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"Social Media Showdown Which Platform Dominates, Likes or TikTok?"
Social Media Showdown: Which Platform Dominates, Likes or TikTok?
Likee vs. Tiktok: Will Likee Surpass TikTok?
Shanoon Cox
Mar 27, 2024• Proven solutions
Likee vs. TikTok – With U.S. officials banning TikTok amid privacy concerns, users are contemplating which is better. Check out below to know more.
President Donald Trump on August 5, 2020, issued executive orders announcing that he is banning Chinese-owned TikTok from U.S. app stores. The drastic move comes months after the Trump administration first teased the idea of outlawing this immensely popular video-sharing app due to national security concerns.
U.S. officials are concerned that this Chinese-owned and operated app can potentially pass on US users’ data to the Chinese government. And, with TikTok facing uncertainty in the U.S. between being banned or bought by an American company, many predict Likee may soon surpass TikTok. This has sparked the debate of Likee vs. TikTok.
With TikTok mired in uncertainty in the US, users are jumping to other video-sharing apps. The continual privacy concerns over TikTok may have opened the window for competitors such as Likee to try seizing the opportunity and take the social media throne. But, so far it hasn’t been successful in surpassing TikTok since the app is at least 50 million weekly active users behind TikTok.
Here’s a detailed insight on Likee vs. TikTok.
- Part 1: What Is Likee & What Is TikTok?
- Part 2: Who Uses Likee & TikTok?
- Part 3: Likee vs. TikTok: Features Comparison - Similarities & Differences
- Part 4: Will Likee Surpass TikTok?
What Is Likee & What Is TikTok?
Likee
Launched in the year 2017, Likee allows users to create short videos easily with intuitive editing tools. Formerly known as ‘Like’, this photo and video editing app give users the freedom to experiment on their videos and photos as much as they want. Just like TikTok, Likee is a social video platform that provides several fun ways to create music videos, short videos, and recreate famous scenes from movies, as well as share funny moments with followers. The app utilizes an artificial intelligence algorithm for exact content recommendations for its users.
TikTok
Released in September 2016, TikTok is the most popular short-form, video-sharing app. Often referred to as a “lip-syncing” app, it gives users the freedom to create and share 15-second mobile videos on any topic. It is a fun and entertaining app that has emerged as one of the biggest marketing and social networking platforms today.
Who Uses Likee & TikTok?
Likee is one of the many social-video sharing apps that have been making waves worldwide amid the privacy concerns and the ban imposed by the Trump administration on TikTok. The app is best for older teens and young adults. The app is ideal for users who love singing and dancing. Also, the app lets users star in their own music video and then share them online.
For teenagers who understand what’s apt to post in social media, can keep negative comments in perspective, and are prepared for some mature comment, Likee provides a great deal of entertainment and opportunities to show off creativity. The app has a 17+ age restriction.
Just like Likee, teenagers and younger people are the main users of TikTok. It is used by GenZ as a platform to express their creativity. According to GlobalWebIndex, about 41% of TikTok’s users are of the age group 16 to 24. A majority of TikTok’s users are content creators who wish to expand their reach through short videos.
Likee vs. TikTok: Features Comparison - Similarities & Differences
Ever since its launch in 2016, TikTok has been growing in popularity all over the world. It is a social platform for sharing short videos. As with Likee, it is the perfect tool for creating the most amazing multimedia content that you can think of.
Both these apps are used for creating and sharing short videos on social media and are compatible with Android as well as iOS devices. Each of these apps offers a range of attractions for their young users.
With people debating on whether to stick with TikTok or switch to Likee, are you confused about what sets apart these video-sharing apps from each other? Here’s a detailed comparison of Likee vs. TikTok.
| Features | TikTok | Likee |
|---|---|---|
| Headquarters | China | Singapore |
| Platform Type | TikTok is a PGC (Profession Generated Content) platform | Likee is a UGC (User Generated Content) platform |
| Video Editing Options | A multitude of video effects Emojis, text, frames, trimming videos, and much more | AI & AR-based technology Realistic hair color filters, 4D magic, superpower effects |
| Music Options | Broad and up-to-date music catalog. Third-party apps are needed to add their own music | The built-in music library is fairly limited to TikTok. Allows users to add ‘local music’ |
| Text Options | Text boxes with accurate timing and positioning. The background color is adjustable | Multiple text boxes with accurate timing. Ability to change the size, font, color, angle, and background |
| Socialization | TikTok aims to redefine digital socialization by introducing online video socialization | Likee allows user to watch live streaming and make new friends by People Nearby function |
| Users | 800 million active users worldwide | 150 million monthly active users |
Will Likee Surpass TikTok?
With the whole “TikTok being banned in the US” becoming a thing, some assumed that competitors will soon surpass TikTok. However, no competitor, including Likee has been successful in doing so. Although some users switched to other video-sharing apps in panic, TikTok remains to be in the spotlight even today. Moreover, after a deal was sealed with Walmart and Oracle, it appears that TikTok will be able to continue its operations in the U.S.
Whether TikTok is really a national security concern remains unclear. But, one thing is clear - just like TikTok, Likee isn’t protected from scrutiny over apps with Chinese roots. Likee is owned by a company based in Singapore which in turn was purchased by China’s JOYI. Moreover, with India already ousting Likee along with other Chinese apps for being a threat to national security, the Trump administration isn’t far behind.
Listed below are a few major reasons TikTok will maintain its top spot and popularity amid all privacy concerns for the years to come.
1.TikTok Is Highly Addictive
People on Facebook and Instagram might know that time flies by once they start scrolling through the news feed. But, TikTok is much more addictive than Facebook and Instagram. People on TikTok spend 55 minutes on the app on average. This is very interesting since it depicts the great potential for marketers.
Mostly, TikTok users spend their time in binge-watching videos. What makes TikTok so addictive is that the app enables users to express themselves through different creative ways.
2.Native Content Editor
TikTok’s features to shoot footage, quickly trim and stitch together video clips and incorporate voice as well as music effects at the touch of a button makes it the ideal destination for every creator. When it comes to Likee vs. TikTok, what makes the trim feature of TikTok so enticing is that the app allows creators to storyboard their videos and publish their finished product.
3.Its Feed Is Wired For Viral Videos
The homepage of TikTok is much more like Twitter than Instagram or Facebook. This means that viral videos with great engagement move to the front of the line and comprise the feed. Although a “Discover” tab allows you to browse specific topics and hashtags, you are served with one video at a time.
This is a part of TikTok’s competitive advantage over Likee. With an endless number of prompts, it is easy to participate since you need not have anything interesting to talk about to get started.
source：www.theguardian.com
Conclusion
No matter whether you are social media lurker or a content creator, be assured that TikTok is here to stay. Don’t believe us? Try Likee for yourself and you will soon realize that TikTok is unmatchable. In fact, with a constant surge in popularity of TikTok, it is all set to become the biggest video-sharing app ever. So with that being said, do you really think Likee can surpass TikTok?
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Likee vs. TikTok – With U.S. officials banning TikTok amid privacy concerns, users are contemplating which is better. Check out below to know more.
President Donald Trump on August 5, 2020, issued executive orders announcing that he is banning Chinese-owned TikTok from U.S. app stores. The drastic move comes months after the Trump administration first teased the idea of outlawing this immensely popular video-sharing app due to national security concerns.
U.S. officials are concerned that this Chinese-owned and operated app can potentially pass on US users’ data to the Chinese government. And, with TikTok facing uncertainty in the U.S. between being banned or bought by an American company, many predict Likee may soon surpass TikTok. This has sparked the debate of Likee vs. TikTok.
With TikTok mired in uncertainty in the US, users are jumping to other video-sharing apps. The continual privacy concerns over TikTok may have opened the window for competitors such as Likee to try seizing the opportunity and take the social media throne. But, so far it hasn’t been successful in surpassing TikTok since the app is at least 50 million weekly active users behind TikTok.
Here’s a detailed insight on Likee vs. TikTok.
- Part 1: What Is Likee & What Is TikTok?
- Part 2: Who Uses Likee & TikTok?
- Part 3: Likee vs. TikTok: Features Comparison - Similarities & Differences
- Part 4: Will Likee Surpass TikTok?
What Is Likee & What Is TikTok?
Likee
Launched in the year 2017, Likee allows users to create short videos easily with intuitive editing tools. Formerly known as ‘Like’, this photo and video editing app give users the freedom to experiment on their videos and photos as much as they want. Just like TikTok, Likee is a social video platform that provides several fun ways to create music videos, short videos, and recreate famous scenes from movies, as well as share funny moments with followers. The app utilizes an artificial intelligence algorithm for exact content recommendations for its users.
TikTok
Released in September 2016, TikTok is the most popular short-form, video-sharing app. Often referred to as a “lip-syncing” app, it gives users the freedom to create and share 15-second mobile videos on any topic. It is a fun and entertaining app that has emerged as one of the biggest marketing and social networking platforms today.
Who Uses Likee & TikTok?
Likee is one of the many social-video sharing apps that have been making waves worldwide amid the privacy concerns and the ban imposed by the Trump administration on TikTok. The app is best for older teens and young adults. The app is ideal for users who love singing and dancing. Also, the app lets users star in their own music video and then share them online.
For teenagers who understand what’s apt to post in social media, can keep negative comments in perspective, and are prepared for some mature comment, Likee provides a great deal of entertainment and opportunities to show off creativity. The app has a 17+ age restriction.
Just like Likee, teenagers and younger people are the main users of TikTok. It is used by GenZ as a platform to express their creativity. According to GlobalWebIndex, about 41% of TikTok’s users are of the age group 16 to 24. A majority of TikTok’s users are content creators who wish to expand their reach through short videos.
Likee vs. TikTok: Features Comparison - Similarities & Differences
Ever since its launch in 2016, TikTok has been growing in popularity all over the world. It is a social platform for sharing short videos. As with Likee, it is the perfect tool for creating the most amazing multimedia content that you can think of.
Both these apps are used for creating and sharing short videos on social media and are compatible with Android as well as iOS devices. Each of these apps offers a range of attractions for their young users.
With people debating on whether to stick with TikTok or switch to Likee, are you confused about what sets apart these video-sharing apps from each other? Here’s a detailed comparison of Likee vs. TikTok.
| Features | TikTok | Likee |
|---|---|---|
| Headquarters | China | Singapore |
| Platform Type | TikTok is a PGC (Profession Generated Content) platform | Likee is a UGC (User Generated Content) platform |
| Video Editing Options | A multitude of video effects Emojis, text, frames, trimming videos, and much more | AI & AR-based technology Realistic hair color filters, 4D magic, superpower effects |
| Music Options | Broad and up-to-date music catalog. Third-party apps are needed to add their own music | The built-in music library is fairly limited to TikTok. Allows users to add ‘local music’ |
| Text Options | Text boxes with accurate timing and positioning. The background color is adjustable | Multiple text boxes with accurate timing. Ability to change the size, font, color, angle, and background |
| Socialization | TikTok aims to redefine digital socialization by introducing online video socialization | Likee allows user to watch live streaming and make new friends by People Nearby function |
| Users | 800 million active users worldwide | 150 million monthly active users |
Will Likee Surpass TikTok?
With the whole “TikTok being banned in the US” becoming a thing, some assumed that competitors will soon surpass TikTok. However, no competitor, including Likee has been successful in doing so. Although some users switched to other video-sharing apps in panic, TikTok remains to be in the spotlight even today. Moreover, after a deal was sealed with Walmart and Oracle, it appears that TikTok will be able to continue its operations in the U.S.
Whether TikTok is really a national security concern remains unclear. But, one thing is clear - just like TikTok, Likee isn’t protected from scrutiny over apps with Chinese roots. Likee is owned by a company based in Singapore which in turn was purchased by China’s JOYI. Moreover, with India already ousting Likee along with other Chinese apps for being a threat to national security, the Trump administration isn’t far behind.
Listed below are a few major reasons TikTok will maintain its top spot and popularity amid all privacy concerns for the years to come.
1.TikTok Is Highly Addictive
People on Facebook and Instagram might know that time flies by once they start scrolling through the news feed. But, TikTok is much more addictive than Facebook and Instagram. People on TikTok spend 55 minutes on the app on average. This is very interesting since it depicts the great potential for marketers.
Mostly, TikTok users spend their time in binge-watching videos. What makes TikTok so addictive is that the app enables users to express themselves through different creative ways.
2.Native Content Editor
TikTok’s features to shoot footage, quickly trim and stitch together video clips and incorporate voice as well as music effects at the touch of a button makes it the ideal destination for every creator. When it comes to Likee vs. TikTok, what makes the trim feature of TikTok so enticing is that the app allows creators to storyboard their videos and publish their finished product.
3.Its Feed Is Wired For Viral Videos
The homepage of TikTok is much more like Twitter than Instagram or Facebook. This means that viral videos with great engagement move to the front of the line and comprise the feed. Although a “Discover” tab allows you to browse specific topics and hashtags, you are served with one video at a time.
This is a part of TikTok’s competitive advantage over Likee. With an endless number of prompts, it is easy to participate since you need not have anything interesting to talk about to get started.
source：www.theguardian.com
Conclusion
No matter whether you are social media lurker or a content creator, be assured that TikTok is here to stay. Don’t believe us? Try Likee for yourself and you will soon realize that TikTok is unmatchable. In fact, with a constant surge in popularity of TikTok, it is all set to become the biggest video-sharing app ever. So with that being said, do you really think Likee can surpass TikTok?
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Likee vs. TikTok – With U.S. officials banning TikTok amid privacy concerns, users are contemplating which is better. Check out below to know more.
President Donald Trump on August 5, 2020, issued executive orders announcing that he is banning Chinese-owned TikTok from U.S. app stores. The drastic move comes months after the Trump administration first teased the idea of outlawing this immensely popular video-sharing app due to national security concerns.
U.S. officials are concerned that this Chinese-owned and operated app can potentially pass on US users’ data to the Chinese government. And, with TikTok facing uncertainty in the U.S. between being banned or bought by an American company, many predict Likee may soon surpass TikTok. This has sparked the debate of Likee vs. TikTok.
With TikTok mired in uncertainty in the US, users are jumping to other video-sharing apps. The continual privacy concerns over TikTok may have opened the window for competitors such as Likee to try seizing the opportunity and take the social media throne. But, so far it hasn’t been successful in surpassing TikTok since the app is at least 50 million weekly active users behind TikTok.
Here’s a detailed insight on Likee vs. TikTok.
- Part 1: What Is Likee & What Is TikTok?
- Part 2: Who Uses Likee & TikTok?
- Part 3: Likee vs. TikTok: Features Comparison - Similarities & Differences
- Part 4: Will Likee Surpass TikTok?
What Is Likee & What Is TikTok?
Likee
Launched in the year 2017, Likee allows users to create short videos easily with intuitive editing tools. Formerly known as ‘Like’, this photo and video editing app give users the freedom to experiment on their videos and photos as much as they want. Just like TikTok, Likee is a social video platform that provides several fun ways to create music videos, short videos, and recreate famous scenes from movies, as well as share funny moments with followers. The app utilizes an artificial intelligence algorithm for exact content recommendations for its users.
TikTok
Released in September 2016, TikTok is the most popular short-form, video-sharing app. Often referred to as a “lip-syncing” app, it gives users the freedom to create and share 15-second mobile videos on any topic. It is a fun and entertaining app that has emerged as one of the biggest marketing and social networking platforms today.
Who Uses Likee & TikTok?
Likee is one of the many social-video sharing apps that have been making waves worldwide amid the privacy concerns and the ban imposed by the Trump administration on TikTok. The app is best for older teens and young adults. The app is ideal for users who love singing and dancing. Also, the app lets users star in their own music video and then share them online.
For teenagers who understand what’s apt to post in social media, can keep negative comments in perspective, and are prepared for some mature comment, Likee provides a great deal of entertainment and opportunities to show off creativity. The app has a 17+ age restriction.
Just like Likee, teenagers and younger people are the main users of TikTok. It is used by GenZ as a platform to express their creativity. According to GlobalWebIndex, about 41% of TikTok’s users are of the age group 16 to 24. A majority of TikTok’s users are content creators who wish to expand their reach through short videos.
Likee vs. TikTok: Features Comparison - Similarities & Differences
Ever since its launch in 2016, TikTok has been growing in popularity all over the world. It is a social platform for sharing short videos. As with Likee, it is the perfect tool for creating the most amazing multimedia content that you can think of.
Both these apps are used for creating and sharing short videos on social media and are compatible with Android as well as iOS devices. Each of these apps offers a range of attractions for their young users.
With people debating on whether to stick with TikTok or switch to Likee, are you confused about what sets apart these video-sharing apps from each other? Here’s a detailed comparison of Likee vs. TikTok.
| Features | TikTok | Likee |
|---|---|---|
| Headquarters | China | Singapore |
| Platform Type | TikTok is a PGC (Profession Generated Content) platform | Likee is a UGC (User Generated Content) platform |
| Video Editing Options | A multitude of video effects Emojis, text, frames, trimming videos, and much more | AI & AR-based technology Realistic hair color filters, 4D magic, superpower effects |
| Music Options | Broad and up-to-date music catalog. Third-party apps are needed to add their own music | The built-in music library is fairly limited to TikTok. Allows users to add ‘local music’ |
| Text Options | Text boxes with accurate timing and positioning. The background color is adjustable | Multiple text boxes with accurate timing. Ability to change the size, font, color, angle, and background |
| Socialization | TikTok aims to redefine digital socialization by introducing online video socialization | Likee allows user to watch live streaming and make new friends by People Nearby function |
| Users | 800 million active users worldwide | 150 million monthly active users |
Will Likee Surpass TikTok?
With the whole “TikTok being banned in the US” becoming a thing, some assumed that competitors will soon surpass TikTok. However, no competitor, including Likee has been successful in doing so. Although some users switched to other video-sharing apps in panic, TikTok remains to be in the spotlight even today. Moreover, after a deal was sealed with Walmart and Oracle, it appears that TikTok will be able to continue its operations in the U.S.
Whether TikTok is really a national security concern remains unclear. But, one thing is clear - just like TikTok, Likee isn’t protected from scrutiny over apps with Chinese roots. Likee is owned by a company based in Singapore which in turn was purchased by China’s JOYI. Moreover, with India already ousting Likee along with other Chinese apps for being a threat to national security, the Trump administration isn’t far behind.
Listed below are a few major reasons TikTok will maintain its top spot and popularity amid all privacy concerns for the years to come.
1.TikTok Is Highly Addictive
People on Facebook and Instagram might know that time flies by once they start scrolling through the news feed. But, TikTok is much more addictive than Facebook and Instagram. People on TikTok spend 55 minutes on the app on average. This is very interesting since it depicts the great potential for marketers.
Mostly, TikTok users spend their time in binge-watching videos. What makes TikTok so addictive is that the app enables users to express themselves through different creative ways.
2.Native Content Editor
TikTok’s features to shoot footage, quickly trim and stitch together video clips and incorporate voice as well as music effects at the touch of a button makes it the ideal destination for every creator. When it comes to Likee vs. TikTok, what makes the trim feature of TikTok so enticing is that the app allows creators to storyboard their videos and publish their finished product.
3.Its Feed Is Wired For Viral Videos
The homepage of TikTok is much more like Twitter than Instagram or Facebook. This means that viral videos with great engagement move to the front of the line and comprise the feed. Although a “Discover” tab allows you to browse specific topics and hashtags, you are served with one video at a time.
This is a part of TikTok’s competitive advantage over Likee. With an endless number of prompts, it is easy to participate since you need not have anything interesting to talk about to get started.
source：www.theguardian.com
Conclusion
No matter whether you are social media lurker or a content creator, be assured that TikTok is here to stay. Don’t believe us? Try Likee for yourself and you will soon realize that TikTok is unmatchable. In fact, with a constant surge in popularity of TikTok, it is all set to become the biggest video-sharing app ever. So with that being said, do you really think Likee can surpass TikTok?
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Likee vs. TikTok – With U.S. officials banning TikTok amid privacy concerns, users are contemplating which is better. Check out below to know more.
President Donald Trump on August 5, 2020, issued executive orders announcing that he is banning Chinese-owned TikTok from U.S. app stores. The drastic move comes months after the Trump administration first teased the idea of outlawing this immensely popular video-sharing app due to national security concerns.
U.S. officials are concerned that this Chinese-owned and operated app can potentially pass on US users’ data to the Chinese government. And, with TikTok facing uncertainty in the U.S. between being banned or bought by an American company, many predict Likee may soon surpass TikTok. This has sparked the debate of Likee vs. TikTok.
With TikTok mired in uncertainty in the US, users are jumping to other video-sharing apps. The continual privacy concerns over TikTok may have opened the window for competitors such as Likee to try seizing the opportunity and take the social media throne. But, so far it hasn’t been successful in surpassing TikTok since the app is at least 50 million weekly active users behind TikTok.
Here’s a detailed insight on Likee vs. TikTok.
- Part 1: What Is Likee & What Is TikTok?
- Part 2: Who Uses Likee & TikTok?
- Part 3: Likee vs. TikTok: Features Comparison - Similarities & Differences
- Part 4: Will Likee Surpass TikTok?
What Is Likee & What Is TikTok?
Likee
Launched in the year 2017, Likee allows users to create short videos easily with intuitive editing tools. Formerly known as ‘Like’, this photo and video editing app give users the freedom to experiment on their videos and photos as much as they want. Just like TikTok, Likee is a social video platform that provides several fun ways to create music videos, short videos, and recreate famous scenes from movies, as well as share funny moments with followers. The app utilizes an artificial intelligence algorithm for exact content recommendations for its users.
TikTok
Released in September 2016, TikTok is the most popular short-form, video-sharing app. Often referred to as a “lip-syncing” app, it gives users the freedom to create and share 15-second mobile videos on any topic. It is a fun and entertaining app that has emerged as one of the biggest marketing and social networking platforms today.
Who Uses Likee & TikTok?
Likee is one of the many social-video sharing apps that have been making waves worldwide amid the privacy concerns and the ban imposed by the Trump administration on TikTok. The app is best for older teens and young adults. The app is ideal for users who love singing and dancing. Also, the app lets users star in their own music video and then share them online.
For teenagers who understand what’s apt to post in social media, can keep negative comments in perspective, and are prepared for some mature comment, Likee provides a great deal of entertainment and opportunities to show off creativity. The app has a 17+ age restriction.
Just like Likee, teenagers and younger people are the main users of TikTok. It is used by GenZ as a platform to express their creativity. According to GlobalWebIndex, about 41% of TikTok’s users are of the age group 16 to 24. A majority of TikTok’s users are content creators who wish to expand their reach through short videos.
Likee vs. TikTok: Features Comparison - Similarities & Differences
Ever since its launch in 2016, TikTok has been growing in popularity all over the world. It is a social platform for sharing short videos. As with Likee, it is the perfect tool for creating the most amazing multimedia content that you can think of.
Both these apps are used for creating and sharing short videos on social media and are compatible with Android as well as iOS devices. Each of these apps offers a range of attractions for their young users.
With people debating on whether to stick with TikTok or switch to Likee, are you confused about what sets apart these video-sharing apps from each other? Here’s a detailed comparison of Likee vs. TikTok.
| Features | TikTok | Likee |
|---|---|---|
| Headquarters | China | Singapore |
| Platform Type | TikTok is a PGC (Profession Generated Content) platform | Likee is a UGC (User Generated Content) platform |
| Video Editing Options | A multitude of video effects Emojis, text, frames, trimming videos, and much more | AI & AR-based technology Realistic hair color filters, 4D magic, superpower effects |
| Music Options | Broad and up-to-date music catalog. Third-party apps are needed to add their own music | The built-in music library is fairly limited to TikTok. Allows users to add ‘local music’ |
| Text Options | Text boxes with accurate timing and positioning. The background color is adjustable | Multiple text boxes with accurate timing. Ability to change the size, font, color, angle, and background |
| Socialization | TikTok aims to redefine digital socialization by introducing online video socialization | Likee allows user to watch live streaming and make new friends by People Nearby function |
| Users | 800 million active users worldwide | 150 million monthly active users |
Will Likee Surpass TikTok?
With the whole “TikTok being banned in the US” becoming a thing, some assumed that competitors will soon surpass TikTok. However, no competitor, including Likee has been successful in doing so. Although some users switched to other video-sharing apps in panic, TikTok remains to be in the spotlight even today. Moreover, after a deal was sealed with Walmart and Oracle, it appears that TikTok will be able to continue its operations in the U.S.
Whether TikTok is really a national security concern remains unclear. But, one thing is clear - just like TikTok, Likee isn’t protected from scrutiny over apps with Chinese roots. Likee is owned by a company based in Singapore which in turn was purchased by China’s JOYI. Moreover, with India already ousting Likee along with other Chinese apps for being a threat to national security, the Trump administration isn’t far behind.
Listed below are a few major reasons TikTok will maintain its top spot and popularity amid all privacy concerns for the years to come.
1.TikTok Is Highly Addictive
People on Facebook and Instagram might know that time flies by once they start scrolling through the news feed. But, TikTok is much more addictive than Facebook and Instagram. People on TikTok spend 55 minutes on the app on average. This is very interesting since it depicts the great potential for marketers.
Mostly, TikTok users spend their time in binge-watching videos. What makes TikTok so addictive is that the app enables users to express themselves through different creative ways.
2.Native Content Editor
TikTok’s features to shoot footage, quickly trim and stitch together video clips and incorporate voice as well as music effects at the touch of a button makes it the ideal destination for every creator. When it comes to Likee vs. TikTok, what makes the trim feature of TikTok so enticing is that the app allows creators to storyboard their videos and publish their finished product.
3.Its Feed Is Wired For Viral Videos
The homepage of TikTok is much more like Twitter than Instagram or Facebook. This means that viral videos with great engagement move to the front of the line and comprise the feed. Although a “Discover” tab allows you to browse specific topics and hashtags, you are served with one video at a time.
This is a part of TikTok’s competitive advantage over Likee. With an endless number of prompts, it is easy to participate since you need not have anything interesting to talk about to get started.
source：www.theguardian.com
Conclusion
No matter whether you are social media lurker or a content creator, be assured that TikTok is here to stay. Don’t believe us? Try Likee for yourself and you will soon realize that TikTok is unmatchable. In fact, with a constant surge in popularity of TikTok, it is all set to become the biggest video-sharing app ever. So with that being said, do you really think Likee can surpass TikTok?
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Enhancing Brand Visibility on TikTok with Innovative Ads
Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.
TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.
In this article
01 Why does TikTok Advertising Matter?
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
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There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
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- Title: "Social Media Showdown Which Platform Dominates, Likes or TikTok?"
- Author: Brian
- Created at : 2024-05-23 13:20:41
- Updated at : 2024-05-24 13:20:41
- Link: https://tiktok-videos.techidaily.com/social-media-showdown-which-platform-dominates-likes-or-tiktok/
- License: This work is licensed under CC BY-NC-SA 4.0.
