Down the Whole Clip with CapCut

Step 1: Get to the Speed Panel

Launch CapCut, import the video that you want to slow down, and tap the imported media in the Timeline. Next, tap Speed from the bottom of the interface to get to the next window.

Step 2: Reduce the Speed of the Video

Tap Normal from the bottom of the screen that appears next, and drag the Speed slider to the left to reduce the playback speed. Tap OK from the bottom-right corner to save the changes.

Step 3: Upload the Video to Snapchat

Back on the previous interface, optionally tap Volume from the bottom and reduce the slider to 0 to mute the audio of the footage as it may get distorted due to the reduction in the speed.

Next, tap Share from the top-right corner to save the video on your iPhone, and then use the method explained in the previous section to access the clip from the Gallery within Snapchat for uploading.

Method 2: Reduce the Playback Speed of Different Parts of a Video

Step 1: Get to the Speed Panel

Use the process described in the previous method to get to the Speed panel.

Step 2: Reduce the Speed of Different Parts of the Video

Tap Curve from the bottom of the interface. On the next screen, tap Custom from the lower area, and then tap Edit. From the next panel, drag the beat points down to reduce the speed (or drag them above the line to increase).

Notice that each beat point represents a particular section of the video, and dragging it down reduces the playback speed of that segment. You can even tap anywhere on the line to add a new beat point and drag it down as needed for more precise speed management. Once done, tap OK from the bottom-right corner to save the modifications.

Optionally, you can also tap any of the available presets on the Curve screen to reduce the playback speed of the video accordingly.

Step 3: Upload the Video to Snapchat

Use the method explained in the previous method to export the video, upload it to Snapchat, and share the clip with your family, friends, and colleagues, or publish it as your story.

Part 4: FAQs about Slowing Down Snapchat Video

1. Can I record a slow mo video in Snapchat?

Technically speaking, no, you cannot. However, once you have recorded a video at a normal speed in Snapchat, you can apply the built-in Slow Motion filter to it by swiping the screen from left to right until you see the Snail icon at the center. The Snail icon represents the Slow Motion filter that reduces the playback speed when applied.

2. Besides slow-motion, which speed filters does Snapchat have?

In addition to slow motion Snapchat also has Forward and Fast Forward filters that increase the playback speed. While the Forward filter increases the speed slightly, the Fast Forward one enhances it drastically.

Conclusion

When using an iPhone, even though the SLO-MO mode enables you to record footage in slow motion, you don’t get many options. Therefore, it would be safe to say that it is easy to slow down the speed of a video if you have a dedicated third-party post-production app. However, if you want to go for a convenient method, learning how to slow down a video on Snapchat is an extremely simple and straightforward process.

02 How to Record a Slo-Mo Video and Upload to Snapchat

03 How to Make Flash and Smooth Slo Mo Video for Snapchat

04 FAQs about Slowing Down Snapchat Video

Part 1: How to Add Slow Motion Effects to Video Using the Snapchat App

Snapchat has a built-in Slow Motion filter that reduces the playback speed of a video when applied. You can learn how to slow down on Snapchat by following the instructions that are given below:

Step 1: Record a Video

Launch Snapchat on your smartphone (iPhone 13 Pro Max is used here for illustrations), make sure that the Camera section is selected from the bottom, tap and hold down the Capture button that is present at the lower part of the interface, and let go of it when you are done recording.

Step 2: Apply the Slow Motion Filter

Once the video is recorded, swipe the screen from left to right. Repeat this process until you see the Snail (Slow Motion) icon on the screen. This will reduce the playback speed of the clip.

Step 3: Decorate the Video (Optional)

Use the options present on the upper-right area of the screen to further decorate the video and/or add annotations to it.

Step 4: Share or Publish the Video

Once everything is done, tap Send To from the bottom-right corner to share the video with your family, friends, and colleagues, or publish it as a story that remains available for the next 24 hours.

Related: How to Record Slo-Mo videos on iPhone .

Part 2: How to Record a Slo-Mo Video and Upload to Snapchat

With Snapchat, even though you don’t require any third-party tool to reduce the playback speed of a video, the app has certain limitations. For example, it doesn’t allow you to set a zoom level, you are stuck with the framerate that the app has to offer, etc.

Because of this, many people prefer to use different methods to record a video in slow motion with their preferences, and then upload it to Snapchat. This approach also eliminates the need to swipe the screen several times merely to use a single slow-motion filter.

Fortunately, iPhone has a built-in SLO-MO mode in its Camera app that allows you to capture the videos in slow motion. To learn how to do slow mo on Snapchat with the iPhone’s Camera app, you can follow the instructions that are given below:

Step 1: Get to the iPhone’s SLO-MO Mode

Launch the Camera app on your iPhone (iPhone 13 Pro Max is used here for illustrations), and swipe the screen from left to right until you get to the SLO-MO mode.

Step 2: Set Recording Preferences

Tap the number that is present at the top-right corner (240 here) to toggle between different framerates, tap 1x from the lower-center area, swipe slightly up, and then use the wheel that appears next to define your preferred zoom level.

Step 3: Start and Stop the Recording

Tap the Record button to start the recording, and tap Stop when you’re done.

Note: Make sure that the duration of the recorded video doesn’t exceed 60 seconds.

Step 4: Upload the Slow-Motion Video to Snapchat

After the video is recorded in slow motion, close the Camera app, launch Snapchat, and tap the Gallery icon from the left side of the Capture button on the Camera section. From the Memories screen, go to the Camera Roll tab, and tap to select the video that you recorded in the previous step.

Next, optionally, tap the Edit icon from the bottom-left corner to decorate the video and/or add annotations to it, and follow the process as explained in the previous section to share the clip with your family, friends, or colleagues, or publish it as your story.

Part 3: How to Make Flash and Smooth Slo Mo Video for Snapchat

Although iPhone has the built-in SLO-MO mode that even enables you to set your preferred framerate and zoom level before recording, it still doesn’t allow you to slow down different parts of a video in different speed at your convenience. You can either record the entire video in slow motion or at a normal speed.

This is where a third-party app comes into play. While there are several video editing programs available online, the one of the best slow motion apps that helps you slow down the portions of a video with precision is CapCut.

Downloading and installing CapCut on your iPhone or Android phone is simple, and once it is done, you can follow the process given below to learn how to slow things down on Snapchat:

With CapCut, you can either slow down the whole clip or manage the speed for different segments. This section explains both methods.

Method 1: Slow Down the Whole Clip with CapCut

Step 1: Get to the Speed Panel

Launch CapCut, import the video that you want to slow down, and tap the imported media in the Timeline. Next, tap Speed from the bottom of the interface to get to the next window.

Step 2: Reduce the Speed of the Video

Tap Normal from the bottom of the screen that appears next, and drag the Speed slider to the left to reduce the playback speed. Tap OK from the bottom-right corner to save the changes.

Step 3: Upload the Video to Snapchat

Back on the previous interface, optionally tap Volume from the bottom and reduce the slider to 0 to mute the audio of the footage as it may get distorted due to the reduction in the speed.

Next, tap Share from the top-right corner to save the video on your iPhone, and then use the method explained in the previous section to access the clip from the Gallery within Snapchat for uploading.

Method 2: Reduce the Playback Speed of Different Parts of a Video

Step 1: Get to the Speed Panel

Use the process described in the previous method to get to the Speed panel.

Step 2: Reduce the Speed of Different Parts of the Video

Tap Curve from the bottom of the interface. On the next screen, tap Custom from the lower area, and then tap Edit. From the next panel, drag the beat points down to reduce the speed (or drag them above the line to increase).

Notice that each beat point represents a particular section of the video, and dragging it down reduces the playback speed of that segment. You can even tap anywhere on the line to add a new beat point and drag it down as needed for more precise speed management. Once done, tap OK from the bottom-right corner to save the modifications.

Optionally, you can also tap any of the available presets on the Curve screen to reduce the playback speed of the video accordingly.

Step 3: Upload the Video to Snapchat

Use the method explained in the previous method to export the video, upload it to Snapchat, and share the clip with your family, friends, and colleagues, or publish it as your story.

Part 4: FAQs about Slowing Down Snapchat Video

1. Can I record a slow mo video in Snapchat?

Technically speaking, no, you cannot. However, once you have recorded a video at a normal speed in Snapchat, you can apply the built-in Slow Motion filter to it by swiping the screen from left to right until you see the Snail icon at the center. The Snail icon represents the Slow Motion filter that reduces the playback speed when applied.

2. Besides slow-motion, which speed filters does Snapchat have?

In addition to slow motion Snapchat also has Forward and Fast Forward filters that increase the playback speed. While the Forward filter increases the speed slightly, the Fast Forward one enhances it drastically.

Conclusion

When using an iPhone, even though the SLO-MO mode enables you to record footage in slow motion, you don’t get many options. Therefore, it would be safe to say that it is easy to slow down the speed of a video if you have a dedicated third-party post-production app. However, if you want to go for a convenient method, learning how to slow down a video on Snapchat is an extremely simple and straightforward process.

02 How to Record a Slo-Mo Video and Upload to Snapchat

03 How to Make Flash and Smooth Slo Mo Video for Snapchat

04 FAQs about Slowing Down Snapchat Video

Part 1: How to Add Slow Motion Effects to Video Using the Snapchat App

Snapchat has a built-in Slow Motion filter that reduces the playback speed of a video when applied. You can learn how to slow down on Snapchat by following the instructions that are given below:

Step 1: Record a Video

Launch Snapchat on your smartphone (iPhone 13 Pro Max is used here for illustrations), make sure that the Camera section is selected from the bottom, tap and hold down the Capture button that is present at the lower part of the interface, and let go of it when you are done recording.

Step 2: Apply the Slow Motion Filter

Once the video is recorded, swipe the screen from left to right. Repeat this process until you see the Snail (Slow Motion) icon on the screen. This will reduce the playback speed of the clip.

Step 3: Decorate the Video (Optional)

Use the options present on the upper-right area of the screen to further decorate the video and/or add annotations to it.

Step 4: Share or Publish the Video

Once everything is done, tap Send To from the bottom-right corner to share the video with your family, friends, and colleagues, or publish it as a story that remains available for the next 24 hours.

Related: How to Record Slo-Mo videos on iPhone .

Part 2: How to Record a Slo-Mo Video and Upload to Snapchat

With Snapchat, even though you don’t require any third-party tool to reduce the playback speed of a video, the app has certain limitations. For example, it doesn’t allow you to set a zoom level, you are stuck with the framerate that the app has to offer, etc.

Because of this, many people prefer to use different methods to record a video in slow motion with their preferences, and then upload it to Snapchat. This approach also eliminates the need to swipe the screen several times merely to use a single slow-motion filter.

Fortunately, iPhone has a built-in SLO-MO mode in its Camera app that allows you to capture the videos in slow motion. To learn how to do slow mo on Snapchat with the iPhone’s Camera app, you can follow the instructions that are given below:

Step 1: Get to the iPhone’s SLO-MO Mode

Launch the Camera app on your iPhone (iPhone 13 Pro Max is used here for illustrations), and swipe the screen from left to right until you get to the SLO-MO mode.

Step 2: Set Recording Preferences

Tap the number that is present at the top-right corner (240 here) to toggle between different framerates, tap 1x from the lower-center area, swipe slightly up, and then use the wheel that appears next to define your preferred zoom level.

Step 3: Start and Stop the Recording

Tap the Record button to start the recording, and tap Stop when you’re done.

Note: Make sure that the duration of the recorded video doesn’t exceed 60 seconds.

Step 4: Upload the Slow-Motion Video to Snapchat

After the video is recorded in slow motion, close the Camera app, launch Snapchat, and tap the Gallery icon from the left side of the Capture button on the Camera section. From the Memories screen, go to the Camera Roll tab, and tap to select the video that you recorded in the previous step.

Next, optionally, tap the Edit icon from the bottom-left corner to decorate the video and/or add annotations to it, and follow the process as explained in the previous section to share the clip with your family, friends, or colleagues, or publish it as your story.

Part 3: How to Make Flash and Smooth Slo Mo Video for Snapchat

Although iPhone has the built-in SLO-MO mode that even enables you to set your preferred framerate and zoom level before recording, it still doesn’t allow you to slow down different parts of a video in different speed at your convenience. You can either record the entire video in slow motion or at a normal speed.

This is where a third-party app comes into play. While there are several video editing programs available online, the one of the best slow motion apps that helps you slow down the portions of a video with precision is CapCut.

Downloading and installing CapCut on your iPhone or Android phone is simple, and once it is done, you can follow the process given below to learn how to slow things down on Snapchat:

With CapCut, you can either slow down the whole clip or manage the speed for different segments. This section explains both methods.

Method 1: Slow Down the Whole Clip with CapCut

Step 1: Get to the Speed Panel

Launch CapCut, import the video that you want to slow down, and tap the imported media in the Timeline. Next, tap Speed from the bottom of the interface to get to the next window.

Step 2: Reduce the Speed of the Video

Tap Normal from the bottom of the screen that appears next, and drag the Speed slider to the left to reduce the playback speed. Tap OK from the bottom-right corner to save the changes.

Step 3: Upload the Video to Snapchat

Back on the previous interface, optionally tap Volume from the bottom and reduce the slider to 0 to mute the audio of the footage as it may get distorted due to the reduction in the speed.

Next, tap Share from the top-right corner to save the video on your iPhone, and then use the method explained in the previous section to access the clip from the Gallery within Snapchat for uploading.

Method 2: Reduce the Playback Speed of Different Parts of a Video

Step 1: Get to the Speed Panel

Use the process described in the previous method to get to the Speed panel.

Step 2: Reduce the Speed of Different Parts of the Video

Tap Curve from the bottom of the interface. On the next screen, tap Custom from the lower area, and then tap Edit. From the next panel, drag the beat points down to reduce the speed (or drag them above the line to increase).

Notice that each beat point represents a particular section of the video, and dragging it down reduces the playback speed of that segment. You can even tap anywhere on the line to add a new beat point and drag it down as needed for more precise speed management. Once done, tap OK from the bottom-right corner to save the modifications.

Optionally, you can also tap any of the available presets on the Curve screen to reduce the playback speed of the video accordingly.

Step 3: Upload the Video to Snapchat

Use the method explained in the previous method to export the video, upload it to Snapchat, and share the clip with your family, friends, and colleagues, or publish it as your story.

Part 4: FAQs about Slowing Down Snapchat Video

1. Can I record a slow mo video in Snapchat?

Technically speaking, no, you cannot. However, once you have recorded a video at a normal speed in Snapchat, you can apply the built-in Slow Motion filter to it by swiping the screen from left to right until you see the Snail icon at the center. The Snail icon represents the Slow Motion filter that reduces the playback speed when applied.

2. Besides slow-motion, which speed filters does Snapchat have?

In addition to slow motion Snapchat also has Forward and Fast Forward filters that increase the playback speed. While the Forward filter increases the speed slightly, the Fast Forward one enhances it drastically.

Conclusion

When using an iPhone, even though the SLO-MO mode enables you to record footage in slow motion, you don’t get many options. Therefore, it would be safe to say that it is easy to slow down the speed of a video if you have a dedicated third-party post-production app. However, if you want to go for a convenient method, learning how to slow down a video on Snapchat is an extremely simple and straightforward process.

02 How to Record a Slo-Mo Video and Upload to Snapchat

03 How to Make Flash and Smooth Slo Mo Video for Snapchat

04 FAQs about Slowing Down Snapchat Video

Part 1: How to Add Slow Motion Effects to Video Using the Snapchat App

Snapchat has a built-in Slow Motion filter that reduces the playback speed of a video when applied. You can learn how to slow down on Snapchat by following the instructions that are given below:

Step 1: Record a Video

Launch Snapchat on your smartphone (iPhone 13 Pro Max is used here for illustrations), make sure that the Camera section is selected from the bottom, tap and hold down the Capture button that is present at the lower part of the interface, and let go of it when you are done recording.

Step 2: Apply the Slow Motion Filter

Once the video is recorded, swipe the screen from left to right. Repeat this process until you see the Snail (Slow Motion) icon on the screen. This will reduce the playback speed of the clip.

Step 3: Decorate the Video (Optional)

Use the options present on the upper-right area of the screen to further decorate the video and/or add annotations to it.

Step 4: Share or Publish the Video

Once everything is done, tap Send To from the bottom-right corner to share the video with your family, friends, and colleagues, or publish it as a story that remains available for the next 24 hours.

Related: How to Record Slo-Mo videos on iPhone .

Part 2: How to Record a Slo-Mo Video and Upload to Snapchat

With Snapchat, even though you don’t require any third-party tool to reduce the playback speed of a video, the app has certain limitations. For example, it doesn’t allow you to set a zoom level, you are stuck with the framerate that the app has to offer, etc.

Because of this, many people prefer to use different methods to record a video in slow motion with their preferences, and then upload it to Snapchat. This approach also eliminates the need to swipe the screen several times merely to use a single slow-motion filter.

Fortunately, iPhone has a built-in SLO-MO mode in its Camera app that allows you to capture the videos in slow motion. To learn how to do slow mo on Snapchat with the iPhone’s Camera app, you can follow the instructions that are given below:

Step 1: Get to the iPhone’s SLO-MO Mode

Launch the Camera app on your iPhone (iPhone 13 Pro Max is used here for illustrations), and swipe the screen from left to right until you get to the SLO-MO mode.

Step 2: Set Recording Preferences

Tap the number that is present at the top-right corner (240 here) to toggle between different framerates, tap 1x from the lower-center area, swipe slightly up, and then use the wheel that appears next to define your preferred zoom level.

Step 3: Start and Stop the Recording

Tap the Record button to start the recording, and tap Stop when you’re done.

Note: Make sure that the duration of the recorded video doesn’t exceed 60 seconds.

Step 4: Upload the Slow-Motion Video to Snapchat

After the video is recorded in slow motion, close the Camera app, launch Snapchat, and tap the Gallery icon from the left side of the Capture button on the Camera section. From the Memories screen, go to the Camera Roll tab, and tap to select the video that you recorded in the previous step.

Next, optionally, tap the Edit icon from the bottom-left corner to decorate the video and/or add annotations to it, and follow the process as explained in the previous section to share the clip with your family, friends, or colleagues, or publish it as your story.

Part 3: How to Make Flash and Smooth Slo Mo Video for Snapchat

Although iPhone has the built-in SLO-MO mode that even enables you to set your preferred framerate and zoom level before recording, it still doesn’t allow you to slow down different parts of a video in different speed at your convenience. You can either record the entire video in slow motion or at a normal speed.

This is where a third-party app comes into play. While there are several video editing programs available online, the one of the best slow motion apps that helps you slow down the portions of a video with precision is CapCut.

Downloading and installing CapCut on your iPhone or Android phone is simple, and once it is done, you can follow the process given below to learn how to slow things down on Snapchat:

With CapCut, you can either slow down the whole clip or manage the speed for different segments. This section explains both methods.

Method 1: Slow Down the Whole Clip with CapCut

Step 1: Get to the Speed Panel

Launch CapCut, import the video that you want to slow down, and tap the imported media in the Timeline. Next, tap Speed from the bottom of the interface to get to the next window.

Step 2: Reduce the Speed of the Video

Tap Normal from the bottom of the screen that appears next, and drag the Speed slider to the left to reduce the playback speed. Tap OK from the bottom-right corner to save the changes.

Step 3: Upload the Video to Snapchat

Back on the previous interface, optionally tap Volume from the bottom and reduce the slider to 0 to mute the audio of the footage as it may get distorted due to the reduction in the speed.

Next, tap Share from the top-right corner to save the video on your iPhone, and then use the method explained in the previous section to access the clip from the Gallery within Snapchat for uploading.

Method 2: Reduce the Playback Speed of Different Parts of a Video

Step 1: Get to the Speed Panel

Use the process described in the previous method to get to the Speed panel.

Step 2: Reduce the Speed of Different Parts of the Video

Tap Curve from the bottom of the interface. On the next screen, tap Custom from the lower area, and then tap Edit. From the next panel, drag the beat points down to reduce the speed (or drag them above the line to increase).

Notice that each beat point represents a particular section of the video, and dragging it down reduces the playback speed of that segment. You can even tap anywhere on the line to add a new beat point and drag it down as needed for more precise speed management. Once done, tap OK from the bottom-right corner to save the modifications.

Optionally, you can also tap any of the available presets on the Curve screen to reduce the playback speed of the video accordingly.

Step 3: Upload the Video to Snapchat

Use the method explained in the previous method to export the video, upload it to Snapchat, and share the clip with your family, friends, and colleagues, or publish it as your story.

Part 4: FAQs about Slowing Down Snapchat Video

1. Can I record a slow mo video in Snapchat?

Technically speaking, no, you cannot. However, once you have recorded a video at a normal speed in Snapchat, you can apply the built-in Slow Motion filter to it by swiping the screen from left to right until you see the Snail icon at the center. The Snail icon represents the Slow Motion filter that reduces the playback speed when applied.

2. Besides slow-motion, which speed filters does Snapchat have?

In addition to slow motion Snapchat also has Forward and Fast Forward filters that increase the playback speed. While the Forward filter increases the speed slightly, the Fast Forward one enhances it drastically.

Conclusion

When using an iPhone, even though the SLO-MO mode enables you to record footage in slow motion, you don’t get many options. Therefore, it would be safe to say that it is easy to slow down the speed of a video if you have a dedicated third-party post-production app. However, if you want to go for a convenient method, learning how to slow down a video on Snapchat is an extremely simple and straightforward process.

Navigating Snapchat: A Commerce Strategy

As one of the most popular social platforms, Snapchat provides a wealth of opportunities for businesses to promote their products and services. However, Snapchat marketing can be challenging, as the platform constantly evolves and changes.

This article provides an overview of Snapchat marketing strategy, including why businesses should market on this platform, what types of content to post, and how to measure results.

With the information available in this article, you will be able to create a strategy that works for your business and get succeeded.

Part 1. Snapchat Overview

Firstly, let’s have an overview of Snapchat before we see how to draw your blueprint in Part 3 and Part 4.

Snapchat - founded by Evan Spiegel, Bobby Murphy, and Reggie Brown - is a unique messaging app because it allows users to send disappearing messages and photos. This feature has made the app popular with young people aged 13-34 who want to communicate without leaving a permanent record.

As of May 2022, Snapchat has 347 million daily active users. That’s impressive growth from its humble beginnings back in 2011. With monthly active users of 557 , Snapchat is ranked as the 12th most popular social media platform.

Not only that, the number of Snapchat daily video views is 18 billion, making it the best platform to showcase your services/products and generate more income. However, all this is only possible with the right Snapchat marketing strategy.

Part 2. Why Should Business Market On Snapchat

So you are probably thinking why your business should be on Snapchat - because it’s popular with teenagers and young adults. In fact, the platform has over 347 million daily active users, with 75% being under the age of 34.

Therefore, if you’re targeting a younger demographic, then Snapchat should definitely be part of your social media marketing strategy.

Another big reason is that Snapchat is incredibly engaging. The average Snapchat user opens the app at least 20 times a day and spends 25 - 30 minutes on the app each day, so that’s a lot of potential exposure for your business.

Not only that, but since Snapchat is still a new field and opened up ads to users in October 2014, many big companies have not entered the market. This has created a huge opportunity for small businesses to market their products and generate leads to increase their sales.

With Snapchat, you can get discovered by users in their Discovery feeds or via Stories. Also, they can interact with your brand using the Geofilters, stickers, and lenses you’ve produced during your ad campaign.

For instance, Taco Bell created a filter for Cinco de Mayo. The filter received 224 Million views, which is insane. Nevertheless, this campaign kept users engaged and helped increase Taco Bell’s sales.

Part 3. Where To Start Your Snapchat Marketing Strategy?

As a business owner, if you’re not sure where to start with your marketing strategy, here are some tips and ideas to get you started:

A Quick Guide:

1. Create Your Snapchat Business Account
2. Create Your Snapcode

Create Your Snapchat Business Account

Setting up a business account on Snapchat will help you access more features and special functions.

Some of the perks of creating a business account are:

• Access to Ads Manager for creating advertisement campaigns.
• Target your viewer based on their age.
• Advertise your product or services in a specific area with the Location-target feature.
• Get access to creating on-demand Geofilters.

Wondering how you can create a Snapchat business account, follow these steps in a sequence:

Step1 Install Snapchat from the Google Play Store or App Store on your device. Launch the app, and if you don’t have a Snapchat account, start by creating one.

Type all the relevant information, such as First Name, Last Name, username, birthday, phone number, and password, and tap “Sign up and Accept/Continue.”

Note: Select a username that reflects your brand.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

Also read: