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"[New] 2024 Approved Maximizing TikTok Influence A Guide to Effective Advertising and Top Examples"
Maximizing TikTok Influence: A Guide to Effective Advertising and Top Examples
Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.
TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.
In this article
01 Why does TikTok Advertising Matter?
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
Unleash the Power of Words on TikTok Videos
The TikTok app is a fantastic tool for creating and editing videos. Whenever it comes to applying final touches to videos (and many would say: rightly so!), without depending on any other third-party editing program, you may add many sorts of animations, appealing sounds, voiceover, slow-mo motion effects, fast motion effects, and a variety of other effects.
Even if you’ve just joined TikTok, you’d be well familiar with the fact that you can now add text to your TikTok videos any way that you want. You don’t need to have special skills or superhuman abilities to get it done. All you need is a “know-how” on how toadd text to TikTok videos in a matter of moments. Continue reading to learn more about this!
In this article
01 How to Add Text to a TikTok in the TikTok Editor?
02 How to Edit and Customize Text on TikTok?
03 How to Add Background Color to Text on TikTok?
04 How to Add Text to Video in Filmora?
Part 1: How to Add Text to a TikTok in the TikTok Editor?
The TikTok text editor is straightforward to use. Your participation and overall account reach will skyrocket when you start adding text to your TikTok videos. And this is not just a “made-up” fact from us or from someone we know. According to an estimate, 80% of US consumers love watching videos containing textual captions. What it does is that it increases the customer engagement, viewership, and comprehending of the video much more accessible.
Now that you know a little background information on why adding to your TikTok videos is essential in the modern age, it’s finally time to start mastering the art. Don’t worry, though. It’s no rocket science. All you need is to follow this step-by-step procedure down below on how to add captions on TikTok to your videos. Starting with:
Step 1: Make a new TikTok by pressing the “+” box at the bottom of your stream to begin adding text. Create a new video, edit an existing one, or upload a video from your photo library.
Step 2: Collectively, Edit and Cut your clip. Click Next after you’re satisfied.
Step 3: Tap the Text icon (Aa) at the bottom of the display when TikTok has taken you to the video editing menu.
Step 4: Type your text in the box, and then use the options available to modify the text. Select your preferred Font and Color that you would like to use. Tap Done in the top-right corner of the display, taking into account that you can only adjust the text location and time after this stage.
Step 5: Then, choose Next, write a title and any other required information, and afterward tap on Post to finish the TikTok video production.
Part 2: How to Edit and Customize Text on TikTok?
While you can add text to your TikTok videos, that’s not the only thing you can do with adding text. TikTok offers you the chance to further customize the video by making modifications to the added text. Here are three ways in which you can further customize your TikTok video:
1. How to Put Text on TikTok and Make It Disappear?
TikTok allows you to control when your text that appears onscreen. The single condition is that it must be visible for at least one full second. All you have to do now is follow these steps to determine the length of your content.
Step 1: Tap on the Text you want to edit.
Step 2: You’ll need to pick Set duration to change the time of the text on your video. This will take you to a panel where you can control when the text displays and, if necessary, when it fades away. Drag the timing bar so that it fits perfectly to choose a start and finish time.
Step 3: Drag the red box around the bottom of the timeline to choose when the text should appear.
Step 4: Tap the Checkmark in the bottom right-hand corner once you’re done.
2. How to Change TikTok Text, Font, and Size?
Customization of your textual videos on TikTok isn’t restricted to adding and disappearing the text or adding multiple lines of text. You also change the text font and size of your captions by using these steps:
Step 1: By tapping the A on the left side of the display, you can Highlight the text.
Step 2: You can alter the Fonts by picking an alternative from the multi-colored circles at the bottom of the display.
Step 3: TikTok further allows you to alter the color by choosing an alternative from the Color options provided on the top-left side of the text menu.
3. How to Add Multiple Lines of Text to Your TikTok?
One line of text isn’t always sufficient. You can add your first in-video caption by completing the procedures outlined above. Then follow these steps to learn how to use the TikTok editor to add various texts to your clips.
Step 1: Tap the Text button once again once you’ve added your first line of text to your video.
Step 2: Type the new caption line.
Step 3: Choose a Font and a Color. Don’t forget to tap Done.
Part 3: How to Add Background Color to Text on TikTok?
Right when you thought the video editing with textual effects was limited to this point, TikTok decided to surprise you further. You might have seen your Instagram fellow members use a dark background behind their text in several stories, videos, posts, haven’t you? We assumed so.
But did you know you can use a similar effect to post or share videos on TikTok too? Even if you didn’t, it’s not a problem. Because in this part, we will tell you how you can use the help of Instagram and add background color to text on TikTok.
Step 1: You access the Story recording view by clicking the + icon on the interface. Then you either record live video or use video from the gallery collection.
Step 2: Select the letter Aa in the video interface to enter the text you wish to appear in the video. You may change the font and size of the text displayed below.
Step 3: Choose a black backdrop for the text by clicking on the letter A with two asterisks above. Then press the Next button. There are two tiles for applying text effects to the letter A symbol.
Step 4: As a result, we produced a text effect vide a dark backdrop. To save videos to your device’s album, click the Download symbol.
Step 5: To capture video, Launch the TikTok application and tap the + icon. To access the gallery on the smartphone and pick the video to download from Instagram, click Upload squares in the touch interface.
Step 6: Lastly, you can add extra elements to the video, such as filters and stickers, before uploading it to your TikTok account.
Part 4: How to Add Text to Video in Filmora?
One of the finest methods to tidy up your videos is to add text. Applying text to video allows viewers to see the film in a loud setting while still getting the information they need, which would be ideal for individuals watching the muted Autoplay videos on Facebook’s News Feed.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Although adding text to video would need video editing software, you can use a powerful yet easy to use editor such as Filmora. With this video editor’s various cutting-edge editing tools, adding and customizing texts in TikTok videos becomes a breeze. In this tutorial, we’ll walk you through how to use Filmora to add text overlay to video.
Step 1: To go to the main screen of Filmora, select New Project. When entering the Project Settings box, we recommend modifying options such as aspect ratio and frame rates.
Step 2: To modify your video clips, drag & drop them from the Media Library to the Timeline panel.
Step 3: To access the Text & Title settings, go to the Titles tab. Filmora includes over 200 text effects that span various genres, including lifestyle, media, seasonal, opener, bottom third, and end credits. In the Preview window, double-click the Titles setting to see the outcome.
Step 4: To alter the length of the text effect, first pick Text in the Timeline and then select the Duration symbol.
Step 5: Double-click the Title frame in the Timeline to bring up a window where you may conduct some simple title editing. You may type the text for your text overlay here and alter the text’s font, color, and size.
Conclusion
We are hopeful that you now know precisely How to Add Text to TikTok video. TikTok videos that are short and energetic might capture a wider audience. Additionally, adding adaptive text to your videos is another option for adding some diversity to your material.
Nevertheless, based on why you’re using TikTok, there are various methods to express yourself. And if TikTok isn’t cutting it for you, there are plenty of other options to consider.
02 How to Edit and Customize Text on TikTok?
03 How to Add Background Color to Text on TikTok?
04 How to Add Text to Video in Filmora?
Part 1: How to Add Text to a TikTok in the TikTok Editor?
The TikTok text editor is straightforward to use. Your participation and overall account reach will skyrocket when you start adding text to your TikTok videos. And this is not just a “made-up” fact from us or from someone we know. According to an estimate, 80% of US consumers love watching videos containing textual captions. What it does is that it increases the customer engagement, viewership, and comprehending of the video much more accessible.
Now that you know a little background information on why adding to your TikTok videos is essential in the modern age, it’s finally time to start mastering the art. Don’t worry, though. It’s no rocket science. All you need is to follow this step-by-step procedure down below on how to add captions on TikTok to your videos. Starting with:
Step 1: Make a new TikTok by pressing the “+” box at the bottom of your stream to begin adding text. Create a new video, edit an existing one, or upload a video from your photo library.
Step 2: Collectively, Edit and Cut your clip. Click Next after you’re satisfied.
Step 3: Tap the Text icon (Aa) at the bottom of the display when TikTok has taken you to the video editing menu.
Step 4: Type your text in the box, and then use the options available to modify the text. Select your preferred Font and Color that you would like to use. Tap Done in the top-right corner of the display, taking into account that you can only adjust the text location and time after this stage.
Step 5: Then, choose Next, write a title and any other required information, and afterward tap on Post to finish the TikTok video production.
Part 2: How to Edit and Customize Text on TikTok?
While you can add text to your TikTok videos, that’s not the only thing you can do with adding text. TikTok offers you the chance to further customize the video by making modifications to the added text. Here are three ways in which you can further customize your TikTok video:
1. How to Put Text on TikTok and Make It Disappear?
TikTok allows you to control when your text that appears onscreen. The single condition is that it must be visible for at least one full second. All you have to do now is follow these steps to determine the length of your content.
Step 1: Tap on the Text you want to edit.
Step 2: You’ll need to pick Set duration to change the time of the text on your video. This will take you to a panel where you can control when the text displays and, if necessary, when it fades away. Drag the timing bar so that it fits perfectly to choose a start and finish time.
Step 3: Drag the red box around the bottom of the timeline to choose when the text should appear.
Step 4: Tap the Checkmark in the bottom right-hand corner once you’re done.
2. How to Change TikTok Text, Font, and Size?
Customization of your textual videos on TikTok isn’t restricted to adding and disappearing the text or adding multiple lines of text. You also change the text font and size of your captions by using these steps:
Step 1: By tapping the A on the left side of the display, you can Highlight the text.
Step 2: You can alter the Fonts by picking an alternative from the multi-colored circles at the bottom of the display.
Step 3: TikTok further allows you to alter the color by choosing an alternative from the Color options provided on the top-left side of the text menu.
3. How to Add Multiple Lines of Text to Your TikTok?
One line of text isn’t always sufficient. You can add your first in-video caption by completing the procedures outlined above. Then follow these steps to learn how to use the TikTok editor to add various texts to your clips.
Step 1: Tap the Text button once again once you’ve added your first line of text to your video.
Step 2: Type the new caption line.
Step 3: Choose a Font and a Color. Don’t forget to tap Done.
Part 3: How to Add Background Color to Text on TikTok?
Right when you thought the video editing with textual effects was limited to this point, TikTok decided to surprise you further. You might have seen your Instagram fellow members use a dark background behind their text in several stories, videos, posts, haven’t you? We assumed so.
But did you know you can use a similar effect to post or share videos on TikTok too? Even if you didn’t, it’s not a problem. Because in this part, we will tell you how you can use the help of Instagram and add background color to text on TikTok.
Step 1: You access the Story recording view by clicking the + icon on the interface. Then you either record live video or use video from the gallery collection.
Step 2: Select the letter Aa in the video interface to enter the text you wish to appear in the video. You may change the font and size of the text displayed below.
Step 3: Choose a black backdrop for the text by clicking on the letter A with two asterisks above. Then press the Next button. There are two tiles for applying text effects to the letter A symbol.
Step 4: As a result, we produced a text effect vide a dark backdrop. To save videos to your device’s album, click the Download symbol.
Step 5: To capture video, Launch the TikTok application and tap the + icon. To access the gallery on the smartphone and pick the video to download from Instagram, click Upload squares in the touch interface.
Step 6: Lastly, you can add extra elements to the video, such as filters and stickers, before uploading it to your TikTok account.
Part 4: How to Add Text to Video in Filmora?
One of the finest methods to tidy up your videos is to add text. Applying text to video allows viewers to see the film in a loud setting while still getting the information they need, which would be ideal for individuals watching the muted Autoplay videos on Facebook’s News Feed.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Although adding text to video would need video editing software, you can use a powerful yet easy to use editor such as Filmora. With this video editor’s various cutting-edge editing tools, adding and customizing texts in TikTok videos becomes a breeze. In this tutorial, we’ll walk you through how to use Filmora to add text overlay to video.
Step 1: To go to the main screen of Filmora, select New Project. When entering the Project Settings box, we recommend modifying options such as aspect ratio and frame rates.
Step 2: To modify your video clips, drag & drop them from the Media Library to the Timeline panel.
Step 3: To access the Text & Title settings, go to the Titles tab. Filmora includes over 200 text effects that span various genres, including lifestyle, media, seasonal, opener, bottom third, and end credits. In the Preview window, double-click the Titles setting to see the outcome.
Step 4: To alter the length of the text effect, first pick Text in the Timeline and then select the Duration symbol.
Step 5: Double-click the Title frame in the Timeline to bring up a window where you may conduct some simple title editing. You may type the text for your text overlay here and alter the text’s font, color, and size.
Conclusion
We are hopeful that you now know precisely How to Add Text to TikTok video. TikTok videos that are short and energetic might capture a wider audience. Additionally, adding adaptive text to your videos is another option for adding some diversity to your material.
Nevertheless, based on why you’re using TikTok, there are various methods to express yourself. And if TikTok isn’t cutting it for you, there are plenty of other options to consider.
02 How to Edit and Customize Text on TikTok?
03 How to Add Background Color to Text on TikTok?
04 How to Add Text to Video in Filmora?
Part 1: How to Add Text to a TikTok in the TikTok Editor?
The TikTok text editor is straightforward to use. Your participation and overall account reach will skyrocket when you start adding text to your TikTok videos. And this is not just a “made-up” fact from us or from someone we know. According to an estimate, 80% of US consumers love watching videos containing textual captions. What it does is that it increases the customer engagement, viewership, and comprehending of the video much more accessible.
Now that you know a little background information on why adding to your TikTok videos is essential in the modern age, it’s finally time to start mastering the art. Don’t worry, though. It’s no rocket science. All you need is to follow this step-by-step procedure down below on how to add captions on TikTok to your videos. Starting with:
Step 1: Make a new TikTok by pressing the “+” box at the bottom of your stream to begin adding text. Create a new video, edit an existing one, or upload a video from your photo library.
Step 2: Collectively, Edit and Cut your clip. Click Next after you’re satisfied.
Step 3: Tap the Text icon (Aa) at the bottom of the display when TikTok has taken you to the video editing menu.
Step 4: Type your text in the box, and then use the options available to modify the text. Select your preferred Font and Color that you would like to use. Tap Done in the top-right corner of the display, taking into account that you can only adjust the text location and time after this stage.
Step 5: Then, choose Next, write a title and any other required information, and afterward tap on Post to finish the TikTok video production.
Part 2: How to Edit and Customize Text on TikTok?
While you can add text to your TikTok videos, that’s not the only thing you can do with adding text. TikTok offers you the chance to further customize the video by making modifications to the added text. Here are three ways in which you can further customize your TikTok video:
1. How to Put Text on TikTok and Make It Disappear?
TikTok allows you to control when your text that appears onscreen. The single condition is that it must be visible for at least one full second. All you have to do now is follow these steps to determine the length of your content.
Step 1: Tap on the Text you want to edit.
Step 2: You’ll need to pick Set duration to change the time of the text on your video. This will take you to a panel where you can control when the text displays and, if necessary, when it fades away. Drag the timing bar so that it fits perfectly to choose a start and finish time.
Step 3: Drag the red box around the bottom of the timeline to choose when the text should appear.
Step 4: Tap the Checkmark in the bottom right-hand corner once you’re done.
2. How to Change TikTok Text, Font, and Size?
Customization of your textual videos on TikTok isn’t restricted to adding and disappearing the text or adding multiple lines of text. You also change the text font and size of your captions by using these steps:
Step 1: By tapping the A on the left side of the display, you can Highlight the text.
Step 2: You can alter the Fonts by picking an alternative from the multi-colored circles at the bottom of the display.
Step 3: TikTok further allows you to alter the color by choosing an alternative from the Color options provided on the top-left side of the text menu.
3. How to Add Multiple Lines of Text to Your TikTok?
One line of text isn’t always sufficient. You can add your first in-video caption by completing the procedures outlined above. Then follow these steps to learn how to use the TikTok editor to add various texts to your clips.
Step 1: Tap the Text button once again once you’ve added your first line of text to your video.
Step 2: Type the new caption line.
Step 3: Choose a Font and a Color. Don’t forget to tap Done.
Part 3: How to Add Background Color to Text on TikTok?
Right when you thought the video editing with textual effects was limited to this point, TikTok decided to surprise you further. You might have seen your Instagram fellow members use a dark background behind their text in several stories, videos, posts, haven’t you? We assumed so.
But did you know you can use a similar effect to post or share videos on TikTok too? Even if you didn’t, it’s not a problem. Because in this part, we will tell you how you can use the help of Instagram and add background color to text on TikTok.
Step 1: You access the Story recording view by clicking the + icon on the interface. Then you either record live video or use video from the gallery collection.
Step 2: Select the letter Aa in the video interface to enter the text you wish to appear in the video. You may change the font and size of the text displayed below.
Step 3: Choose a black backdrop for the text by clicking on the letter A with two asterisks above. Then press the Next button. There are two tiles for applying text effects to the letter A symbol.
Step 4: As a result, we produced a text effect vide a dark backdrop. To save videos to your device’s album, click the Download symbol.
Step 5: To capture video, Launch the TikTok application and tap the + icon. To access the gallery on the smartphone and pick the video to download from Instagram, click Upload squares in the touch interface.
Step 6: Lastly, you can add extra elements to the video, such as filters and stickers, before uploading it to your TikTok account.
Part 4: How to Add Text to Video in Filmora?
One of the finest methods to tidy up your videos is to add text. Applying text to video allows viewers to see the film in a loud setting while still getting the information they need, which would be ideal for individuals watching the muted Autoplay videos on Facebook’s News Feed.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Although adding text to video would need video editing software, you can use a powerful yet easy to use editor such as Filmora. With this video editor’s various cutting-edge editing tools, adding and customizing texts in TikTok videos becomes a breeze. In this tutorial, we’ll walk you through how to use Filmora to add text overlay to video.
Step 1: To go to the main screen of Filmora, select New Project. When entering the Project Settings box, we recommend modifying options such as aspect ratio and frame rates.
Step 2: To modify your video clips, drag & drop them from the Media Library to the Timeline panel.
Step 3: To access the Text & Title settings, go to the Titles tab. Filmora includes over 200 text effects that span various genres, including lifestyle, media, seasonal, opener, bottom third, and end credits. In the Preview window, double-click the Titles setting to see the outcome.
Step 4: To alter the length of the text effect, first pick Text in the Timeline and then select the Duration symbol.
Step 5: Double-click the Title frame in the Timeline to bring up a window where you may conduct some simple title editing. You may type the text for your text overlay here and alter the text’s font, color, and size.
Conclusion
We are hopeful that you now know precisely How to Add Text to TikTok video. TikTok videos that are short and energetic might capture a wider audience. Additionally, adding adaptive text to your videos is another option for adding some diversity to your material.
Nevertheless, based on why you’re using TikTok, there are various methods to express yourself. And if TikTok isn’t cutting it for you, there are plenty of other options to consider.
02 How to Edit and Customize Text on TikTok?
03 How to Add Background Color to Text on TikTok?
04 How to Add Text to Video in Filmora?
Part 1: How to Add Text to a TikTok in the TikTok Editor?
The TikTok text editor is straightforward to use. Your participation and overall account reach will skyrocket when you start adding text to your TikTok videos. And this is not just a “made-up” fact from us or from someone we know. According to an estimate, 80% of US consumers love watching videos containing textual captions. What it does is that it increases the customer engagement, viewership, and comprehending of the video much more accessible.
Now that you know a little background information on why adding to your TikTok videos is essential in the modern age, it’s finally time to start mastering the art. Don’t worry, though. It’s no rocket science. All you need is to follow this step-by-step procedure down below on how to add captions on TikTok to your videos. Starting with:
Step 1: Make a new TikTok by pressing the “+” box at the bottom of your stream to begin adding text. Create a new video, edit an existing one, or upload a video from your photo library.
Step 2: Collectively, Edit and Cut your clip. Click Next after you’re satisfied.
Step 3: Tap the Text icon (Aa) at the bottom of the display when TikTok has taken you to the video editing menu.
Step 4: Type your text in the box, and then use the options available to modify the text. Select your preferred Font and Color that you would like to use. Tap Done in the top-right corner of the display, taking into account that you can only adjust the text location and time after this stage.
Step 5: Then, choose Next, write a title and any other required information, and afterward tap on Post to finish the TikTok video production.
Part 2: How to Edit and Customize Text on TikTok?
While you can add text to your TikTok videos, that’s not the only thing you can do with adding text. TikTok offers you the chance to further customize the video by making modifications to the added text. Here are three ways in which you can further customize your TikTok video:
1. How to Put Text on TikTok and Make It Disappear?
TikTok allows you to control when your text that appears onscreen. The single condition is that it must be visible for at least one full second. All you have to do now is follow these steps to determine the length of your content.
Step 1: Tap on the Text you want to edit.
Step 2: You’ll need to pick Set duration to change the time of the text on your video. This will take you to a panel where you can control when the text displays and, if necessary, when it fades away. Drag the timing bar so that it fits perfectly to choose a start and finish time.
Step 3: Drag the red box around the bottom of the timeline to choose when the text should appear.
Step 4: Tap the Checkmark in the bottom right-hand corner once you’re done.
2. How to Change TikTok Text, Font, and Size?
Customization of your textual videos on TikTok isn’t restricted to adding and disappearing the text or adding multiple lines of text. You also change the text font and size of your captions by using these steps:
Step 1: By tapping the A on the left side of the display, you can Highlight the text.
Step 2: You can alter the Fonts by picking an alternative from the multi-colored circles at the bottom of the display.
Step 3: TikTok further allows you to alter the color by choosing an alternative from the Color options provided on the top-left side of the text menu.
3. How to Add Multiple Lines of Text to Your TikTok?
One line of text isn’t always sufficient. You can add your first in-video caption by completing the procedures outlined above. Then follow these steps to learn how to use the TikTok editor to add various texts to your clips.
Step 1: Tap the Text button once again once you’ve added your first line of text to your video.
Step 2: Type the new caption line.
Step 3: Choose a Font and a Color. Don’t forget to tap Done.
Part 3: How to Add Background Color to Text on TikTok?
Right when you thought the video editing with textual effects was limited to this point, TikTok decided to surprise you further. You might have seen your Instagram fellow members use a dark background behind their text in several stories, videos, posts, haven’t you? We assumed so.
But did you know you can use a similar effect to post or share videos on TikTok too? Even if you didn’t, it’s not a problem. Because in this part, we will tell you how you can use the help of Instagram and add background color to text on TikTok.
Step 1: You access the Story recording view by clicking the + icon on the interface. Then you either record live video or use video from the gallery collection.
Step 2: Select the letter Aa in the video interface to enter the text you wish to appear in the video. You may change the font and size of the text displayed below.
Step 3: Choose a black backdrop for the text by clicking on the letter A with two asterisks above. Then press the Next button. There are two tiles for applying text effects to the letter A symbol.
Step 4: As a result, we produced a text effect vide a dark backdrop. To save videos to your device’s album, click the Download symbol.
Step 5: To capture video, Launch the TikTok application and tap the + icon. To access the gallery on the smartphone and pick the video to download from Instagram, click Upload squares in the touch interface.
Step 6: Lastly, you can add extra elements to the video, such as filters and stickers, before uploading it to your TikTok account.
Part 4: How to Add Text to Video in Filmora?
One of the finest methods to tidy up your videos is to add text. Applying text to video allows viewers to see the film in a loud setting while still getting the information they need, which would be ideal for individuals watching the muted Autoplay videos on Facebook’s News Feed.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Although adding text to video would need video editing software, you can use a powerful yet easy to use editor such as Filmora. With this video editor’s various cutting-edge editing tools, adding and customizing texts in TikTok videos becomes a breeze. In this tutorial, we’ll walk you through how to use Filmora to add text overlay to video.
Step 1: To go to the main screen of Filmora, select New Project. When entering the Project Settings box, we recommend modifying options such as aspect ratio and frame rates.
Step 2: To modify your video clips, drag & drop them from the Media Library to the Timeline panel.
Step 3: To access the Text & Title settings, go to the Titles tab. Filmora includes over 200 text effects that span various genres, including lifestyle, media, seasonal, opener, bottom third, and end credits. In the Preview window, double-click the Titles setting to see the outcome.
Step 4: To alter the length of the text effect, first pick Text in the Timeline and then select the Duration symbol.
Step 5: Double-click the Title frame in the Timeline to bring up a window where you may conduct some simple title editing. You may type the text for your text overlay here and alter the text’s font, color, and size.
Conclusion
We are hopeful that you now know precisely How to Add Text to TikTok video. TikTok videos that are short and energetic might capture a wider audience. Additionally, adding adaptive text to your videos is another option for adding some diversity to your material.
Nevertheless, based on why you’re using TikTok, there are various methods to express yourself. And if TikTok isn’t cutting it for you, there are plenty of other options to consider.
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- Title: "[New] 2024 Approved Maximizing TikTok Influence A Guide to Effective Advertising and Top Examples"
- Author: Brian
- Created at : 2024-05-23 15:09:24
- Updated at : 2024-05-24 15:09:24
- Link: https://tiktok-videos.techidaily.com/new-2024-approved-maximizing-tiktok-influence-a-guide-to-effective-advertising-and-top-examples/
- License: This work is licensed under CC BY-NC-SA 4.0.
