Mastering Social Media Growth with Key TikTok Tags

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TikTok is a popular social media platform that has more than 500 million active users. It is growing at a rapid pace. The platform can give your brand the visibility it needs. However, getting famous on TikTok is easier said than done. Since the competition is fierce, your content might get easily lost. But hashtags can prove to be useful in this case. By using the right hashtag, you can ensure that your post shows up in relevant searches. With better visibility of your post, you can get more followers and likes.

In this article, you will get to know the trending TikTok hashtags you can use to get more likes and views.

In this article

01 Why Do TikTok Trending Hashtags Matter?

02 What are the Most Viral TikTok Hashtags?

03 How to Use TikTok Trending Hashtags Effectively?

04 Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

Part 1: Why Do TikTok Trending Hashtags Matter?

Best TikTok hashtags are important to use on TikTok as it extends your reach. It helps the platform’s algorithm decide who is more interested in the content you are offering and will display it on their For You Page.

Also, viral TikTok hashtags can get the content discovered by people who don’t have an interest in a certain topic and might be searching for a particular tag or phrase. For instance, if you watch videos on dinosaurs, you can simply search ‘#dinosaurs’ and then enjoy a long list of content.

Users can follow a certain hashtag and wind up in the TikTok feed even if they are not following the account.

Another reason to use trending hashtags on TikTok is it is an effective method to build a community. You have to encourage others to use a particular branded hashtag or search and comment on other popular content, which has been labeled with a relevant hashtag for immersing yourself with the movers and shakers out there.

Here is a list of the 50 most popular TiktTok hashtags you can use.

Part 2: What are the Most Viral TikTok Hashtags?

Most Popular Hashtags

1. #TikTok
2. #fyp
3. #foryoupage
4. #viral
5. #funny
6. #music
7. #fashion
8. #follow
9. #memes
10. #TikTok4fun

Hashtags for Funny Content

1. #comedy
2. #blooper
3. #featureme
4. #trending
5. #prank

Hashtags for Food Content

1. #TikTokrecipe
2. #myrecipe
3. #newrecipe
4. #veganrecipe
5. #easyrecipe

Hashtags for Beauty Content

1. #beautyhacks
2. #unlockbeauty
3. #sleepingbeauty
4. #beautyblogger
5. #beautytips
6. #beauty challenge
7. #showyourbeauty
8. #beautytt
9. #homebeautyhacks
10. #beautychallenge

Hashtags for Dance Content

1. #danceinpublic
2. #dancecover
3. #dancechallenge
4. #dancekpop
5. #dancevideo
6. #dancelove
7. #dancetutorial
8. #dancemoves

Hashtags for Motivational Content

1. #myvoice
2. #talk
3. #inspirational
4. #decision
5. #life
6. #edutok
7. #livemorechallenge

Hashtags for Craft-Related Content

1. #crafty
2. #mycraft
3. #craftchallenge
4. #easycraft
5. #5_min_craft

Part 3: How to Use TikTok Trending Hashtags Effectively?

Using hashtags for TikTok can be a little tricky. So, here are some tips that will help in getting the optimum results.

Find Relevant Hashtags

When you browse content from your competitor, check out the hashtags they are using for their viral or popular posts. In case it seems like a hectic process, you can take the help of a hashtag generator tool for finding the right hashtags to use for your content.

Combine Popular Hashtags on TikTok with the Less Popular Ones

One of the primary benefits of using hashtags is that many people search for them. However, there is fierce competition when it comes to popular hashtags. So, you are more likely to get noticed in a narrower niche when you use less competitive and smaller hashtags.

Once you start becoming popular with smaller hashtags, you are likely to climb up the larger hashtag feed. This is the reason you should mix both types of hashtags.

Follow Trends and Use Current Hashtag

So, you are using a hashtag in December and ‘#merrychristmas’ is a popular hashtag to use. However, there is no point in using the same hashtag in February. Hashtag trends keep rising and falling but it is necessary to ensure that the hashtags you are using your content is current.

Go for Branded Hashtags

When you create your own branded hashtags, it will help your followers find you. In fact, you can reach out to more users with your branded hashtags on this social media platform in comparison to the other social media platforms.

As a matter of fact, if you want, you can come up with your own hashtag challenge. You can challenge your users to develop content and then tag them using your branded hashtag. These challenges work exceptionally well on TikTok as they can get users to inspire each other to develop content.

The More the Better

Using just one hashtag is not going to help. Every hashtag you use is going to expose you to a different set of audiences. So, use as many hashtags as possible.

TikTok places a limitation of 100 characters. This implies you have to keep the hashtags shorts and simple to fit as many as you can.

Some users tend to use the #hashtag in their comments when they run out of the character limit for the caption. These hashtags might work but they aren’t as effective as the ones you include in the caption. So, make sure that you are adding the important hashtags to the captions.

When you use your top TikTok hashtags strategically, you can make the most of the content.

Part 4: Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

At times, even the most popular TikTok hashtags don’t work. This might be due to the poor quality of the video. In that case, you can use a powerful video creator and editor to create your videos. One such effective video creator is Filmora. With this video editing tool, you can apply motion elements, transitions, filters, and a lot more.

Filmora makes sure that every frame in your video looks as good as reality. It provides fully-integrated 4K editing. The software can render your videos even when you are not working.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

You can transform horizontal videos to vertical by using the tool’s Auto-Reframe feature. It comes with many unique features that help in editing your video.

When you are done editing the video using Filmora, it gives you the option to preview it. In fact, you can preview the video in full quality. This ensures a smoother digital experience. Filmora offers fast import and export.

The video editing tool comes with the features you are looking for. It has everything you need to create videos you love watching.

You can download the tool’s free version to start editing your video.

Conclusion

Hashtags are powerful when it comes to reaching out to your audience. By using viral TikTok hashtags to go viral, you will be able to build a strong social media presence. Trending hashtags TikTok are just as crucial as hashtags for any other social media platform. In this post, you will find some relevant hashtags that you can use for your TikTok content. By using the right hashtags, you can boost your content’s engagement. You can also create your own hashtags using a hashtag-developing tool. But in case none of these works, you can try tweaking your video a little using Filmora. It might turn out your video was lacking the quality your audience was looking for.

Try It Free Try It Free

TikTok is a popular social media platform that has more than 500 million active users. It is growing at a rapid pace. The platform can give your brand the visibility it needs. However, getting famous on TikTok is easier said than done. Since the competition is fierce, your content might get easily lost. But hashtags can prove to be useful in this case. By using the right hashtag, you can ensure that your post shows up in relevant searches. With better visibility of your post, you can get more followers and likes.

In this article, you will get to know the trending TikTok hashtags you can use to get more likes and views.

In this article

01 Why Do TikTok Trending Hashtags Matter?

02 What are the Most Viral TikTok Hashtags?

03 How to Use TikTok Trending Hashtags Effectively?

04 Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

Part 1: Why Do TikTok Trending Hashtags Matter?

Best TikTok hashtags are important to use on TikTok as it extends your reach. It helps the platform’s algorithm decide who is more interested in the content you are offering and will display it on their For You Page.

Also, viral TikTok hashtags can get the content discovered by people who don’t have an interest in a certain topic and might be searching for a particular tag or phrase. For instance, if you watch videos on dinosaurs, you can simply search ‘#dinosaurs’ and then enjoy a long list of content.

Users can follow a certain hashtag and wind up in the TikTok feed even if they are not following the account.

Another reason to use trending hashtags on TikTok is it is an effective method to build a community. You have to encourage others to use a particular branded hashtag or search and comment on other popular content, which has been labeled with a relevant hashtag for immersing yourself with the movers and shakers out there.

Here is a list of the 50 most popular TiktTok hashtags you can use.

Part 2: What are the Most Viral TikTok Hashtags?

Most Popular Hashtags

1. #TikTok
2. #fyp
3. #foryoupage
4. #viral
5. #funny
6. #music
7. #fashion
8. #follow
9. #memes
10. #TikTok4fun

Hashtags for Funny Content

1. #comedy
2. #blooper
3. #featureme
4. #trending
5. #prank

Hashtags for Food Content

1. #TikTokrecipe
2. #myrecipe
3. #newrecipe
4. #veganrecipe
5. #easyrecipe

Hashtags for Beauty Content

1. #beautyhacks
2. #unlockbeauty
3. #sleepingbeauty
4. #beautyblogger
5. #beautytips
6. #beauty challenge
7. #showyourbeauty
8. #beautytt
9. #homebeautyhacks
10. #beautychallenge

Hashtags for Dance Content

1. #danceinpublic
2. #dancecover
3. #dancechallenge
4. #dancekpop
5. #dancevideo
6. #dancelove
7. #dancetutorial
8. #dancemoves

Hashtags for Motivational Content

1. #myvoice
2. #talk
3. #inspirational
4. #decision
5. #life
6. #edutok
7. #livemorechallenge

Hashtags for Craft-Related Content

1. #crafty
2. #mycraft
3. #craftchallenge
4. #easycraft
5. #5_min_craft

Part 3: How to Use TikTok Trending Hashtags Effectively?

Using hashtags for TikTok can be a little tricky. So, here are some tips that will help in getting the optimum results.

Find Relevant Hashtags

When you browse content from your competitor, check out the hashtags they are using for their viral or popular posts. In case it seems like a hectic process, you can take the help of a hashtag generator tool for finding the right hashtags to use for your content.

Combine Popular Hashtags on TikTok with the Less Popular Ones

One of the primary benefits of using hashtags is that many people search for them. However, there is fierce competition when it comes to popular hashtags. So, you are more likely to get noticed in a narrower niche when you use less competitive and smaller hashtags.

Once you start becoming popular with smaller hashtags, you are likely to climb up the larger hashtag feed. This is the reason you should mix both types of hashtags.

Follow Trends and Use Current Hashtag

So, you are using a hashtag in December and ‘#merrychristmas’ is a popular hashtag to use. However, there is no point in using the same hashtag in February. Hashtag trends keep rising and falling but it is necessary to ensure that the hashtags you are using your content is current.

Go for Branded Hashtags

When you create your own branded hashtags, it will help your followers find you. In fact, you can reach out to more users with your branded hashtags on this social media platform in comparison to the other social media platforms.

As a matter of fact, if you want, you can come up with your own hashtag challenge. You can challenge your users to develop content and then tag them using your branded hashtag. These challenges work exceptionally well on TikTok as they can get users to inspire each other to develop content.

The More the Better

Using just one hashtag is not going to help. Every hashtag you use is going to expose you to a different set of audiences. So, use as many hashtags as possible.

TikTok places a limitation of 100 characters. This implies you have to keep the hashtags shorts and simple to fit as many as you can.

Some users tend to use the #hashtag in their comments when they run out of the character limit for the caption. These hashtags might work but they aren’t as effective as the ones you include in the caption. So, make sure that you are adding the important hashtags to the captions.

When you use your top TikTok hashtags strategically, you can make the most of the content.

Part 4: Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

At times, even the most popular TikTok hashtags don’t work. This might be due to the poor quality of the video. In that case, you can use a powerful video creator and editor to create your videos. One such effective video creator is Filmora. With this video editing tool, you can apply motion elements, transitions, filters, and a lot more.

Filmora makes sure that every frame in your video looks as good as reality. It provides fully-integrated 4K editing. The software can render your videos even when you are not working.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

You can transform horizontal videos to vertical by using the tool’s Auto-Reframe feature. It comes with many unique features that help in editing your video.

When you are done editing the video using Filmora, it gives you the option to preview it. In fact, you can preview the video in full quality. This ensures a smoother digital experience. Filmora offers fast import and export.

The video editing tool comes with the features you are looking for. It has everything you need to create videos you love watching.

You can download the tool’s free version to start editing your video.

Conclusion

Hashtags are powerful when it comes to reaching out to your audience. By using viral TikTok hashtags to go viral, you will be able to build a strong social media presence. Trending hashtags TikTok are just as crucial as hashtags for any other social media platform. In this post, you will find some relevant hashtags that you can use for your TikTok content. By using the right hashtags, you can boost your content’s engagement. You can also create your own hashtags using a hashtag-developing tool. But in case none of these works, you can try tweaking your video a little using Filmora. It might turn out your video was lacking the quality your audience was looking for.

Try It Free Try It Free

TikTok is a popular social media platform that has more than 500 million active users. It is growing at a rapid pace. The platform can give your brand the visibility it needs. However, getting famous on TikTok is easier said than done. Since the competition is fierce, your content might get easily lost. But hashtags can prove to be useful in this case. By using the right hashtag, you can ensure that your post shows up in relevant searches. With better visibility of your post, you can get more followers and likes.

In this article, you will get to know the trending TikTok hashtags you can use to get more likes and views.

In this article

01 Why Do TikTok Trending Hashtags Matter?

02 What are the Most Viral TikTok Hashtags?

03 How to Use TikTok Trending Hashtags Effectively?

04 Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

Part 1: Why Do TikTok Trending Hashtags Matter?

Best TikTok hashtags are important to use on TikTok as it extends your reach. It helps the platform’s algorithm decide who is more interested in the content you are offering and will display it on their For You Page.

Also, viral TikTok hashtags can get the content discovered by people who don’t have an interest in a certain topic and might be searching for a particular tag or phrase. For instance, if you watch videos on dinosaurs, you can simply search ‘#dinosaurs’ and then enjoy a long list of content.

Users can follow a certain hashtag and wind up in the TikTok feed even if they are not following the account.

Another reason to use trending hashtags on TikTok is it is an effective method to build a community. You have to encourage others to use a particular branded hashtag or search and comment on other popular content, which has been labeled with a relevant hashtag for immersing yourself with the movers and shakers out there.

Here is a list of the 50 most popular TiktTok hashtags you can use.

Part 2: What are the Most Viral TikTok Hashtags?

Most Popular Hashtags

1. #TikTok
2. #fyp
3. #foryoupage
4. #viral
5. #funny
6. #music
7. #fashion
8. #follow
9. #memes
10. #TikTok4fun

Hashtags for Funny Content

1. #comedy
2. #blooper
3. #featureme
4. #trending
5. #prank

Hashtags for Food Content

1. #TikTokrecipe
2. #myrecipe
3. #newrecipe
4. #veganrecipe
5. #easyrecipe

Hashtags for Beauty Content

1. #beautyhacks
2. #unlockbeauty
3. #sleepingbeauty
4. #beautyblogger
5. #beautytips
6. #beauty challenge
7. #showyourbeauty
8. #beautytt
9. #homebeautyhacks
10. #beautychallenge

Hashtags for Dance Content

1. #danceinpublic
2. #dancecover
3. #dancechallenge
4. #dancekpop
5. #dancevideo
6. #dancelove
7. #dancetutorial
8. #dancemoves

Hashtags for Motivational Content

1. #myvoice
2. #talk
3. #inspirational
4. #decision
5. #life
6. #edutok
7. #livemorechallenge

Hashtags for Craft-Related Content

1. #crafty
2. #mycraft
3. #craftchallenge
4. #easycraft
5. #5_min_craft

Part 3: How to Use TikTok Trending Hashtags Effectively?

Using hashtags for TikTok can be a little tricky. So, here are some tips that will help in getting the optimum results.

Find Relevant Hashtags

When you browse content from your competitor, check out the hashtags they are using for their viral or popular posts. In case it seems like a hectic process, you can take the help of a hashtag generator tool for finding the right hashtags to use for your content.

Combine Popular Hashtags on TikTok with the Less Popular Ones

One of the primary benefits of using hashtags is that many people search for them. However, there is fierce competition when it comes to popular hashtags. So, you are more likely to get noticed in a narrower niche when you use less competitive and smaller hashtags.

Once you start becoming popular with smaller hashtags, you are likely to climb up the larger hashtag feed. This is the reason you should mix both types of hashtags.

Follow Trends and Use Current Hashtag

So, you are using a hashtag in December and ‘#merrychristmas’ is a popular hashtag to use. However, there is no point in using the same hashtag in February. Hashtag trends keep rising and falling but it is necessary to ensure that the hashtags you are using your content is current.

Go for Branded Hashtags

When you create your own branded hashtags, it will help your followers find you. In fact, you can reach out to more users with your branded hashtags on this social media platform in comparison to the other social media platforms.

As a matter of fact, if you want, you can come up with your own hashtag challenge. You can challenge your users to develop content and then tag them using your branded hashtag. These challenges work exceptionally well on TikTok as they can get users to inspire each other to develop content.

The More the Better

Using just one hashtag is not going to help. Every hashtag you use is going to expose you to a different set of audiences. So, use as many hashtags as possible.

TikTok places a limitation of 100 characters. This implies you have to keep the hashtags shorts and simple to fit as many as you can.

Some users tend to use the #hashtag in their comments when they run out of the character limit for the caption. These hashtags might work but they aren’t as effective as the ones you include in the caption. So, make sure that you are adding the important hashtags to the captions.

When you use your top TikTok hashtags strategically, you can make the most of the content.

Part 4: Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

At times, even the most popular TikTok hashtags don’t work. This might be due to the poor quality of the video. In that case, you can use a powerful video creator and editor to create your videos. One such effective video creator is Filmora. With this video editing tool, you can apply motion elements, transitions, filters, and a lot more.

Filmora makes sure that every frame in your video looks as good as reality. It provides fully-integrated 4K editing. The software can render your videos even when you are not working.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

You can transform horizontal videos to vertical by using the tool’s Auto-Reframe feature. It comes with many unique features that help in editing your video.

When you are done editing the video using Filmora, it gives you the option to preview it. In fact, you can preview the video in full quality. This ensures a smoother digital experience. Filmora offers fast import and export.

The video editing tool comes with the features you are looking for. It has everything you need to create videos you love watching.

You can download the tool’s free version to start editing your video.

Conclusion

Hashtags are powerful when it comes to reaching out to your audience. By using viral TikTok hashtags to go viral, you will be able to build a strong social media presence. Trending hashtags TikTok are just as crucial as hashtags for any other social media platform. In this post, you will find some relevant hashtags that you can use for your TikTok content. By using the right hashtags, you can boost your content’s engagement. You can also create your own hashtags using a hashtag-developing tool. But in case none of these works, you can try tweaking your video a little using Filmora. It might turn out your video was lacking the quality your audience was looking for.

Try It Free Try It Free

TikTok is a popular social media platform that has more than 500 million active users. It is growing at a rapid pace. The platform can give your brand the visibility it needs. However, getting famous on TikTok is easier said than done. Since the competition is fierce, your content might get easily lost. But hashtags can prove to be useful in this case. By using the right hashtag, you can ensure that your post shows up in relevant searches. With better visibility of your post, you can get more followers and likes.

In this article, you will get to know the trending TikTok hashtags you can use to get more likes and views.

In this article

01 Why Do TikTok Trending Hashtags Matter?

02 What are the Most Viral TikTok Hashtags?

03 How to Use TikTok Trending Hashtags Effectively?

04 Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

Part 1: Why Do TikTok Trending Hashtags Matter?

Best TikTok hashtags are important to use on TikTok as it extends your reach. It helps the platform’s algorithm decide who is more interested in the content you are offering and will display it on their For You Page.

Also, viral TikTok hashtags can get the content discovered by people who don’t have an interest in a certain topic and might be searching for a particular tag or phrase. For instance, if you watch videos on dinosaurs, you can simply search ‘#dinosaurs’ and then enjoy a long list of content.

Users can follow a certain hashtag and wind up in the TikTok feed even if they are not following the account.

Another reason to use trending hashtags on TikTok is it is an effective method to build a community. You have to encourage others to use a particular branded hashtag or search and comment on other popular content, which has been labeled with a relevant hashtag for immersing yourself with the movers and shakers out there.

Here is a list of the 50 most popular TiktTok hashtags you can use.

Part 2: What are the Most Viral TikTok Hashtags?

Most Popular Hashtags

1. #TikTok
2. #fyp
3. #foryoupage
4. #viral
5. #funny
6. #music
7. #fashion
8. #follow
9. #memes
10. #TikTok4fun

Hashtags for Funny Content

1. #comedy
2. #blooper
3. #featureme
4. #trending
5. #prank

Hashtags for Food Content

1. #TikTokrecipe
2. #myrecipe
3. #newrecipe
4. #veganrecipe
5. #easyrecipe

Hashtags for Beauty Content

1. #beautyhacks
2. #unlockbeauty
3. #sleepingbeauty
4. #beautyblogger
5. #beautytips
6. #beauty challenge
7. #showyourbeauty
8. #beautytt
9. #homebeautyhacks
10. #beautychallenge

Hashtags for Dance Content

1. #danceinpublic
2. #dancecover
3. #dancechallenge
4. #dancekpop
5. #dancevideo
6. #dancelove
7. #dancetutorial
8. #dancemoves

Hashtags for Motivational Content

1. #myvoice
2. #talk
3. #inspirational
4. #decision
5. #life
6. #edutok
7. #livemorechallenge

Hashtags for Craft-Related Content

1. #crafty
2. #mycraft
3. #craftchallenge
4. #easycraft
5. #5_min_craft

Part 3: How to Use TikTok Trending Hashtags Effectively?

Using hashtags for TikTok can be a little tricky. So, here are some tips that will help in getting the optimum results.

Find Relevant Hashtags

When you browse content from your competitor, check out the hashtags they are using for their viral or popular posts. In case it seems like a hectic process, you can take the help of a hashtag generator tool for finding the right hashtags to use for your content.

Combine Popular Hashtags on TikTok with the Less Popular Ones

One of the primary benefits of using hashtags is that many people search for them. However, there is fierce competition when it comes to popular hashtags. So, you are more likely to get noticed in a narrower niche when you use less competitive and smaller hashtags.

Once you start becoming popular with smaller hashtags, you are likely to climb up the larger hashtag feed. This is the reason you should mix both types of hashtags.

Follow Trends and Use Current Hashtag

So, you are using a hashtag in December and ‘#merrychristmas’ is a popular hashtag to use. However, there is no point in using the same hashtag in February. Hashtag trends keep rising and falling but it is necessary to ensure that the hashtags you are using your content is current.

Go for Branded Hashtags

When you create your own branded hashtags, it will help your followers find you. In fact, you can reach out to more users with your branded hashtags on this social media platform in comparison to the other social media platforms.

As a matter of fact, if you want, you can come up with your own hashtag challenge. You can challenge your users to develop content and then tag them using your branded hashtag. These challenges work exceptionally well on TikTok as they can get users to inspire each other to develop content.

The More the Better

Using just one hashtag is not going to help. Every hashtag you use is going to expose you to a different set of audiences. So, use as many hashtags as possible.

TikTok places a limitation of 100 characters. This implies you have to keep the hashtags shorts and simple to fit as many as you can.

Some users tend to use the #hashtag in their comments when they run out of the character limit for the caption. These hashtags might work but they aren’t as effective as the ones you include in the caption. So, make sure that you are adding the important hashtags to the captions.

When you use your top TikTok hashtags strategically, you can make the most of the content.

Part 4: Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

At times, even the most popular TikTok hashtags don’t work. This might be due to the poor quality of the video. In that case, you can use a powerful video creator and editor to create your videos. One such effective video creator is Filmora. With this video editing tool, you can apply motion elements, transitions, filters, and a lot more.

Filmora makes sure that every frame in your video looks as good as reality. It provides fully-integrated 4K editing. The software can render your videos even when you are not working.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

You can transform horizontal videos to vertical by using the tool’s Auto-Reframe feature. It comes with many unique features that help in editing your video.

When you are done editing the video using Filmora, it gives you the option to preview it. In fact, you can preview the video in full quality. This ensures a smoother digital experience. Filmora offers fast import and export.

The video editing tool comes with the features you are looking for. It has everything you need to create videos you love watching.

You can download the tool’s free version to start editing your video.

Conclusion

Hashtags are powerful when it comes to reaching out to your audience. By using viral TikTok hashtags to go viral, you will be able to build a strong social media presence. Trending hashtags TikTok are just as crucial as hashtags for any other social media platform. In this post, you will find some relevant hashtags that you can use for your TikTok content. By using the right hashtags, you can boost your content’s engagement. You can also create your own hashtags using a hashtag-developing tool. But in case none of these works, you can try tweaking your video a little using Filmora. It might turn out your video was lacking the quality your audience was looking for.

Discovering the Essentials of Exceptional TikTok Campaigns

The young audiences commonly use TikTok, with over 60% of its users aged between 10 and 29 years. The users range from influencers, individuals who use it for entertainment, and brands to gain authority and awareness. In 2020, most people spent their days at home, making its popularity explode. Conclusively, the marketing opportunities increased.

Individuals and brands can promote their businesses using the TikTok campaign. The high engagement of the young audience, as mentioned earlier, makes the app outstanding. 90% of the young audience accesses the app several times a day. The high accessibility guarantees broad reach. The breakthrough within the app is very high as compared to other apps. It ensures all videos have easy engagement. Despite you having a small circle, your videos can still go viral. The app’s design with TikTok campaigns helps businesses grow since you can easily access influencers and users within a limited physical location.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

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