Social Media Strategies: An In-Depth Comparison Between TikTok & Snap

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Efficiently Capturing Footage for Ideal Snaps via Mac

How to Make a Video Best Fits Snapchat Size on Mac?

Liza Brown

Oct 26, 2023• Proven solutions

How to create a video best fit Snapchat? With more than 240 million active daily users, Snapchat is one of the most popular social media networks globally. It is also an instant messaging app that allows its users to express themselves visually in a diverse variety of manners including photos, videos, stories, stickers, emoji, and more.

One of the best features of Snapchat that makes it so attractive among the young audience is its mobile-oriented user interface. Snapchat was the first social networking platform to introduce the concept of daily stories which was widely adopted by other instant messengers as well including Instagram and WhatsApp. Since it is a mobile-oriented platform, you need to create and edit your videos in a certain way to make sure they are the best fit for Snapchat.

You May Also Like: The Ultimate Guide of Snapchat Filters

What Are the Ideal Features of a Snapchat Video?

Snapchat is highly optimized for vertical viewing which means that all the content needs to be served in portrait aspect ratio instead of landscape used by YouTube and other video platforms. You need to ensure that every aspect of your video is perfect before you can upload it for Snapchat on Mac. Here are some of the key features that you must not forget.

• Resolution - The ideal resolution of a Snapchat video is 1080 x 1920 pixels which is known as full HD. This resolution will ensure that your video loads in the right way and remains sharp and crisp for an excellent viewing experience.
• Video Format - The recommended video format for Snapchat clips is MP4 and MOV. You can use either of those formats on your Mac.
• Aspect Ratio - This is one of the key aspects of any video that determines the orientation of viewing. For a perfect Snapchat video, it is recommended that you keep the aspect ratio to 9:16.
• Video Length Size - Remember that Snapchat isn’t like YouTube and serves an audience that wants micro-entertainment. This is why the recommended time for your video is 3 to 10 seconds with the video size not exceeding 32 MB. Otherwise, the Snapchat audience may not respond well to your videos.

That is why it is crucial that your Snapchat video has all the ideal features so your audience can enjoy the viewing experience as intended instead of attempting to manipulate their phones to be able to see the video clearly. It will create an unpleasant and frustrating experience and your viewers might not stay with you.

How to Adjust the Video for Snapchat on Mac? [Step-by-Step]

• Part1. Changing Snapchat Video Format on Filmora
• Part2. Changing Snapchat Video Aspect Ratio on Filmora
• Part3. Changing Snapchat Video Size on Filmora

If your video doesn’t have the ideal features for Snapchat uploading, you don’t need to worry. You can easily edit your video on Filmora X to adjust everything including the aspect ratio, size, and format.

Part1. Changing Snapchat Video Format on Filmora

1. Importing Video

The first step is to import the video using the option ‘Import Media Files’ in the import tab. You can also drag and drop the media files you need to work on.

2. Selecting the Right Output Format

Once you have imported the file, drag and drop it onto the Timeline. Now click on the ‘Export’ button. Here you will be able to select your output video format which needs to be either MOV or MP4.

3. Exporting Your Snapchat Video

After you have defined the settings, you can click on the ‘Export’ button to start the saving process. Your video is now available to you in the right format.

Part2. Changing Snapchat Video Aspect Ratio on Filmora

You can use multiple methods to change the aspect ratio of your Snapchat video on Filmora. It depends on the nature of editing you need to perform on your video. You can choose from any of the methods given below to edit your video for Snapchat in a user-friendly manner on Mac.

● Method 1 - Launch the editor and click on the drop-down list. You will see the popular aspect ratios listed in the list from where you can choose any. Select the right one that is 9:16 for Snapchat and export the file right away.

● Method 2 - The second method you can use is present under the Project Settings. You can also lock the aspect ratio using the features available here.

● Method 3 - The third method allows you to change the aspect ratio manually during the video editing process. You need to right-click on the timeline and select the ‘Crop and Zoom’ option. You will see a pop-up window where all the popular options will be available to you. You can choose either of them or select an aspect ratio manually.

● Step 4 - The final method to change the aspect ratio of your video on Mac is at the time of exporting your media file. Here you can select the aspect ratio for your local computer, a particular device, YouTube, or DVD TV.

Part3. Changing Snapchat Video Size on Filmora

1. Importing Media File to Filmora

Using the ‘Import’ menu, import your media files, or simply drag and drop them from your Mac OS. Once the files are in the software, drag them to the Timeline track.

2. Cropping Your Video for Snapchat

Here you can use the ‘Crop and Zoom’ button from the Timeline by right-clicking on it, so you can only focus on the aspect of the video that you want to show. This will resize the video as well.

3. Cutting the Video

Another option you have is to delete the unnecessary parts of the video by selecting them through the indicator present on the timeline. Once you have selected the parts you don’t need, right-click on them and select ‘Delete’.

4. Exporting Your Snapchat Video

Once you have resized your video by cropping and cutting the media file, you can now export it in the right resolution, bit rate, and format to ensure you get the minimum file size.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

How to create a video best fit Snapchat? With more than 240 million active daily users, Snapchat is one of the most popular social media networks globally. It is also an instant messaging app that allows its users to express themselves visually in a diverse variety of manners including photos, videos, stories, stickers, emoji, and more.

One of the best features of Snapchat that makes it so attractive among the young audience is its mobile-oriented user interface. Snapchat was the first social networking platform to introduce the concept of daily stories which was widely adopted by other instant messengers as well including Instagram and WhatsApp. Since it is a mobile-oriented platform, you need to create and edit your videos in a certain way to make sure they are the best fit for Snapchat.

You May Also Like: The Ultimate Guide of Snapchat Filters

What Are the Ideal Features of a Snapchat Video?

Snapchat is highly optimized for vertical viewing which means that all the content needs to be served in portrait aspect ratio instead of landscape used by YouTube and other video platforms. You need to ensure that every aspect of your video is perfect before you can upload it for Snapchat on Mac. Here are some of the key features that you must not forget.

• Resolution - The ideal resolution of a Snapchat video is 1080 x 1920 pixels which is known as full HD. This resolution will ensure that your video loads in the right way and remains sharp and crisp for an excellent viewing experience.
• Video Format - The recommended video format for Snapchat clips is MP4 and MOV. You can use either of those formats on your Mac.
• Aspect Ratio - This is one of the key aspects of any video that determines the orientation of viewing. For a perfect Snapchat video, it is recommended that you keep the aspect ratio to 9:16.
• Video Length Size - Remember that Snapchat isn’t like YouTube and serves an audience that wants micro-entertainment. This is why the recommended time for your video is 3 to 10 seconds with the video size not exceeding 32 MB. Otherwise, the Snapchat audience may not respond well to your videos.

That is why it is crucial that your Snapchat video has all the ideal features so your audience can enjoy the viewing experience as intended instead of attempting to manipulate their phones to be able to see the video clearly. It will create an unpleasant and frustrating experience and your viewers might not stay with you.

How to Adjust the Video for Snapchat on Mac? [Step-by-Step]

• Part1. Changing Snapchat Video Format on Filmora
• Part2. Changing Snapchat Video Aspect Ratio on Filmora
• Part3. Changing Snapchat Video Size on Filmora

If your video doesn’t have the ideal features for Snapchat uploading, you don’t need to worry. You can easily edit your video on Filmora X to adjust everything including the aspect ratio, size, and format.

Part1. Changing Snapchat Video Format on Filmora

1. Importing Video

The first step is to import the video using the option ‘Import Media Files’ in the import tab. You can also drag and drop the media files you need to work on.

2. Selecting the Right Output Format

Once you have imported the file, drag and drop it onto the Timeline. Now click on the ‘Export’ button. Here you will be able to select your output video format which needs to be either MOV or MP4.

3. Exporting Your Snapchat Video

After you have defined the settings, you can click on the ‘Export’ button to start the saving process. Your video is now available to you in the right format.

Part2. Changing Snapchat Video Aspect Ratio on Filmora

You can use multiple methods to change the aspect ratio of your Snapchat video on Filmora. It depends on the nature of editing you need to perform on your video. You can choose from any of the methods given below to edit your video for Snapchat in a user-friendly manner on Mac.

● Method 1 - Launch the editor and click on the drop-down list. You will see the popular aspect ratios listed in the list from where you can choose any. Select the right one that is 9:16 for Snapchat and export the file right away.

● Method 2 - The second method you can use is present under the Project Settings. You can also lock the aspect ratio using the features available here.

● Method 3 - The third method allows you to change the aspect ratio manually during the video editing process. You need to right-click on the timeline and select the ‘Crop and Zoom’ option. You will see a pop-up window where all the popular options will be available to you. You can choose either of them or select an aspect ratio manually.

● Step 4 - The final method to change the aspect ratio of your video on Mac is at the time of exporting your media file. Here you can select the aspect ratio for your local computer, a particular device, YouTube, or DVD TV.

Part3. Changing Snapchat Video Size on Filmora

1. Importing Media File to Filmora

Using the ‘Import’ menu, import your media files, or simply drag and drop them from your Mac OS. Once the files are in the software, drag them to the Timeline track.

2. Cropping Your Video for Snapchat

Here you can use the ‘Crop and Zoom’ button from the Timeline by right-clicking on it, so you can only focus on the aspect of the video that you want to show. This will resize the video as well.

3. Cutting the Video

Another option you have is to delete the unnecessary parts of the video by selecting them through the indicator present on the timeline. Once you have selected the parts you don’t need, right-click on them and select ‘Delete’.

4. Exporting Your Snapchat Video

Once you have resized your video by cropping and cutting the media file, you can now export it in the right resolution, bit rate, and format to ensure you get the minimum file size.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

How to create a video best fit Snapchat? With more than 240 million active daily users, Snapchat is one of the most popular social media networks globally. It is also an instant messaging app that allows its users to express themselves visually in a diverse variety of manners including photos, videos, stories, stickers, emoji, and more.

One of the best features of Snapchat that makes it so attractive among the young audience is its mobile-oriented user interface. Snapchat was the first social networking platform to introduce the concept of daily stories which was widely adopted by other instant messengers as well including Instagram and WhatsApp. Since it is a mobile-oriented platform, you need to create and edit your videos in a certain way to make sure they are the best fit for Snapchat.

You May Also Like: The Ultimate Guide of Snapchat Filters

What Are the Ideal Features of a Snapchat Video?

Snapchat is highly optimized for vertical viewing which means that all the content needs to be served in portrait aspect ratio instead of landscape used by YouTube and other video platforms. You need to ensure that every aspect of your video is perfect before you can upload it for Snapchat on Mac. Here are some of the key features that you must not forget.

• Resolution - The ideal resolution of a Snapchat video is 1080 x 1920 pixels which is known as full HD. This resolution will ensure that your video loads in the right way and remains sharp and crisp for an excellent viewing experience.
• Video Format - The recommended video format for Snapchat clips is MP4 and MOV. You can use either of those formats on your Mac.
• Aspect Ratio - This is one of the key aspects of any video that determines the orientation of viewing. For a perfect Snapchat video, it is recommended that you keep the aspect ratio to 9:16.
• Video Length Size - Remember that Snapchat isn’t like YouTube and serves an audience that wants micro-entertainment. This is why the recommended time for your video is 3 to 10 seconds with the video size not exceeding 32 MB. Otherwise, the Snapchat audience may not respond well to your videos.

That is why it is crucial that your Snapchat video has all the ideal features so your audience can enjoy the viewing experience as intended instead of attempting to manipulate their phones to be able to see the video clearly. It will create an unpleasant and frustrating experience and your viewers might not stay with you.

How to Adjust the Video for Snapchat on Mac? [Step-by-Step]

• Part1. Changing Snapchat Video Format on Filmora
• Part2. Changing Snapchat Video Aspect Ratio on Filmora
• Part3. Changing Snapchat Video Size on Filmora

If your video doesn’t have the ideal features for Snapchat uploading, you don’t need to worry. You can easily edit your video on Filmora X to adjust everything including the aspect ratio, size, and format.

Part1. Changing Snapchat Video Format on Filmora

1. Importing Video

The first step is to import the video using the option ‘Import Media Files’ in the import tab. You can also drag and drop the media files you need to work on.

2. Selecting the Right Output Format

Once you have imported the file, drag and drop it onto the Timeline. Now click on the ‘Export’ button. Here you will be able to select your output video format which needs to be either MOV or MP4.

3. Exporting Your Snapchat Video

After you have defined the settings, you can click on the ‘Export’ button to start the saving process. Your video is now available to you in the right format.

Part2. Changing Snapchat Video Aspect Ratio on Filmora

You can use multiple methods to change the aspect ratio of your Snapchat video on Filmora. It depends on the nature of editing you need to perform on your video. You can choose from any of the methods given below to edit your video for Snapchat in a user-friendly manner on Mac.

● Method 1 - Launch the editor and click on the drop-down list. You will see the popular aspect ratios listed in the list from where you can choose any. Select the right one that is 9:16 for Snapchat and export the file right away.

● Method 2 - The second method you can use is present under the Project Settings. You can also lock the aspect ratio using the features available here.

● Method 3 - The third method allows you to change the aspect ratio manually during the video editing process. You need to right-click on the timeline and select the ‘Crop and Zoom’ option. You will see a pop-up window where all the popular options will be available to you. You can choose either of them or select an aspect ratio manually.

● Step 4 - The final method to change the aspect ratio of your video on Mac is at the time of exporting your media file. Here you can select the aspect ratio for your local computer, a particular device, YouTube, or DVD TV.

Part3. Changing Snapchat Video Size on Filmora

1. Importing Media File to Filmora

Using the ‘Import’ menu, import your media files, or simply drag and drop them from your Mac OS. Once the files are in the software, drag them to the Timeline track.

2. Cropping Your Video for Snapchat

Here you can use the ‘Crop and Zoom’ button from the Timeline by right-clicking on it, so you can only focus on the aspect of the video that you want to show. This will resize the video as well.

3. Cutting the Video

Another option you have is to delete the unnecessary parts of the video by selecting them through the indicator present on the timeline. Once you have selected the parts you don’t need, right-click on them and select ‘Delete’.

4. Exporting Your Snapchat Video

Once you have resized your video by cropping and cutting the media file, you can now export it in the right resolution, bit rate, and format to ensure you get the minimum file size.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

How to create a video best fit Snapchat? With more than 240 million active daily users, Snapchat is one of the most popular social media networks globally. It is also an instant messaging app that allows its users to express themselves visually in a diverse variety of manners including photos, videos, stories, stickers, emoji, and more.

One of the best features of Snapchat that makes it so attractive among the young audience is its mobile-oriented user interface. Snapchat was the first social networking platform to introduce the concept of daily stories which was widely adopted by other instant messengers as well including Instagram and WhatsApp. Since it is a mobile-oriented platform, you need to create and edit your videos in a certain way to make sure they are the best fit for Snapchat.

You May Also Like: The Ultimate Guide of Snapchat Filters

What Are the Ideal Features of a Snapchat Video?

Snapchat is highly optimized for vertical viewing which means that all the content needs to be served in portrait aspect ratio instead of landscape used by YouTube and other video platforms. You need to ensure that every aspect of your video is perfect before you can upload it for Snapchat on Mac. Here are some of the key features that you must not forget.

• Resolution - The ideal resolution of a Snapchat video is 1080 x 1920 pixels which is known as full HD. This resolution will ensure that your video loads in the right way and remains sharp and crisp for an excellent viewing experience.
• Video Format - The recommended video format for Snapchat clips is MP4 and MOV. You can use either of those formats on your Mac.
• Aspect Ratio - This is one of the key aspects of any video that determines the orientation of viewing. For a perfect Snapchat video, it is recommended that you keep the aspect ratio to 9:16.
• Video Length Size - Remember that Snapchat isn’t like YouTube and serves an audience that wants micro-entertainment. This is why the recommended time for your video is 3 to 10 seconds with the video size not exceeding 32 MB. Otherwise, the Snapchat audience may not respond well to your videos.

That is why it is crucial that your Snapchat video has all the ideal features so your audience can enjoy the viewing experience as intended instead of attempting to manipulate their phones to be able to see the video clearly. It will create an unpleasant and frustrating experience and your viewers might not stay with you.

How to Adjust the Video for Snapchat on Mac? [Step-by-Step]

• Part1. Changing Snapchat Video Format on Filmora
• Part2. Changing Snapchat Video Aspect Ratio on Filmora
• Part3. Changing Snapchat Video Size on Filmora

If your video doesn’t have the ideal features for Snapchat uploading, you don’t need to worry. You can easily edit your video on Filmora X to adjust everything including the aspect ratio, size, and format.

Part1. Changing Snapchat Video Format on Filmora

1. Importing Video

The first step is to import the video using the option ‘Import Media Files’ in the import tab. You can also drag and drop the media files you need to work on.

2. Selecting the Right Output Format

Once you have imported the file, drag and drop it onto the Timeline. Now click on the ‘Export’ button. Here you will be able to select your output video format which needs to be either MOV or MP4.

3. Exporting Your Snapchat Video

After you have defined the settings, you can click on the ‘Export’ button to start the saving process. Your video is now available to you in the right format.

Part2. Changing Snapchat Video Aspect Ratio on Filmora

You can use multiple methods to change the aspect ratio of your Snapchat video on Filmora. It depends on the nature of editing you need to perform on your video. You can choose from any of the methods given below to edit your video for Snapchat in a user-friendly manner on Mac.

● Method 1 - Launch the editor and click on the drop-down list. You will see the popular aspect ratios listed in the list from where you can choose any. Select the right one that is 9:16 for Snapchat and export the file right away.

● Method 2 - The second method you can use is present under the Project Settings. You can also lock the aspect ratio using the features available here.

● Method 3 - The third method allows you to change the aspect ratio manually during the video editing process. You need to right-click on the timeline and select the ‘Crop and Zoom’ option. You will see a pop-up window where all the popular options will be available to you. You can choose either of them or select an aspect ratio manually.

● Step 4 - The final method to change the aspect ratio of your video on Mac is at the time of exporting your media file. Here you can select the aspect ratio for your local computer, a particular device, YouTube, or DVD TV.

Part3. Changing Snapchat Video Size on Filmora

1. Importing Media File to Filmora

Using the ‘Import’ menu, import your media files, or simply drag and drop them from your Mac OS. Once the files are in the software, drag them to the Timeline track.

2. Cropping Your Video for Snapchat

Here you can use the ‘Crop and Zoom’ button from the Timeline by right-clicking on it, so you can only focus on the aspect of the video that you want to show. This will resize the video as well.

3. Cutting the Video

Another option you have is to delete the unnecessary parts of the video by selecting them through the indicator present on the timeline. Once you have selected the parts you don’t need, right-click on them and select ‘Delete’.

4. Exporting Your Snapchat Video

Once you have resized your video by cropping and cutting the media file, you can now export it in the right resolution, bit rate, and format to ensure you get the minimum file size.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

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