From Novice to Pro: A Tactical Guide to Snapchat Marketing

As one of the most popular social platforms, Snapchat provides a wealth of opportunities for businesses to promote their products and services. However, Snapchat marketing can be challenging, as the platform constantly evolves and changes.

This article provides an overview of Snapchat marketing strategy, including why businesses should market on this platform, what types of content to post, and how to measure results.

With the information available in this article, you will be able to create a strategy that works for your business and get succeeded.

Part 1. Snapchat Overview

Firstly, let’s have an overview of Snapchat before we see how to draw your blueprint in Part 3 and Part 4.

Snapchat - founded by Evan Spiegel, Bobby Murphy, and Reggie Brown - is a unique messaging app because it allows users to send disappearing messages and photos. This feature has made the app popular with young people aged 13-34 who want to communicate without leaving a permanent record.

As of May 2022, Snapchat has 347 million daily active users. That’s impressive growth from its humble beginnings back in 2011. With monthly active users of 557 , Snapchat is ranked as the 12th most popular social media platform.

Not only that, the number of Snapchat daily video views is 18 billion, making it the best platform to showcase your services/products and generate more income. However, all this is only possible with the right Snapchat marketing strategy.

Part 2. Why Should Business Market On Snapchat

So you are probably thinking why your business should be on Snapchat - because it’s popular with teenagers and young adults. In fact, the platform has over 347 million daily active users, with 75% being under the age of 34.

Therefore, if you’re targeting a younger demographic, then Snapchat should definitely be part of your social media marketing strategy.

Another big reason is that Snapchat is incredibly engaging. The average Snapchat user opens the app at least 20 times a day and spends 25 - 30 minutes on the app each day, so that’s a lot of potential exposure for your business.

Not only that, but since Snapchat is still a new field and opened up ads to users in October 2014, many big companies have not entered the market. This has created a huge opportunity for small businesses to market their products and generate leads to increase their sales.

With Snapchat, you can get discovered by users in their Discovery feeds or via Stories. Also, they can interact with your brand using the Geofilters, stickers, and lenses you’ve produced during your ad campaign.

For instance, Taco Bell created a filter for Cinco de Mayo. The filter received 224 Million views, which is insane. Nevertheless, this campaign kept users engaged and helped increase Taco Bell’s sales.

Part 3. Where To Start Your Snapchat Marketing Strategy?

As a business owner, if you’re not sure where to start with your marketing strategy, here are some tips and ideas to get you started:

A Quick Guide:

1. Create Your Snapchat Business Account
2. Create Your Snapcode

Create Your Snapchat Business Account

Setting up a business account on Snapchat will help you access more features and special functions.

Some of the perks of creating a business account are:

• Access to Ads Manager for creating advertisement campaigns.
• Target your viewer based on their age.
• Advertise your product or services in a specific area with the Location-target feature.
• Get access to creating on-demand Geofilters.

Wondering how you can create a Snapchat business account, follow these steps in a sequence:

Step1 Install Snapchat from the Google Play Store or App Store on your device. Launch the app, and if you don’t have a Snapchat account, start by creating one.

Type all the relevant information, such as First Name, Last Name, username, birthday, phone number, and password, and tap “Sign up and Accept/Continue.”

Note: Select a username that reflects your brand.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

Enhance Snaps with Cultural Pop-Culture: Learn Anime On Snapchat

What Is Anime Filter On Snapchat?

Shanoon Cox

Mar 27, 2024• Proven solutions

Snapchat anime filter is the new sensation that is making waves all across social media. The best part about anime filter is that it has the ability to transform your videos and images into anime instantly. This filter has already gone viral on other social media platforms, such as TikTok, Instagram, and Twitter.

Filters and effects are not new when it comes to social media services, and almost all of them have their own versions, which you can use. Snapchat is here with a new lens, which is becoming immensely popular. If you have been trying to use the Snapchat anime filter and don’t know how to go about it, you have come to the right place because this article will talk about how to get this filter and how to use it. Keep reading!

Part 1: What is Anime Filter on Snapchat?

Out of the many AR lenses from Snapchat, the latest one is the anime lens. It’s a filter that will morph a person’s photo or video into an anime character and will customize the anime face based on the person’s facial features. So, rather than simply applying a generic image on top of your face, Snapchat makes sure that the anime image looks similar to your actual image. And as a result, each person’s anime face turns out to be different.

Since the hashtag #animefilter is trending, you can also apply the anime filter on your face and be a part of the trend. The reaction to this filter is lowkey amazing because the filter not only changes your face and makes it look like a part of a hit anime cartoon series or movie, but it sometimes also changes your hair color making you look like the King of the Pirates or Rapunzel. What this lens will do and how your image will turn out to be is highly fascinating.

What stands out is that after the anime filter of Snapchat was released, it has been used over 3 billion times. Snapchat has confirmed this statistic in its Third Quarter 2020 Financial report, and they even said that they already knew it would be a massive hit.

Part 2: How to Get the Anime Filter on Snapchat?

Now that you know how popular the Snapchat anime filter is. It’s worth knowing how to get it. Although this filter is available on Snapchat, many users are facing issues finding it. This section will show you two easy ways to get this filter. You can use one or both methods and start using the filter to show the world how you will look like an anime character. Here are the two ways:

Method 1: Get the Anime Face Filter on Snapchat via Link

Step 1: First, click on the link here . You will need this link to get the anime face filter.

Step 2: Once you click on the click, a pop-up window will open. If you haven’t downloaded the anime filter yet, then Snapchat will say, “New lens found.” Right below it, you will see the message “unlock for 48 hours.” Go ahead and click on that.

Step 3: By clicking on the purple button, your Snapchat anime filter will be available for use for 48 hours.

Here’s a pro tip, if you want to continue using this filter, once the 48 hours are over, simply repeat the steps, and you can use it for additional 48 hours. Simple!

If the pop-up says, “nothing to see here”, which means you have the filter already. In this case, you can go to Snapchat and click the filter accordingly.

Method 2: Get the Anime Style Filter via Explore on Snapchat

If you don’t want to click any unknown links, you can explore the anime filter by searching on Snapchat.

Step 1: Make sure your Snapchat is up-to-date. If not, update it to the latest version.

Step 2: Open Snapchat on your mobile or tablet, whichever you are using. Now, turn the lens towards you or someone else as if you are clicking a picture.

Step 3: Now, click on the smiley face filter button, and tap on the Explore button to continue.

Step 4: You can now search for Anime Styles. There are several anime filters available, just make sure that the creator of the filter is Snapchat.

Step 5: Once you have the anime filter, you can record a video of yourself, or take photos. You may also use both back and front cameras to turn anyone into an anime character.

Pro tip: This filter works on already saved photos and videos as well. Try them on too. This filter will work only on your face, though. So, it won’t turn your entire body into an anime character.

Part 3: How Do I Get More Filters on Snapchat?

Since Snapchat keeps coming up with attractive filters, you may wonder how you can get more filters to keep using them. Well, there are a few tricks that you can try. We will explain these tricks in detail, so make sure to follow them correctly.

Trick 1: Turn on Snapchat Geofilters

Before you try using Snapchat geofilters, you will first have to permit Snapchat to access your location. Whether you are using iOS or Android, enable location, and you will start seeing geofilters and all the other filters that you have saved.

Don’t expect a plethora of filters to suddenly turn up. For example, when you apply a geofilter, you will see that it adds an illustration and the place name to your Snap. So, the more you explore and go out, the more filters you will start seeing.

Trick 2: Check Online Resources on Lens Studio and Lenslist

You can also explore two filter libraries, which are Lens Studio and Lenslist. These are repositories of AR content. These two libraries have many attractive filters. All you need to do is scan the Snapcode available in the filters and unlock them. Both of them will have duplicate filters as well, though. But dig a bit deeper, and you will have enough codes of filters to keep using them every day. You will find these codes in your profile once you add them.

Trick 3: Share Snapcodes for Snapchat

The last way to add Snapcode of filters is by scanning other people’s codes. Once you go to your profile, you will see your Snapcodes, which other people can scan. Just like that, you can scan other people’s code as well. Some codes will be available for 24 hours, while others for 48 hours. After that, you can scan the code again when you want to reuse them. To scan a code, just hold your camera over the code and allow the screen to register it.

Bonus: How to Add Anime Effect to Video with Filmora

As we shared, Snapchat will only morph your face into an anime character. But if you are not satisfied with that and want to turn a whole video into anime or cartoon, then one of the best ways to go about it is by getting Wondershare Filmora. Filmora is an easy-to-use yet powerful enough video editing tool loaded with stunning effects, such as cartoons, sketches, color sketches, and more. The process is very easy to follow, and to use Filmora, you don’t need to be a pro. Here are the steps that you can follow:

Step 1: Launch Wondershare Filmora to your Mac or Windows computer. If you haven’t downloaded it yet, click the Try It Free button below to start.

Step 2: Now, import media files and load the video that you want to convert into a cartoon or anime to the media library, and then add that video to the timeline.

Step 3: Go to the Effects option, and type sketch in the search effects bar, which will be on the top of the screen.

Step 4: Currently, Filmora provides sketch and color sketch effects. Try each one of them to see which one works the best. If you want to add the filter to the entire video, just drag and drop the filter to the video, and it’s done.

Step 5: Finally, click on the Export button after everything is done to save the edited video on your computer.

Note: If you want to add the sketch effect to the person only, you can use the Human Segmentation in AI Portrait. In this way, you can also try the Cartoon effect to see the result.

Check the video tutorial below to explore more usage of the AI Portrait add-on.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Snapchat anime filter is the new sensation that is making waves all across social media. The best part about anime filter is that it has the ability to transform your videos and images into anime instantly. This filter has already gone viral on other social media platforms, such as TikTok, Instagram, and Twitter.

Filters and effects are not new when it comes to social media services, and almost all of them have their own versions, which you can use. Snapchat is here with a new lens, which is becoming immensely popular. If you have been trying to use the Snapchat anime filter and don’t know how to go about it, you have come to the right place because this article will talk about how to get this filter and how to use it. Keep reading!

Part 1: What is Anime Filter on Snapchat?

Out of the many AR lenses from Snapchat, the latest one is the anime lens. It’s a filter that will morph a person’s photo or video into an anime character and will customize the anime face based on the person’s facial features. So, rather than simply applying a generic image on top of your face, Snapchat makes sure that the anime image looks similar to your actual image. And as a result, each person’s anime face turns out to be different.

Since the hashtag #animefilter is trending, you can also apply the anime filter on your face and be a part of the trend. The reaction to this filter is lowkey amazing because the filter not only changes your face and makes it look like a part of a hit anime cartoon series or movie, but it sometimes also changes your hair color making you look like the King of the Pirates or Rapunzel. What this lens will do and how your image will turn out to be is highly fascinating.

What stands out is that after the anime filter of Snapchat was released, it has been used over 3 billion times. Snapchat has confirmed this statistic in its Third Quarter 2020 Financial report, and they even said that they already knew it would be a massive hit.

Part 2: How to Get the Anime Filter on Snapchat?

Now that you know how popular the Snapchat anime filter is. It’s worth knowing how to get it. Although this filter is available on Snapchat, many users are facing issues finding it. This section will show you two easy ways to get this filter. You can use one or both methods and start using the filter to show the world how you will look like an anime character. Here are the two ways:

Method 1: Get the Anime Face Filter on Snapchat via Link

Step 1: First, click on the link here . You will need this link to get the anime face filter.

Step 2: Once you click on the click, a pop-up window will open. If you haven’t downloaded the anime filter yet, then Snapchat will say, “New lens found.” Right below it, you will see the message “unlock for 48 hours.” Go ahead and click on that.

Step 3: By clicking on the purple button, your Snapchat anime filter will be available for use for 48 hours.

Here’s a pro tip, if you want to continue using this filter, once the 48 hours are over, simply repeat the steps, and you can use it for additional 48 hours. Simple!

If the pop-up says, “nothing to see here”, which means you have the filter already. In this case, you can go to Snapchat and click the filter accordingly.

Method 2: Get the Anime Style Filter via Explore on Snapchat

If you don’t want to click any unknown links, you can explore the anime filter by searching on Snapchat.

Step 1: Make sure your Snapchat is up-to-date. If not, update it to the latest version.

Step 2: Open Snapchat on your mobile or tablet, whichever you are using. Now, turn the lens towards you or someone else as if you are clicking a picture.

Step 3: Now, click on the smiley face filter button, and tap on the Explore button to continue.

Step 4: You can now search for Anime Styles. There are several anime filters available, just make sure that the creator of the filter is Snapchat.

Step 5: Once you have the anime filter, you can record a video of yourself, or take photos. You may also use both back and front cameras to turn anyone into an anime character.

Pro tip: This filter works on already saved photos and videos as well. Try them on too. This filter will work only on your face, though. So, it won’t turn your entire body into an anime character.

Part 3: How Do I Get More Filters on Snapchat?

Since Snapchat keeps coming up with attractive filters, you may wonder how you can get more filters to keep using them. Well, there are a few tricks that you can try. We will explain these tricks in detail, so make sure to follow them correctly.

Trick 1: Turn on Snapchat Geofilters

Before you try using Snapchat geofilters, you will first have to permit Snapchat to access your location. Whether you are using iOS or Android, enable location, and you will start seeing geofilters and all the other filters that you have saved.

Don’t expect a plethora of filters to suddenly turn up. For example, when you apply a geofilter, you will see that it adds an illustration and the place name to your Snap. So, the more you explore and go out, the more filters you will start seeing.

Trick 2: Check Online Resources on Lens Studio and Lenslist

You can also explore two filter libraries, which are Lens Studio and Lenslist. These are repositories of AR content. These two libraries have many attractive filters. All you need to do is scan the Snapcode available in the filters and unlock them. Both of them will have duplicate filters as well, though. But dig a bit deeper, and you will have enough codes of filters to keep using them every day. You will find these codes in your profile once you add them.

Trick 3: Share Snapcodes for Snapchat

The last way to add Snapcode of filters is by scanning other people’s codes. Once you go to your profile, you will see your Snapcodes, which other people can scan. Just like that, you can scan other people’s code as well. Some codes will be available for 24 hours, while others for 48 hours. After that, you can scan the code again when you want to reuse them. To scan a code, just hold your camera over the code and allow the screen to register it.

Bonus: How to Add Anime Effect to Video with Filmora

As we shared, Snapchat will only morph your face into an anime character. But if you are not satisfied with that and want to turn a whole video into anime or cartoon, then one of the best ways to go about it is by getting Wondershare Filmora. Filmora is an easy-to-use yet powerful enough video editing tool loaded with stunning effects, such as cartoons, sketches, color sketches, and more. The process is very easy to follow, and to use Filmora, you don’t need to be a pro. Here are the steps that you can follow:

Step 1: Launch Wondershare Filmora to your Mac or Windows computer. If you haven’t downloaded it yet, click the Try It Free button below to start.

Step 2: Now, import media files and load the video that you want to convert into a cartoon or anime to the media library, and then add that video to the timeline.

Step 3: Go to the Effects option, and type sketch in the search effects bar, which will be on the top of the screen.

Step 4: Currently, Filmora provides sketch and color sketch effects. Try each one of them to see which one works the best. If you want to add the filter to the entire video, just drag and drop the filter to the video, and it’s done.

Step 5: Finally, click on the Export button after everything is done to save the edited video on your computer.

Note: If you want to add the sketch effect to the person only, you can use the Human Segmentation in AI Portrait. In this way, you can also try the Cartoon effect to see the result.

Check the video tutorial below to explore more usage of the AI Portrait add-on.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Snapchat anime filter is the new sensation that is making waves all across social media. The best part about anime filter is that it has the ability to transform your videos and images into anime instantly. This filter has already gone viral on other social media platforms, such as TikTok, Instagram, and Twitter.

Filters and effects are not new when it comes to social media services, and almost all of them have their own versions, which you can use. Snapchat is here with a new lens, which is becoming immensely popular. If you have been trying to use the Snapchat anime filter and don’t know how to go about it, you have come to the right place because this article will talk about how to get this filter and how to use it. Keep reading!

Part 1: What is Anime Filter on Snapchat?

Out of the many AR lenses from Snapchat, the latest one is the anime lens. It’s a filter that will morph a person’s photo or video into an anime character and will customize the anime face based on the person’s facial features. So, rather than simply applying a generic image on top of your face, Snapchat makes sure that the anime image looks similar to your actual image. And as a result, each person’s anime face turns out to be different.

Since the hashtag #animefilter is trending, you can also apply the anime filter on your face and be a part of the trend. The reaction to this filter is lowkey amazing because the filter not only changes your face and makes it look like a part of a hit anime cartoon series or movie, but it sometimes also changes your hair color making you look like the King of the Pirates or Rapunzel. What this lens will do and how your image will turn out to be is highly fascinating.

What stands out is that after the anime filter of Snapchat was released, it has been used over 3 billion times. Snapchat has confirmed this statistic in its Third Quarter 2020 Financial report, and they even said that they already knew it would be a massive hit.

Part 2: How to Get the Anime Filter on Snapchat?

Now that you know how popular the Snapchat anime filter is. It’s worth knowing how to get it. Although this filter is available on Snapchat, many users are facing issues finding it. This section will show you two easy ways to get this filter. You can use one or both methods and start using the filter to show the world how you will look like an anime character. Here are the two ways:

Method 1: Get the Anime Face Filter on Snapchat via Link

Step 1: First, click on the link here . You will need this link to get the anime face filter.

Step 2: Once you click on the click, a pop-up window will open. If you haven’t downloaded the anime filter yet, then Snapchat will say, “New lens found.” Right below it, you will see the message “unlock for 48 hours.” Go ahead and click on that.

Step 3: By clicking on the purple button, your Snapchat anime filter will be available for use for 48 hours.

Here’s a pro tip, if you want to continue using this filter, once the 48 hours are over, simply repeat the steps, and you can use it for additional 48 hours. Simple!

If the pop-up says, “nothing to see here”, which means you have the filter already. In this case, you can go to Snapchat and click the filter accordingly.

Method 2: Get the Anime Style Filter via Explore on Snapchat

If you don’t want to click any unknown links, you can explore the anime filter by searching on Snapchat.

Step 1: Make sure your Snapchat is up-to-date. If not, update it to the latest version.

Step 2: Open Snapchat on your mobile or tablet, whichever you are using. Now, turn the lens towards you or someone else as if you are clicking a picture.

Step 3: Now, click on the smiley face filter button, and tap on the Explore button to continue.

Step 4: You can now search for Anime Styles. There are several anime filters available, just make sure that the creator of the filter is Snapchat.

Step 5: Once you have the anime filter, you can record a video of yourself, or take photos. You may also use both back and front cameras to turn anyone into an anime character.

Pro tip: This filter works on already saved photos and videos as well. Try them on too. This filter will work only on your face, though. So, it won’t turn your entire body into an anime character.

Part 3: How Do I Get More Filters on Snapchat?

Since Snapchat keeps coming up with attractive filters, you may wonder how you can get more filters to keep using them. Well, there are a few tricks that you can try. We will explain these tricks in detail, so make sure to follow them correctly.

Trick 1: Turn on Snapchat Geofilters

Before you try using Snapchat geofilters, you will first have to permit Snapchat to access your location. Whether you are using iOS or Android, enable location, and you will start seeing geofilters and all the other filters that you have saved.

Don’t expect a plethora of filters to suddenly turn up. For example, when you apply a geofilter, you will see that it adds an illustration and the place name to your Snap. So, the more you explore and go out, the more filters you will start seeing.

Trick 2: Check Online Resources on Lens Studio and Lenslist

You can also explore two filter libraries, which are Lens Studio and Lenslist. These are repositories of AR content. These two libraries have many attractive filters. All you need to do is scan the Snapcode available in the filters and unlock them. Both of them will have duplicate filters as well, though. But dig a bit deeper, and you will have enough codes of filters to keep using them every day. You will find these codes in your profile once you add them.

Trick 3: Share Snapcodes for Snapchat

The last way to add Snapcode of filters is by scanning other people’s codes. Once you go to your profile, you will see your Snapcodes, which other people can scan. Just like that, you can scan other people’s code as well. Some codes will be available for 24 hours, while others for 48 hours. After that, you can scan the code again when you want to reuse them. To scan a code, just hold your camera over the code and allow the screen to register it.

Bonus: How to Add Anime Effect to Video with Filmora

As we shared, Snapchat will only morph your face into an anime character. But if you are not satisfied with that and want to turn a whole video into anime or cartoon, then one of the best ways to go about it is by getting Wondershare Filmora. Filmora is an easy-to-use yet powerful enough video editing tool loaded with stunning effects, such as cartoons, sketches, color sketches, and more. The process is very easy to follow, and to use Filmora, you don’t need to be a pro. Here are the steps that you can follow:

Step 1: Launch Wondershare Filmora to your Mac or Windows computer. If you haven’t downloaded it yet, click the Try It Free button below to start.

Step 2: Now, import media files and load the video that you want to convert into a cartoon or anime to the media library, and then add that video to the timeline.

Step 3: Go to the Effects option, and type sketch in the search effects bar, which will be on the top of the screen.

Step 4: Currently, Filmora provides sketch and color sketch effects. Try each one of them to see which one works the best. If you want to add the filter to the entire video, just drag and drop the filter to the video, and it’s done.

Step 5: Finally, click on the Export button after everything is done to save the edited video on your computer.

Note: If you want to add the sketch effect to the person only, you can use the Human Segmentation in AI Portrait. In this way, you can also try the Cartoon effect to see the result.

Check the video tutorial below to explore more usage of the AI Portrait add-on.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Snapchat anime filter is the new sensation that is making waves all across social media. The best part about anime filter is that it has the ability to transform your videos and images into anime instantly. This filter has already gone viral on other social media platforms, such as TikTok, Instagram, and Twitter.

Filters and effects are not new when it comes to social media services, and almost all of them have their own versions, which you can use. Snapchat is here with a new lens, which is becoming immensely popular. If you have been trying to use the Snapchat anime filter and don’t know how to go about it, you have come to the right place because this article will talk about how to get this filter and how to use it. Keep reading!

Part 1: What is Anime Filter on Snapchat?

Out of the many AR lenses from Snapchat, the latest one is the anime lens. It’s a filter that will morph a person’s photo or video into an anime character and will customize the anime face based on the person’s facial features. So, rather than simply applying a generic image on top of your face, Snapchat makes sure that the anime image looks similar to your actual image. And as a result, each person’s anime face turns out to be different.

Since the hashtag #animefilter is trending, you can also apply the anime filter on your face and be a part of the trend. The reaction to this filter is lowkey amazing because the filter not only changes your face and makes it look like a part of a hit anime cartoon series or movie, but it sometimes also changes your hair color making you look like the King of the Pirates or Rapunzel. What this lens will do and how your image will turn out to be is highly fascinating.

What stands out is that after the anime filter of Snapchat was released, it has been used over 3 billion times. Snapchat has confirmed this statistic in its Third Quarter 2020 Financial report, and they even said that they already knew it would be a massive hit.

Part 2: How to Get the Anime Filter on Snapchat?

Now that you know how popular the Snapchat anime filter is. It’s worth knowing how to get it. Although this filter is available on Snapchat, many users are facing issues finding it. This section will show you two easy ways to get this filter. You can use one or both methods and start using the filter to show the world how you will look like an anime character. Here are the two ways:

Method 1: Get the Anime Face Filter on Snapchat via Link

Step 1: First, click on the link here . You will need this link to get the anime face filter.

Step 2: Once you click on the click, a pop-up window will open. If you haven’t downloaded the anime filter yet, then Snapchat will say, “New lens found.” Right below it, you will see the message “unlock for 48 hours.” Go ahead and click on that.

Step 3: By clicking on the purple button, your Snapchat anime filter will be available for use for 48 hours.

Here’s a pro tip, if you want to continue using this filter, once the 48 hours are over, simply repeat the steps, and you can use it for additional 48 hours. Simple!

If the pop-up says, “nothing to see here”, which means you have the filter already. In this case, you can go to Snapchat and click the filter accordingly.

Method 2: Get the Anime Style Filter via Explore on Snapchat

If you don’t want to click any unknown links, you can explore the anime filter by searching on Snapchat.

Step 1: Make sure your Snapchat is up-to-date. If not, update it to the latest version.

Step 2: Open Snapchat on your mobile or tablet, whichever you are using. Now, turn the lens towards you or someone else as if you are clicking a picture.

Step 3: Now, click on the smiley face filter button, and tap on the Explore button to continue.

Step 4: You can now search for Anime Styles. There are several anime filters available, just make sure that the creator of the filter is Snapchat.

Step 5: Once you have the anime filter, you can record a video of yourself, or take photos. You may also use both back and front cameras to turn anyone into an anime character.

Pro tip: This filter works on already saved photos and videos as well. Try them on too. This filter will work only on your face, though. So, it won’t turn your entire body into an anime character.

Part 3: How Do I Get More Filters on Snapchat?

Since Snapchat keeps coming up with attractive filters, you may wonder how you can get more filters to keep using them. Well, there are a few tricks that you can try. We will explain these tricks in detail, so make sure to follow them correctly.

Trick 1: Turn on Snapchat Geofilters

Before you try using Snapchat geofilters, you will first have to permit Snapchat to access your location. Whether you are using iOS or Android, enable location, and you will start seeing geofilters and all the other filters that you have saved.

Don’t expect a plethora of filters to suddenly turn up. For example, when you apply a geofilter, you will see that it adds an illustration and the place name to your Snap. So, the more you explore and go out, the more filters you will start seeing.

Trick 2: Check Online Resources on Lens Studio and Lenslist

You can also explore two filter libraries, which are Lens Studio and Lenslist. These are repositories of AR content. These two libraries have many attractive filters. All you need to do is scan the Snapcode available in the filters and unlock them. Both of them will have duplicate filters as well, though. But dig a bit deeper, and you will have enough codes of filters to keep using them every day. You will find these codes in your profile once you add them.

Trick 3: Share Snapcodes for Snapchat

The last way to add Snapcode of filters is by scanning other people’s codes. Once you go to your profile, you will see your Snapcodes, which other people can scan. Just like that, you can scan other people’s code as well. Some codes will be available for 24 hours, while others for 48 hours. After that, you can scan the code again when you want to reuse them. To scan a code, just hold your camera over the code and allow the screen to register it.

Bonus: How to Add Anime Effect to Video with Filmora

As we shared, Snapchat will only morph your face into an anime character. But if you are not satisfied with that and want to turn a whole video into anime or cartoon, then one of the best ways to go about it is by getting Wondershare Filmora. Filmora is an easy-to-use yet powerful enough video editing tool loaded with stunning effects, such as cartoons, sketches, color sketches, and more. The process is very easy to follow, and to use Filmora, you don’t need to be a pro. Here are the steps that you can follow:

Step 1: Launch Wondershare Filmora to your Mac or Windows computer. If you haven’t downloaded it yet, click the Try It Free button below to start.

Step 2: Now, import media files and load the video that you want to convert into a cartoon or anime to the media library, and then add that video to the timeline.

Step 3: Go to the Effects option, and type sketch in the search effects bar, which will be on the top of the screen.

Step 4: Currently, Filmora provides sketch and color sketch effects. Try each one of them to see which one works the best. If you want to add the filter to the entire video, just drag and drop the filter to the video, and it’s done.

Step 5: Finally, click on the Export button after everything is done to save the edited video on your computer.

Note: If you want to add the sketch effect to the person only, you can use the Human Segmentation in AI Portrait. In this way, you can also try the Cartoon effect to see the result.

Check the video tutorial below to explore more usage of the AI Portrait add-on.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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