Versatile Video Tools: Exporting TikTok Content as MP4

Hovering through your TikTok For You page brings up an array of content to dive in. With a few of your finger swipes, you could find yourself seeing a confidence-boosting pep talk, going behind the fashion show behind the scenes, or assisting how to grow herbs in your kitchen.

With so much information to consume nowadays, it’s only natural that you might like to save a couple of TikTok content to watch at a later date and time, without even opening the TikTok app. In this guide, we’ll show you how to convert TikTok to MP4 via the best TikTok converters MP4 available.

In this article

01 Top 3 TikTok MP4 Converters in 2021

02 How to Convert TikTok Video to MP4 without Watermark?

03 How to Save TikTok without Watermark for Free?

Part 1: Top 3 TikTok MP4 Converters in 2021

1. ttdown.org

TTDown provides a colorful website to scroll through and learn about TikTok and a step-by-step tutorial on downloading TikTok MP4. In addition, TTDown brings you the most straightforward way to download TikTok MP4 videos by copy-pasting the video’s link on their website.

However, its Bookmarklet feature saves the users’ time from copy-pasting. They have provided their website link that you can drag into your browser’s bookmarks. Just hit the bookmark when you scroll through TikTok and wish to save a video.

Price: Free

2. Experts PHP

ExpertPHP TikTok converter MP4 lets you download TikTok files by pasting the file’s copied link to be downloaded into the text bar offered on the ExpertsPHP’s web page. It further enables us to download videos and images from platforms like Pinterest, TikTok, etc. Here, you can download videos freely without watermarks.

One downside of ExpertsPHP is that it does not provide other features, like converting videos into GIFs, as offered by its alternatives.

Price: Free

3. Qoob Clips

Qoob Clips lets us view and download unlimited TikTok and Instagram media files. You can even get access to the private accounts’ content through Qoob.

To proceed with the process, you are only required to install Qoob on your computer, enter your username, and begin viewing content downloaded automatically into your PC. Just by entering the username, you can even search for a private account’s content.

This MP4 TikTok downloader also lets you download unlimited highlights and stories. It further supports unlimited private accounts without displaying any ads.

Part 2: How to Convert TikTok Video to MP4 without Watermark?

Before proceeding further, it’s essential to consider whether any copyright infringement issues could arise from downloading a TikTok video. According to the Community Guidelines of TikTok, users cannot post, send, or share any content that violates someone else’s trademarks, copyrights, or intellectual property rights.

To prevent this, TikTok applies a watermark featuring both its account’s username and the logo that originally posted the content if someone downloads a TikTok video.

In other words, you have to ensure the watermark’s visibility or give full credit to the user in another way while reposting the user’s video on social media. And, this is where the job of the best TikTok converter MP4 comes in.

Cropping watermarks from your videos with Wondershare Filmora video editing software is a pretty straightforward process. You don’t need be a professional to finish these simple editing actions.

All you must do is choose a method that best suits your preferences and performs an easy action, though.

So, without any delay, let’s have a look at some editing techniques you can use to blur or crop watermarks from the downloaded videos of TikTok with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Note: the methods listed below won’t work perfectly if the watermark is in the middle of the screen. And you may need to subscribe to remove the watermark via Wondershare Filmora. In addition, you can fetch a special discount at Filmora Education Plan if you’re a student.

Method 1: Blurring the Watermark

The Filmora’s Mosaic feature will allow you to blur logos and all other on-screen graphics with just a few taps.

Hit the Effects tab at the top, select the Utility tab at left, and then hit the Mosaic option to preview the effect.

Click plus icon on the thumbnail on Mosaic or drag-and-drop it into the track above the video.

A mosaic square will appear after you apply it in the preview window by relocating it by simply dragging it to the preview window area or adjusting its size at the watermarked position.

If the downloaded video has more than one logo to hide, tapping the plus icon will introduce you to another mosaic square within the video

project.

In the timeline, double click those Mosaic effects; you can select Blur Amount and Type to adjust the shape and size of the mosaic. Hit the OK tab to apply the adjustment.

You can also consider using this Mosaic effect to blur other objects or even the face.

Method 2: Remove watermark by Cropping the video

This method will allow you to remove the watermark from your video entirely. Cropping the area where the watermark isn’t possible in any video editor, so if you select to crop the video, be prepared to lose a particular section of the picture.

Right-click the video and choose the Crop and Zoom option once the footage you wish to crop is on the video track in Filmora’s timeline.

The crop window that enables you to use automatic aspect ratios or manually will appear on the screen. You can reposition the videos’ corners of the cropping rectangle from here by dragging it as much as essential to remove TikTok’s username watermark.

You can change the aspect ratios or keep them originally based on your needs. Hit the OK tab to apply the cropping effect, and you have successfully removed a watermark from your video.

So, it’s a worthy, reliable, and feature-rich TikTok watermark remover that you can easily use as the best TikTok MP4 converter.

Part 3: How to Save TikTok without Watermark for Free?

How to Save TikTok Without Watermark Online

When there is a need for the best TikTok video downloaders, you might get offers with various options. But the quantity of TikTok downloaders without watermarked videos is counted on the fingers of one hand.

We’ve founded SSSTikTok, an ideal online tool fit for the same.

We conducted the tutorial below on Windows 10’s Chrome browser, but it is almost the same on iOS, Android, and Mac.

Step 1. Copy the TikTok video’s URL on the Pc or TikTok mobile app.

Step 2. Open the web browser, and visit the SSSTikTok official website. Paste the video link to the blank tab and select the download tab. And it will take only a few secs to analyze the URL.

Step 3. Select the “Without Watermark“ option, and the video will be immediately get saved to the browser downloads folder.

Tips for iPhone users: There’s one more step you should be aware of if you’re using this TikTok downloader. After downloading the video on iOS Safari, you can preview the video, hit the share icon, and select the “Save video “option.

Conclusion

Finally, we hope it won’t be that difficult to convert TikTok to MP4 via the best TikTok converters MP4 with the solution mentioned above. Ensure that you didn’t break the law whether you want to remove it with an online watermark remover or with a program for PC and Mac, or on iPhone or Android phones.

If you want to go for the straightforward and hassle-free option, check our video editing program Filmora and use it to blur or crop the watermarks of TikTok’s downloaded videos.

02 How to Convert TikTok Video to MP4 without Watermark?

03 How to Save TikTok without Watermark for Free?

Part 1: Top 3 TikTok MP4 Converters in 2021

1. ttdown.org

TTDown provides a colorful website to scroll through and learn about TikTok and a step-by-step tutorial on downloading TikTok MP4. In addition, TTDown brings you the most straightforward way to download TikTok MP4 videos by copy-pasting the video’s link on their website.

However, its Bookmarklet feature saves the users’ time from copy-pasting. They have provided their website link that you can drag into your browser’s bookmarks. Just hit the bookmark when you scroll through TikTok and wish to save a video.

Price: Free

2. Experts PHP

ExpertPHP TikTok converter MP4 lets you download TikTok files by pasting the file’s copied link to be downloaded into the text bar offered on the ExpertsPHP’s web page. It further enables us to download videos and images from platforms like Pinterest, TikTok, etc. Here, you can download videos freely without watermarks.

One downside of ExpertsPHP is that it does not provide other features, like converting videos into GIFs, as offered by its alternatives.

Price: Free

3. Qoob Clips

Qoob Clips lets us view and download unlimited TikTok and Instagram media files. You can even get access to the private accounts’ content through Qoob.

To proceed with the process, you are only required to install Qoob on your computer, enter your username, and begin viewing content downloaded automatically into your PC. Just by entering the username, you can even search for a private account’s content.

This MP4 TikTok downloader also lets you download unlimited highlights and stories. It further supports unlimited private accounts without displaying any ads.

Part 2: How to Convert TikTok Video to MP4 without Watermark?

Before proceeding further, it’s essential to consider whether any copyright infringement issues could arise from downloading a TikTok video. According to the Community Guidelines of TikTok, users cannot post, send, or share any content that violates someone else’s trademarks, copyrights, or intellectual property rights.

To prevent this, TikTok applies a watermark featuring both its account’s username and the logo that originally posted the content if someone downloads a TikTok video.

In other words, you have to ensure the watermark’s visibility or give full credit to the user in another way while reposting the user’s video on social media. And, this is where the job of the best TikTok converter MP4 comes in.

Cropping watermarks from your videos with Wondershare Filmora video editing software is a pretty straightforward process. You don’t need be a professional to finish these simple editing actions.

All you must do is choose a method that best suits your preferences and performs an easy action, though.

So, without any delay, let’s have a look at some editing techniques you can use to blur or crop watermarks from the downloaded videos of TikTok with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Note: the methods listed below won’t work perfectly if the watermark is in the middle of the screen. And you may need to subscribe to remove the watermark via Wondershare Filmora. In addition, you can fetch a special discount at Filmora Education Plan if you’re a student.

Method 1: Blurring the Watermark

The Filmora’s Mosaic feature will allow you to blur logos and all other on-screen graphics with just a few taps.

Hit the Effects tab at the top, select the Utility tab at left, and then hit the Mosaic option to preview the effect.

Click plus icon on the thumbnail on Mosaic or drag-and-drop it into the track above the video.

A mosaic square will appear after you apply it in the preview window by relocating it by simply dragging it to the preview window area or adjusting its size at the watermarked position.

If the downloaded video has more than one logo to hide, tapping the plus icon will introduce you to another mosaic square within the video

project.

In the timeline, double click those Mosaic effects; you can select Blur Amount and Type to adjust the shape and size of the mosaic. Hit the OK tab to apply the adjustment.

You can also consider using this Mosaic effect to blur other objects or even the face.

Method 2: Remove watermark by Cropping the video

This method will allow you to remove the watermark from your video entirely. Cropping the area where the watermark isn’t possible in any video editor, so if you select to crop the video, be prepared to lose a particular section of the picture.

Right-click the video and choose the Crop and Zoom option once the footage you wish to crop is on the video track in Filmora’s timeline.

The crop window that enables you to use automatic aspect ratios or manually will appear on the screen. You can reposition the videos’ corners of the cropping rectangle from here by dragging it as much as essential to remove TikTok’s username watermark.

You can change the aspect ratios or keep them originally based on your needs. Hit the OK tab to apply the cropping effect, and you have successfully removed a watermark from your video.

So, it’s a worthy, reliable, and feature-rich TikTok watermark remover that you can easily use as the best TikTok MP4 converter.

Part 3: How to Save TikTok without Watermark for Free?

How to Save TikTok Without Watermark Online

When there is a need for the best TikTok video downloaders, you might get offers with various options. But the quantity of TikTok downloaders without watermarked videos is counted on the fingers of one hand.

We’ve founded SSSTikTok, an ideal online tool fit for the same.

We conducted the tutorial below on Windows 10’s Chrome browser, but it is almost the same on iOS, Android, and Mac.

Step 1. Copy the TikTok video’s URL on the Pc or TikTok mobile app.

Step 2. Open the web browser, and visit the SSSTikTok official website. Paste the video link to the blank tab and select the download tab. And it will take only a few secs to analyze the URL.

Step 3. Select the “Without Watermark“ option, and the video will be immediately get saved to the browser downloads folder.

Tips for iPhone users: There’s one more step you should be aware of if you’re using this TikTok downloader. After downloading the video on iOS Safari, you can preview the video, hit the share icon, and select the “Save video “option.

Conclusion

Finally, we hope it won’t be that difficult to convert TikTok to MP4 via the best TikTok converters MP4 with the solution mentioned above. Ensure that you didn’t break the law whether you want to remove it with an online watermark remover or with a program for PC and Mac, or on iPhone or Android phones.

If you want to go for the straightforward and hassle-free option, check our video editing program Filmora and use it to blur or crop the watermarks of TikTok’s downloaded videos.

02 How to Convert TikTok Video to MP4 without Watermark?

03 How to Save TikTok without Watermark for Free?

Part 1: Top 3 TikTok MP4 Converters in 2021

1. ttdown.org

TTDown provides a colorful website to scroll through and learn about TikTok and a step-by-step tutorial on downloading TikTok MP4. In addition, TTDown brings you the most straightforward way to download TikTok MP4 videos by copy-pasting the video’s link on their website.

However, its Bookmarklet feature saves the users’ time from copy-pasting. They have provided their website link that you can drag into your browser’s bookmarks. Just hit the bookmark when you scroll through TikTok and wish to save a video.

Price: Free

2. Experts PHP

ExpertPHP TikTok converter MP4 lets you download TikTok files by pasting the file’s copied link to be downloaded into the text bar offered on the ExpertsPHP’s web page. It further enables us to download videos and images from platforms like Pinterest, TikTok, etc. Here, you can download videos freely without watermarks.

One downside of ExpertsPHP is that it does not provide other features, like converting videos into GIFs, as offered by its alternatives.

Price: Free

3. Qoob Clips

Qoob Clips lets us view and download unlimited TikTok and Instagram media files. You can even get access to the private accounts’ content through Qoob.

To proceed with the process, you are only required to install Qoob on your computer, enter your username, and begin viewing content downloaded automatically into your PC. Just by entering the username, you can even search for a private account’s content.

This MP4 TikTok downloader also lets you download unlimited highlights and stories. It further supports unlimited private accounts without displaying any ads.

Part 2: How to Convert TikTok Video to MP4 without Watermark?

Before proceeding further, it’s essential to consider whether any copyright infringement issues could arise from downloading a TikTok video. According to the Community Guidelines of TikTok, users cannot post, send, or share any content that violates someone else’s trademarks, copyrights, or intellectual property rights.

To prevent this, TikTok applies a watermark featuring both its account’s username and the logo that originally posted the content if someone downloads a TikTok video.

In other words, you have to ensure the watermark’s visibility or give full credit to the user in another way while reposting the user’s video on social media. And, this is where the job of the best TikTok converter MP4 comes in.

Cropping watermarks from your videos with Wondershare Filmora video editing software is a pretty straightforward process. You don’t need be a professional to finish these simple editing actions.

All you must do is choose a method that best suits your preferences and performs an easy action, though.

So, without any delay, let’s have a look at some editing techniques you can use to blur or crop watermarks from the downloaded videos of TikTok with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Note: the methods listed below won’t work perfectly if the watermark is in the middle of the screen. And you may need to subscribe to remove the watermark via Wondershare Filmora. In addition, you can fetch a special discount at Filmora Education Plan if you’re a student.

Method 1: Blurring the Watermark

The Filmora’s Mosaic feature will allow you to blur logos and all other on-screen graphics with just a few taps.

Hit the Effects tab at the top, select the Utility tab at left, and then hit the Mosaic option to preview the effect.

Click plus icon on the thumbnail on Mosaic or drag-and-drop it into the track above the video.

A mosaic square will appear after you apply it in the preview window by relocating it by simply dragging it to the preview window area or adjusting its size at the watermarked position.

If the downloaded video has more than one logo to hide, tapping the plus icon will introduce you to another mosaic square within the video

project.

In the timeline, double click those Mosaic effects; you can select Blur Amount and Type to adjust the shape and size of the mosaic. Hit the OK tab to apply the adjustment.

You can also consider using this Mosaic effect to blur other objects or even the face.

Method 2: Remove watermark by Cropping the video

This method will allow you to remove the watermark from your video entirely. Cropping the area where the watermark isn’t possible in any video editor, so if you select to crop the video, be prepared to lose a particular section of the picture.

Right-click the video and choose the Crop and Zoom option once the footage you wish to crop is on the video track in Filmora’s timeline.

The crop window that enables you to use automatic aspect ratios or manually will appear on the screen. You can reposition the videos’ corners of the cropping rectangle from here by dragging it as much as essential to remove TikTok’s username watermark.

You can change the aspect ratios or keep them originally based on your needs. Hit the OK tab to apply the cropping effect, and you have successfully removed a watermark from your video.

So, it’s a worthy, reliable, and feature-rich TikTok watermark remover that you can easily use as the best TikTok MP4 converter.

Part 3: How to Save TikTok without Watermark for Free?

How to Save TikTok Without Watermark Online

When there is a need for the best TikTok video downloaders, you might get offers with various options. But the quantity of TikTok downloaders without watermarked videos is counted on the fingers of one hand.

We’ve founded SSSTikTok, an ideal online tool fit for the same.

We conducted the tutorial below on Windows 10’s Chrome browser, but it is almost the same on iOS, Android, and Mac.

Step 1. Copy the TikTok video’s URL on the Pc or TikTok mobile app.

Step 2. Open the web browser, and visit the SSSTikTok official website. Paste the video link to the blank tab and select the download tab. And it will take only a few secs to analyze the URL.

Step 3. Select the “Without Watermark“ option, and the video will be immediately get saved to the browser downloads folder.

Tips for iPhone users: There’s one more step you should be aware of if you’re using this TikTok downloader. After downloading the video on iOS Safari, you can preview the video, hit the share icon, and select the “Save video “option.

Conclusion

Finally, we hope it won’t be that difficult to convert TikTok to MP4 via the best TikTok converters MP4 with the solution mentioned above. Ensure that you didn’t break the law whether you want to remove it with an online watermark remover or with a program for PC and Mac, or on iPhone or Android phones.

If you want to go for the straightforward and hassle-free option, check our video editing program Filmora and use it to blur or crop the watermarks of TikTok’s downloaded videos.

02 How to Convert TikTok Video to MP4 without Watermark?

03 How to Save TikTok without Watermark for Free?

Part 1: Top 3 TikTok MP4 Converters in 2021

1. ttdown.org

TTDown provides a colorful website to scroll through and learn about TikTok and a step-by-step tutorial on downloading TikTok MP4. In addition, TTDown brings you the most straightforward way to download TikTok MP4 videos by copy-pasting the video’s link on their website.

However, its Bookmarklet feature saves the users’ time from copy-pasting. They have provided their website link that you can drag into your browser’s bookmarks. Just hit the bookmark when you scroll through TikTok and wish to save a video.

Price: Free

2. Experts PHP

ExpertPHP TikTok converter MP4 lets you download TikTok files by pasting the file’s copied link to be downloaded into the text bar offered on the ExpertsPHP’s web page. It further enables us to download videos and images from platforms like Pinterest, TikTok, etc. Here, you can download videos freely without watermarks.

One downside of ExpertsPHP is that it does not provide other features, like converting videos into GIFs, as offered by its alternatives.

Price: Free

3. Qoob Clips

Qoob Clips lets us view and download unlimited TikTok and Instagram media files. You can even get access to the private accounts’ content through Qoob.

To proceed with the process, you are only required to install Qoob on your computer, enter your username, and begin viewing content downloaded automatically into your PC. Just by entering the username, you can even search for a private account’s content.

This MP4 TikTok downloader also lets you download unlimited highlights and stories. It further supports unlimited private accounts without displaying any ads.

Part 2: How to Convert TikTok Video to MP4 without Watermark?

Before proceeding further, it’s essential to consider whether any copyright infringement issues could arise from downloading a TikTok video. According to the Community Guidelines of TikTok, users cannot post, send, or share any content that violates someone else’s trademarks, copyrights, or intellectual property rights.

To prevent this, TikTok applies a watermark featuring both its account’s username and the logo that originally posted the content if someone downloads a TikTok video.

In other words, you have to ensure the watermark’s visibility or give full credit to the user in another way while reposting the user’s video on social media. And, this is where the job of the best TikTok converter MP4 comes in.

Cropping watermarks from your videos with Wondershare Filmora video editing software is a pretty straightforward process. You don’t need be a professional to finish these simple editing actions.

All you must do is choose a method that best suits your preferences and performs an easy action, though.

So, without any delay, let’s have a look at some editing techniques you can use to blur or crop watermarks from the downloaded videos of TikTok with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Note: the methods listed below won’t work perfectly if the watermark is in the middle of the screen. And you may need to subscribe to remove the watermark via Wondershare Filmora. In addition, you can fetch a special discount at Filmora Education Plan if you’re a student.

Method 1: Blurring the Watermark

The Filmora’s Mosaic feature will allow you to blur logos and all other on-screen graphics with just a few taps.

Hit the Effects tab at the top, select the Utility tab at left, and then hit the Mosaic option to preview the effect.

Click plus icon on the thumbnail on Mosaic or drag-and-drop it into the track above the video.

A mosaic square will appear after you apply it in the preview window by relocating it by simply dragging it to the preview window area or adjusting its size at the watermarked position.

If the downloaded video has more than one logo to hide, tapping the plus icon will introduce you to another mosaic square within the video

project.

In the timeline, double click those Mosaic effects; you can select Blur Amount and Type to adjust the shape and size of the mosaic. Hit the OK tab to apply the adjustment.

You can also consider using this Mosaic effect to blur other objects or even the face.

Method 2: Remove watermark by Cropping the video

This method will allow you to remove the watermark from your video entirely. Cropping the area where the watermark isn’t possible in any video editor, so if you select to crop the video, be prepared to lose a particular section of the picture.

Right-click the video and choose the Crop and Zoom option once the footage you wish to crop is on the video track in Filmora’s timeline.

The crop window that enables you to use automatic aspect ratios or manually will appear on the screen. You can reposition the videos’ corners of the cropping rectangle from here by dragging it as much as essential to remove TikTok’s username watermark.

You can change the aspect ratios or keep them originally based on your needs. Hit the OK tab to apply the cropping effect, and you have successfully removed a watermark from your video.

So, it’s a worthy, reliable, and feature-rich TikTok watermark remover that you can easily use as the best TikTok MP4 converter.

Part 3: How to Save TikTok without Watermark for Free?

How to Save TikTok Without Watermark Online

When there is a need for the best TikTok video downloaders, you might get offers with various options. But the quantity of TikTok downloaders without watermarked videos is counted on the fingers of one hand.

We’ve founded SSSTikTok, an ideal online tool fit for the same.

We conducted the tutorial below on Windows 10’s Chrome browser, but it is almost the same on iOS, Android, and Mac.

Step 1. Copy the TikTok video’s URL on the Pc or TikTok mobile app.

Step 2. Open the web browser, and visit the SSSTikTok official website. Paste the video link to the blank tab and select the download tab. And it will take only a few secs to analyze the URL.

Step 3. Select the “Without Watermark“ option, and the video will be immediately get saved to the browser downloads folder.

Tips for iPhone users: There’s one more step you should be aware of if you’re using this TikTok downloader. After downloading the video on iOS Safari, you can preview the video, hit the share icon, and select the “Save video “option.

Conclusion

Finally, we hope it won’t be that difficult to convert TikTok to MP4 via the best TikTok converters MP4 with the solution mentioned above. Ensure that you didn’t break the law whether you want to remove it with an online watermark remover or with a program for PC and Mac, or on iPhone or Android phones.

If you want to go for the straightforward and hassle-free option, check our video editing program Filmora and use it to blur or crop the watermarks of TikTok’s downloaded videos.

Crafting Winning TikTok Campaigns: Best Practices & Highlighted Cases

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

Also read: