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"[New] Effective Strategies for TikTok Marketing Innovative Campaigns Illustrated"
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Effective Strategies for TikTok Marketing: Innovative Campaigns Illustrated
Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.
TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.
In this article
01 Why does TikTok Advertising Matter?
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
Amplifying Your TikTok Storytelling: Voiceover Integration Guide
Edit TikTok Videos with Filmora
Wondershare Filmora is one of the best video editors to level up your TikTok video with stunning effects. Download and have a try.
TikTok is becoming increasingly popular among digital content creators. It has provided an opportunity to millions of content makers to produce captivating and creative digital stories. In addition, this app is also continuously upgrading its platform to help you create compelling content.
One such unique addition to its framework is the TikTok voice-over. Voiceovers are added to TikTok videos for narration purposes. So, if you are making a vlog, a voiceover is a must. Likewise, the TikTok voice-over also helps you add sounds and effects to the videos. If you want to know how to do voiceover on TikTok, the following article will explain everything in a step-by-step guide.
Part 1: How to Add Voiceover on TikTok When Recording Video?
TikTok helps you polish your content in a number of ways. Voiceover is one such method to add spice and life to your video content. TikTok allows in-app voiceover addition to the videos. This means you can directly add voiceover when recording video in TikTok. The process is pretty simple. Learn to add a voiceover in a step-by-step guide below.
Step 1: Open TikTok app, and add voice
Launch the TikTok application and click on the + button to open a new window. Tap the voiceover option at the top right corner of the screen.
Step 2: Record video and Save
Long-press the record button to add the voice to the video. Click on the Save option at the top of the screen.
Note: The original sound of the video can also be removed when recording voiceover. However, if you want to keep the original video sound, tick the keep original sound box.
Part 2: How to Add Voiceover on TikTok After Video Recorded?
Videos can be imported to TikTok from your gallery or local files. This means you can use TikTok to edit the pre-recorded videos. Video content can be enhanced using filters, texts, and effects available in TikTok in-built library. Moreover, it also enables you to add voiceovers to videos already saved in your gallery. If you want to know how to do voiceover on TikTok, the process is summarized in the simple steps below.
Step 1: launch TikTok and upload a video
Open the application and click the upload button after pressing the + option.
Note: Performing the above step will direct you to your gallery. Select the videos that you want to import to TikTok for adding a voiceover.
Step 2: Add Voiceover
Click on the voiceover option and keep the record button pressed. Select the save option after finishing the voiceover.
Note: The imported video can be trimmed before the voiceover is added. Trim the video to the desired size and click on the Next button.
Part 3: Why You Should Add a Voiceover to a TikTok Video
Using TikTok is fun. You can enjoy exciting features on TikTok, such as sharing your content, enhancing your videos using filters and effects, and much more. In addition to this, you may also create your own content using TikTok versatile tools. One of the state-of-the-art tools that TikTok has added to its toolkit is the voiceover facility. Voiceover plays an important role in making video content clear and compelling. TikTok videos are no exception. If you want to know about the benefits of TikTok voiceovers, we have got you covered in the following section. Let’s get started.
1. Connects content creators to their audience
Voiceover facilitates you to communicate with your audience. There are high chances that the idea you are trying to present in your video content might not be clear to the viewers. So, voiceovers are effective in adding clarity to your content.
2. Create impact
The primary objective of sharing video content is to influence your followers. However, sometimes visuals are not enough to create impact. Thus, you may need an explanation or narration to convey your message in TikTok videos. So, voiceover is the only way of translating your imagination.
3. Humor
In addition to instructional content and storytelling, TikTok is also known for adding humor. Humorous content can be enhanced further by adding a voiceover. So, the voiceover feature gives you a chance to show your humor skills in TikTok videos.
Part 4: How to Record Voiceover for TikTok on Desktop?
TikTok videos are commonly recorded using its smartphone application. However, this does not imply that you have to perform all the video editing on your phone. You can easily do it on your desktop too. But, what if you are in the middle of editing a TikTok video in some video editing tool on your desktop and want to add a voiceover to it? Don’t worry!! You can also record the voiceover for TikTok on the desktop as well.
Wondershare Filmora is one such advanced video editing tool that allows you to record a voiceover. Do you want to know how to do a voiceover on TikTok? If yes, follow the simple steps below.
Step 1: Make a video for TikTok with Filmora
Launch Filmora, and then import the TikTok video to the timeline by dragging and dropping.
Note: Filmora also has the camera recording feature , if your computer has a camera, you can also record a video in Filmora.
Step 2: Record a voiceover
Open the Record tab and click on the record a voiceover from the list of options. Or click the microphone icon on the screen to start the voiceover recording.
After recording, you can try the audio editing features to change the voice from a female to male, or adjust the speed of voiceover.
Step 3: Export the video
Sync the voiceover to the video and select the export button to save and share the video file.
Now, you can upload the edited video to your TikTok account on a desktop computer.
Step 1: Log in to your TikTok on desktop
Go to the official TikTok website and press the red Login button.
Step 2: Click on Upload video
Click on the cloud button at the top left corner to upload your edited video.
Step 3: Upload video
Select the video from your PC, add the caption and fill in other information before you upload the video.
FAQs about TikTok Voiceover
1. Where can I find the Voiceover Tool on TikTok?
The voiceover tool is incorporated in the TikTok video editing toolkit. The tool can be accessed by clicking the drop-down menu appearing on the right side of the editing window.
2. How to make voiceover louder on TikTok?
Volume can be enhanced using the volume tool in the same drop-down menu where voiceover is found. This allows you to make the voiceover louder on TikTok. So, you can adjust the volume as per your requirements.
Conclusion
TikTok has several features to make your content exciting. Voiceover is one of such features that can polish your video content and make storytelling easy for you. So, we have summarized all the relevant information to give you a detailed insight into how to do a voiceover on TikTok. Hopefully, all concerns will be addressed after reading this article.
TikTok is becoming increasingly popular among digital content creators. It has provided an opportunity to millions of content makers to produce captivating and creative digital stories. In addition, this app is also continuously upgrading its platform to help you create compelling content.
One such unique addition to its framework is the TikTok voice-over. Voiceovers are added to TikTok videos for narration purposes. So, if you are making a vlog, a voiceover is a must. Likewise, the TikTok voice-over also helps you add sounds and effects to the videos. If you want to know how to do voiceover on TikTok, the following article will explain everything in a step-by-step guide.
Part 1: How to Add Voiceover on TikTok When Recording Video?
TikTok helps you polish your content in a number of ways. Voiceover is one such method to add spice and life to your video content. TikTok allows in-app voiceover addition to the videos. This means you can directly add voiceover when recording video in TikTok. The process is pretty simple. Learn to add a voiceover in a step-by-step guide below.
Step 1: Open TikTok app, and add voice
Launch the TikTok application and click on the + button to open a new window. Tap the voiceover option at the top right corner of the screen.
Step 2: Record video and Save
Long-press the record button to add the voice to the video. Click on the Save option at the top of the screen.
Note: The original sound of the video can also be removed when recording voiceover. However, if you want to keep the original video sound, tick the keep original sound box.
Part 2: How to Add Voiceover on TikTok After Video Recorded?
Videos can be imported to TikTok from your gallery or local files. This means you can use TikTok to edit the pre-recorded videos. Video content can be enhanced using filters, texts, and effects available in TikTok in-built library. Moreover, it also enables you to add voiceovers to videos already saved in your gallery. If you want to know how to do voiceover on TikTok, the process is summarized in the simple steps below.
Step 1: launch TikTok and upload a video
Open the application and click the upload button after pressing the + option.
Note: Performing the above step will direct you to your gallery. Select the videos that you want to import to TikTok for adding a voiceover.
Step 2: Add Voiceover
Click on the voiceover option and keep the record button pressed. Select the save option after finishing the voiceover.
Note: The imported video can be trimmed before the voiceover is added. Trim the video to the desired size and click on the Next button.
Part 3: Why You Should Add a Voiceover to a TikTok Video
Using TikTok is fun. You can enjoy exciting features on TikTok, such as sharing your content, enhancing your videos using filters and effects, and much more. In addition to this, you may also create your own content using TikTok versatile tools. One of the state-of-the-art tools that TikTok has added to its toolkit is the voiceover facility. Voiceover plays an important role in making video content clear and compelling. TikTok videos are no exception. If you want to know about the benefits of TikTok voiceovers, we have got you covered in the following section. Let’s get started.
1. Connects content creators to their audience
Voiceover facilitates you to communicate with your audience. There are high chances that the idea you are trying to present in your video content might not be clear to the viewers. So, voiceovers are effective in adding clarity to your content.
2. Create impact
The primary objective of sharing video content is to influence your followers. However, sometimes visuals are not enough to create impact. Thus, you may need an explanation or narration to convey your message in TikTok videos. So, voiceover is the only way of translating your imagination.
3. Humor
In addition to instructional content and storytelling, TikTok is also known for adding humor. Humorous content can be enhanced further by adding a voiceover. So, the voiceover feature gives you a chance to show your humor skills in TikTok videos.
Part 4: How to Record Voiceover for TikTok on Desktop?
TikTok videos are commonly recorded using its smartphone application. However, this does not imply that you have to perform all the video editing on your phone. You can easily do it on your desktop too. But, what if you are in the middle of editing a TikTok video in some video editing tool on your desktop and want to add a voiceover to it? Don’t worry!! You can also record the voiceover for TikTok on the desktop as well.
Wondershare Filmora is one such advanced video editing tool that allows you to record a voiceover. Do you want to know how to do a voiceover on TikTok? If yes, follow the simple steps below.
Step 1: Make a video for TikTok with Filmora
Launch Filmora, and then import the TikTok video to the timeline by dragging and dropping.
Note: Filmora also has the camera recording feature , if your computer has a camera, you can also record a video in Filmora.
Step 2: Record a voiceover
Open the Record tab and click on the record a voiceover from the list of options. Or click the microphone icon on the screen to start the voiceover recording.
After recording, you can try the audio editing features to change the voice from a female to male, or adjust the speed of voiceover.
Step 3: Export the video
Sync the voiceover to the video and select the export button to save and share the video file.
Now, you can upload the edited video to your TikTok account on a desktop computer.
Step 1: Log in to your TikTok on desktop
Go to the official TikTok website and press the red Login button.
Step 2: Click on Upload video
Click on the cloud button at the top left corner to upload your edited video.
Step 3: Upload video
Select the video from your PC, add the caption and fill in other information before you upload the video.
FAQs about TikTok Voiceover
1. Where can I find the Voiceover Tool on TikTok?
The voiceover tool is incorporated in the TikTok video editing toolkit. The tool can be accessed by clicking the drop-down menu appearing on the right side of the editing window.
2. How to make voiceover louder on TikTok?
Volume can be enhanced using the volume tool in the same drop-down menu where voiceover is found. This allows you to make the voiceover louder on TikTok. So, you can adjust the volume as per your requirements.
Conclusion
TikTok has several features to make your content exciting. Voiceover is one of such features that can polish your video content and make storytelling easy for you. So, we have summarized all the relevant information to give you a detailed insight into how to do a voiceover on TikTok. Hopefully, all concerns will be addressed after reading this article.
TikTok is becoming increasingly popular among digital content creators. It has provided an opportunity to millions of content makers to produce captivating and creative digital stories. In addition, this app is also continuously upgrading its platform to help you create compelling content.
One such unique addition to its framework is the TikTok voice-over. Voiceovers are added to TikTok videos for narration purposes. So, if you are making a vlog, a voiceover is a must. Likewise, the TikTok voice-over also helps you add sounds and effects to the videos. If you want to know how to do voiceover on TikTok, the following article will explain everything in a step-by-step guide.
Part 1: How to Add Voiceover on TikTok When Recording Video?
TikTok helps you polish your content in a number of ways. Voiceover is one such method to add spice and life to your video content. TikTok allows in-app voiceover addition to the videos. This means you can directly add voiceover when recording video in TikTok. The process is pretty simple. Learn to add a voiceover in a step-by-step guide below.
Step 1: Open TikTok app, and add voice
Launch the TikTok application and click on the + button to open a new window. Tap the voiceover option at the top right corner of the screen.
Step 2: Record video and Save
Long-press the record button to add the voice to the video. Click on the Save option at the top of the screen.
Note: The original sound of the video can also be removed when recording voiceover. However, if you want to keep the original video sound, tick the keep original sound box.
Part 2: How to Add Voiceover on TikTok After Video Recorded?
Videos can be imported to TikTok from your gallery or local files. This means you can use TikTok to edit the pre-recorded videos. Video content can be enhanced using filters, texts, and effects available in TikTok in-built library. Moreover, it also enables you to add voiceovers to videos already saved in your gallery. If you want to know how to do voiceover on TikTok, the process is summarized in the simple steps below.
Step 1: launch TikTok and upload a video
Open the application and click the upload button after pressing the + option.
Note: Performing the above step will direct you to your gallery. Select the videos that you want to import to TikTok for adding a voiceover.
Step 2: Add Voiceover
Click on the voiceover option and keep the record button pressed. Select the save option after finishing the voiceover.
Note: The imported video can be trimmed before the voiceover is added. Trim the video to the desired size and click on the Next button.
Part 3: Why You Should Add a Voiceover to a TikTok Video
Using TikTok is fun. You can enjoy exciting features on TikTok, such as sharing your content, enhancing your videos using filters and effects, and much more. In addition to this, you may also create your own content using TikTok versatile tools. One of the state-of-the-art tools that TikTok has added to its toolkit is the voiceover facility. Voiceover plays an important role in making video content clear and compelling. TikTok videos are no exception. If you want to know about the benefits of TikTok voiceovers, we have got you covered in the following section. Let’s get started.
1. Connects content creators to their audience
Voiceover facilitates you to communicate with your audience. There are high chances that the idea you are trying to present in your video content might not be clear to the viewers. So, voiceovers are effective in adding clarity to your content.
2. Create impact
The primary objective of sharing video content is to influence your followers. However, sometimes visuals are not enough to create impact. Thus, you may need an explanation or narration to convey your message in TikTok videos. So, voiceover is the only way of translating your imagination.
3. Humor
In addition to instructional content and storytelling, TikTok is also known for adding humor. Humorous content can be enhanced further by adding a voiceover. So, the voiceover feature gives you a chance to show your humor skills in TikTok videos.
Part 4: How to Record Voiceover for TikTok on Desktop?
TikTok videos are commonly recorded using its smartphone application. However, this does not imply that you have to perform all the video editing on your phone. You can easily do it on your desktop too. But, what if you are in the middle of editing a TikTok video in some video editing tool on your desktop and want to add a voiceover to it? Don’t worry!! You can also record the voiceover for TikTok on the desktop as well.
Wondershare Filmora is one such advanced video editing tool that allows you to record a voiceover. Do you want to know how to do a voiceover on TikTok? If yes, follow the simple steps below.
Step 1: Make a video for TikTok with Filmora
Launch Filmora, and then import the TikTok video to the timeline by dragging and dropping.
Note: Filmora also has the camera recording feature , if your computer has a camera, you can also record a video in Filmora.
Step 2: Record a voiceover
Open the Record tab and click on the record a voiceover from the list of options. Or click the microphone icon on the screen to start the voiceover recording.
After recording, you can try the audio editing features to change the voice from a female to male, or adjust the speed of voiceover.
Step 3: Export the video
Sync the voiceover to the video and select the export button to save and share the video file.
Now, you can upload the edited video to your TikTok account on a desktop computer.
Step 1: Log in to your TikTok on desktop
Go to the official TikTok website and press the red Login button.
Step 2: Click on Upload video
Click on the cloud button at the top left corner to upload your edited video.
Step 3: Upload video
Select the video from your PC, add the caption and fill in other information before you upload the video.
FAQs about TikTok Voiceover
1. Where can I find the Voiceover Tool on TikTok?
The voiceover tool is incorporated in the TikTok video editing toolkit. The tool can be accessed by clicking the drop-down menu appearing on the right side of the editing window.
2. How to make voiceover louder on TikTok?
Volume can be enhanced using the volume tool in the same drop-down menu where voiceover is found. This allows you to make the voiceover louder on TikTok. So, you can adjust the volume as per your requirements.
Conclusion
TikTok has several features to make your content exciting. Voiceover is one of such features that can polish your video content and make storytelling easy for you. So, we have summarized all the relevant information to give you a detailed insight into how to do a voiceover on TikTok. Hopefully, all concerns will be addressed after reading this article.
TikTok is becoming increasingly popular among digital content creators. It has provided an opportunity to millions of content makers to produce captivating and creative digital stories. In addition, this app is also continuously upgrading its platform to help you create compelling content.
One such unique addition to its framework is the TikTok voice-over. Voiceovers are added to TikTok videos for narration purposes. So, if you are making a vlog, a voiceover is a must. Likewise, the TikTok voice-over also helps you add sounds and effects to the videos. If you want to know how to do voiceover on TikTok, the following article will explain everything in a step-by-step guide.
Part 1: How to Add Voiceover on TikTok When Recording Video?
TikTok helps you polish your content in a number of ways. Voiceover is one such method to add spice and life to your video content. TikTok allows in-app voiceover addition to the videos. This means you can directly add voiceover when recording video in TikTok. The process is pretty simple. Learn to add a voiceover in a step-by-step guide below.
Step 1: Open TikTok app, and add voice
Launch the TikTok application and click on the + button to open a new window. Tap the voiceover option at the top right corner of the screen.
Step 2: Record video and Save
Long-press the record button to add the voice to the video. Click on the Save option at the top of the screen.
Note: The original sound of the video can also be removed when recording voiceover. However, if you want to keep the original video sound, tick the keep original sound box.
Part 2: How to Add Voiceover on TikTok After Video Recorded?
Videos can be imported to TikTok from your gallery or local files. This means you can use TikTok to edit the pre-recorded videos. Video content can be enhanced using filters, texts, and effects available in TikTok in-built library. Moreover, it also enables you to add voiceovers to videos already saved in your gallery. If you want to know how to do voiceover on TikTok, the process is summarized in the simple steps below.
Step 1: launch TikTok and upload a video
Open the application and click the upload button after pressing the + option.
Note: Performing the above step will direct you to your gallery. Select the videos that you want to import to TikTok for adding a voiceover.
Step 2: Add Voiceover
Click on the voiceover option and keep the record button pressed. Select the save option after finishing the voiceover.
Note: The imported video can be trimmed before the voiceover is added. Trim the video to the desired size and click on the Next button.
Part 3: Why You Should Add a Voiceover to a TikTok Video
Using TikTok is fun. You can enjoy exciting features on TikTok, such as sharing your content, enhancing your videos using filters and effects, and much more. In addition to this, you may also create your own content using TikTok versatile tools. One of the state-of-the-art tools that TikTok has added to its toolkit is the voiceover facility. Voiceover plays an important role in making video content clear and compelling. TikTok videos are no exception. If you want to know about the benefits of TikTok voiceovers, we have got you covered in the following section. Let’s get started.
1. Connects content creators to their audience
Voiceover facilitates you to communicate with your audience. There are high chances that the idea you are trying to present in your video content might not be clear to the viewers. So, voiceovers are effective in adding clarity to your content.
2. Create impact
The primary objective of sharing video content is to influence your followers. However, sometimes visuals are not enough to create impact. Thus, you may need an explanation or narration to convey your message in TikTok videos. So, voiceover is the only way of translating your imagination.
3. Humor
In addition to instructional content and storytelling, TikTok is also known for adding humor. Humorous content can be enhanced further by adding a voiceover. So, the voiceover feature gives you a chance to show your humor skills in TikTok videos.
Part 4: How to Record Voiceover for TikTok on Desktop?
TikTok videos are commonly recorded using its smartphone application. However, this does not imply that you have to perform all the video editing on your phone. You can easily do it on your desktop too. But, what if you are in the middle of editing a TikTok video in some video editing tool on your desktop and want to add a voiceover to it? Don’t worry!! You can also record the voiceover for TikTok on the desktop as well.
Wondershare Filmora is one such advanced video editing tool that allows you to record a voiceover. Do you want to know how to do a voiceover on TikTok? If yes, follow the simple steps below.
Step 1: Make a video for TikTok with Filmora
Launch Filmora, and then import the TikTok video to the timeline by dragging and dropping.
Note: Filmora also has the camera recording feature , if your computer has a camera, you can also record a video in Filmora.
Step 2: Record a voiceover
Open the Record tab and click on the record a voiceover from the list of options. Or click the microphone icon on the screen to start the voiceover recording.
After recording, you can try the audio editing features to change the voice from a female to male, or adjust the speed of voiceover.
Step 3: Export the video
Sync the voiceover to the video and select the export button to save and share the video file.
Now, you can upload the edited video to your TikTok account on a desktop computer.
Step 1: Log in to your TikTok on desktop
Go to the official TikTok website and press the red Login button.
Step 2: Click on Upload video
Click on the cloud button at the top left corner to upload your edited video.
Step 3: Upload video
Select the video from your PC, add the caption and fill in other information before you upload the video.
FAQs about TikTok Voiceover
1. Where can I find the Voiceover Tool on TikTok?
The voiceover tool is incorporated in the TikTok video editing toolkit. The tool can be accessed by clicking the drop-down menu appearing on the right side of the editing window.
2. How to make voiceover louder on TikTok?
Volume can be enhanced using the volume tool in the same drop-down menu where voiceover is found. This allows you to make the voiceover louder on TikTok. So, you can adjust the volume as per your requirements.
Conclusion
TikTok has several features to make your content exciting. Voiceover is one of such features that can polish your video content and make storytelling easy for you. So, we have summarized all the relevant information to give you a detailed insight into how to do a voiceover on TikTok. Hopefully, all concerns will be addressed after reading this article.
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- Title: "[New] Effective Strategies for TikTok Marketing Innovative Campaigns Illustrated"
- Author: Brian
- Created at : 2024-05-23 13:40:15
- Updated at : 2024-05-24 13:40:15
- Link: https://tiktok-videos.techidaily.com/new-effective-strategies-for-tiktok-marketing-innovative-campaigns-illustrated/
- License: This work is licensed under CC BY-NC-SA 4.0.