The Blueprint for Creating Stellar TikTok Promotional Content

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

Evasive Action to Escape the Shadowban Snare

TikTok Shadowban: How to Get Unshadowbanned on Tiktok

Shanoon Cox

Mar 27, 2024• Proven solutions

Fame is a very fickle friend. Anyone can go viral and become TikTok famous by gaining more likes, lots of views, and video shares. TikTok’s algorithm can put your videos at the top of the “For You” scroll and turn you into a sensation overnight, thus skyrocketing your followers count in a matter of few days. But, did you know that TikTok removed almost 50 million videos in just 6 months because those videos violated its rules?

While this social media site can easily be your shot to fame, it can even take away your audience. Or worse, it can ban you from using the app if you do not follow its community guidelines and rules. And, if you’ve been on TikTok for a while now, chances are you’ve heard about users getting ‘shadowbanned’. It’s not unusual for users to unknowingly stop receiving likes, views, and traffic on their accounts due to TikTok shadowban.

Ever since the influx of social media, shadow banning, also known as ghost banning or stealth banning, has been around. It comes up when content has been blocked or partially blocked. Sadly, when your TikTok account is shadowbanned, it will negatively affect your reach and halt your growth. Influencers and businesses rely on social media to create a community. And when they lose a part of that community, they feel a loss of support.

Wondering what shadowbanning entails, how to determine if you’ve been shadowbanned, and how to get unshadowbanned on TikTok? Check out below.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

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* Secure Download

• Part 1: What is a Shadowban On TikTok?
• Part 2: How Long is TikTok Shadowban?
• Part 3: How Do I Know If I am Shadowbanned?
• Part 4: Why am I Getting Shadowbanned On TikTok?
• Part 5: How to Fix TikTok Shadowban and Get Unshadowbanned?
• Part 6: Use Excellent Video Editors to Make Amazing TikTok Videos

Part 1: What is a Shadowban On TikTok?

The word “shadowban” is relatively self-explanatory. Basically, it means your account has been banned. But, the shadow part of the term means that you won’t know about the ban.

Shadowban on TikTok is a restriction that prevents your videos from appearing on the For You page or on hashtag results. It is a situation where your visibility has been reduced or where you have been banned from the platform, without your knowledge.

The act of shadowbanning a TikTok account is an automatic process done by TikTok’s algorithm to protect other users against spam content, copyright issues, and adult content. When you get shadowbanned, you stop receiving likes, views, and traffic from the For You page. Often, shadowbans go unnoticed until another user who stumbled upon your video points it out.

Part 2: How Long is TikTok Shadowban?

At the early stages of TikTok, shadowbans lasted for 24 hours. But, with the latest update in the TikTok algorithm, the length of TikTok shadowban is growing. Nowadays, a TikTok account is shadowbanned for approximately up to 2 weeks.

Within the first week, there will be a drop in your followers and so will the views. After a few days of the account shadowban being in place, you won’t be able to enter any tags or make new videos on TikTok unless they are public.

Part 3: How Do I Know If I am Shadowbanned?

The TikTok app doesn’t ever actually tell if you are shadowbanned. But, if you are then you can probably notice it. If you are shadowbanned, your videos will neither show up on the TikTok “For You” page nor will they appear when you search them via hashtag.

During a TikTok shadowban, your videos and content will not:

• be visible in the search results
• be visible on the feed
• receive new followers
• receive likes from others
• receive comments from others

Part 4: Why am I Getting Shadowbanned On TikTok?

TikTok has not issued any explanation on its shadowbanning techniques. However, what makes complete sense is that TikTok shadowbans its users for creating videos that violate its community guidelines.

Any video with offensive content that can harm the sentiments of people or anything that can trigger other users can attract TikTok shadowban. The app might limit the visibility of your content for reasons such as your account acting as spam or you are posting inappropriate content.

Spam Behavior

The primary reason why a user’s TikTok account can get shadowbanned is that they behave like a spammer. Usually, new people go on a spree of liking and following people in the hope that they will like and follow back. However, TikTok might recognize this behavior as spam and consider you as a robot.

If you like more than 100 posts daily, you might want to slow down. If you follow more than 50 TikTok accounts in a day, it is best to re-evaluate that strategy.

Inappropriate Content

Posting videos that go against the TikTok rules and community guidelines can get you shadowbanned or permanently banned.

The following content is considered inappropriate by TikTok:

• hate speech
• fake news
• violence
• nudity
• drugs
• copyrighted music

TikTok is committed to make its platform an inclusive and safe space. So, if you have experienced a drop in views or engagement, consider reassessing your recent content.

Part 5: How to Fix TikTok Shadowban and Get Unshadowbanned?

Wondering about how do you get unshadowbanned on TikTok? Here’s what you can do to remove your shadowban:

Uninstall and Reinstall TikTok

Firstly, delete your recent video. If it doesn’t work, uninstall and then reinstall the TikTok app. Sometimes, your app might just need an update to become functional once again.

Switch to A Pro Account

When doing a Google search on how to get unshadowbanned on TikTok, the most common tip you’ll find is to go into the Settings of your TikTok account and tap “Switch to a Pro Account”. The reason is that making the switch will allow you to see analytics for your posts and find out how people access your videos. By doing this, you can easily monitor how far your engagement has increased or dropped.

Delete Offensive Content

You should delete content that goes against the rules and community guidelines laid down by TikTok. After deleting inappropriate content, you have to wait for at least two weeks to get the shadowban lifted. You can refresh your device once in a while to check if you have finally managed to lift the ban.

Put TikTok On Hold for Sometime

Once you have deleted offensive content, clear the cache, close your app, ensure it is updated and then take a break from TikTok for a few days. Coming back after you have cleaned up your account and taken the needed break might get you unshadowbanned on TikTok.

Post Original, Innovative Content

When you return to posting content, you need to make sure your TikTok account doesn’t get shadowbanned again. Your account has already been flagged for something and so you need to try even harder to behave. If you go back to posting the same kind of content that got you banned in the first place, you will be booted off the stage again.

Ensure you always post original content with innovative ideas. Brainstorm new ideas with your team and come up with something new and unique. This way, you can avoid copyright infringement laws on TikTok.

Know Your Audience More

These days, there are many kids and minor accounts on TikTok, and maintaining a healthy environment is a part of your responsibility. Keep your videos free from sexualized themes, nudity, pornographic material, and suggestive themes. Remember; posting such content can land you in serious trouble with TikTok shadowban.

Part 6: Use Excellent Video Editors to Make Amazing TikTok Videos

With increasing competition among TikTok users, it is important to use a powerful video editing tool to make your TikTok videos stand out. That’s where Wondershare Filmora comes in. Whether it’s family, business, music, travel, game, education, and vlog, Fimora Video Editor can help with advanced editing solutions.

With Filmora video editor, TikTok users can avail salient editing features like:

• Easy to use video editing software
• A plethora of amazing video effects and templates to create incredible TikTok videos
• Offers a range of stunning overlays and filters for exceptional editing
• Advanced audio editing to make flawless TikTok videos
• Tools to trim, cut, merge, and extract videos
• Ability to make a video soundtrack
• Loads of royalty-free audio files, video effects, video files, and stock images
• Multiple visual effects like tilt-shift, picture-in-picture, green screen, etc.
• Offers full 4K support, color correction, action camera tools, a built-in music library
• Fantastic exporting capabilities
• 24/7 user-friendly support with useful tips on growth and other support channels

Try It Free >>

Conclusion

TikTok is an effective marketing tool. Although it might seem easy to become famous and get viral on TikTok, keep in mind to use the social media platform wisely. It is better to create content that abides by TikTok’s community guidelines and post entertaining content that resonates with your audience.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Fame is a very fickle friend. Anyone can go viral and become TikTok famous by gaining more likes, lots of views, and video shares. TikTok’s algorithm can put your videos at the top of the “For You” scroll and turn you into a sensation overnight, thus skyrocketing your followers count in a matter of few days. But, did you know that TikTok removed almost 50 million videos in just 6 months because those videos violated its rules?

While this social media site can easily be your shot to fame, it can even take away your audience. Or worse, it can ban you from using the app if you do not follow its community guidelines and rules. And, if you’ve been on TikTok for a while now, chances are you’ve heard about users getting ‘shadowbanned’. It’s not unusual for users to unknowingly stop receiving likes, views, and traffic on their accounts due to TikTok shadowban.

Ever since the influx of social media, shadow banning, also known as ghost banning or stealth banning, has been around. It comes up when content has been blocked or partially blocked. Sadly, when your TikTok account is shadowbanned, it will negatively affect your reach and halt your growth. Influencers and businesses rely on social media to create a community. And when they lose a part of that community, they feel a loss of support.

Wondering what shadowbanning entails, how to determine if you’ve been shadowbanned, and how to get unshadowbanned on TikTok? Check out below.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

• Part 1: What is a Shadowban On TikTok?
• Part 2: How Long is TikTok Shadowban?
• Part 3: How Do I Know If I am Shadowbanned?
• Part 4: Why am I Getting Shadowbanned On TikTok?
• Part 5: How to Fix TikTok Shadowban and Get Unshadowbanned?
• Part 6: Use Excellent Video Editors to Make Amazing TikTok Videos

Part 1: What is a Shadowban On TikTok?

The word “shadowban” is relatively self-explanatory. Basically, it means your account has been banned. But, the shadow part of the term means that you won’t know about the ban.

Shadowban on TikTok is a restriction that prevents your videos from appearing on the For You page or on hashtag results. It is a situation where your visibility has been reduced or where you have been banned from the platform, without your knowledge.

The act of shadowbanning a TikTok account is an automatic process done by TikTok’s algorithm to protect other users against spam content, copyright issues, and adult content. When you get shadowbanned, you stop receiving likes, views, and traffic from the For You page. Often, shadowbans go unnoticed until another user who stumbled upon your video points it out.

Part 2: How Long is TikTok Shadowban?

At the early stages of TikTok, shadowbans lasted for 24 hours. But, with the latest update in the TikTok algorithm, the length of TikTok shadowban is growing. Nowadays, a TikTok account is shadowbanned for approximately up to 2 weeks.

Within the first week, there will be a drop in your followers and so will the views. After a few days of the account shadowban being in place, you won’t be able to enter any tags or make new videos on TikTok unless they are public.

Part 3: How Do I Know If I am Shadowbanned?

The TikTok app doesn’t ever actually tell if you are shadowbanned. But, if you are then you can probably notice it. If you are shadowbanned, your videos will neither show up on the TikTok “For You” page nor will they appear when you search them via hashtag.

During a TikTok shadowban, your videos and content will not:

• be visible in the search results
• be visible on the feed
• receive new followers
• receive likes from others
• receive comments from others

Part 4: Why am I Getting Shadowbanned On TikTok?

TikTok has not issued any explanation on its shadowbanning techniques. However, what makes complete sense is that TikTok shadowbans its users for creating videos that violate its community guidelines.

Any video with offensive content that can harm the sentiments of people or anything that can trigger other users can attract TikTok shadowban. The app might limit the visibility of your content for reasons such as your account acting as spam or you are posting inappropriate content.

Spam Behavior

The primary reason why a user’s TikTok account can get shadowbanned is that they behave like a spammer. Usually, new people go on a spree of liking and following people in the hope that they will like and follow back. However, TikTok might recognize this behavior as spam and consider you as a robot.

If you like more than 100 posts daily, you might want to slow down. If you follow more than 50 TikTok accounts in a day, it is best to re-evaluate that strategy.

Inappropriate Content

Posting videos that go against the TikTok rules and community guidelines can get you shadowbanned or permanently banned.

The following content is considered inappropriate by TikTok:

• hate speech
• fake news
• violence
• nudity
• drugs
• copyrighted music

TikTok is committed to make its platform an inclusive and safe space. So, if you have experienced a drop in views or engagement, consider reassessing your recent content.

Part 5: How to Fix TikTok Shadowban and Get Unshadowbanned?

Wondering about how do you get unshadowbanned on TikTok? Here’s what you can do to remove your shadowban:

Uninstall and Reinstall TikTok

Firstly, delete your recent video. If it doesn’t work, uninstall and then reinstall the TikTok app. Sometimes, your app might just need an update to become functional once again.

Switch to A Pro Account

When doing a Google search on how to get unshadowbanned on TikTok, the most common tip you’ll find is to go into the Settings of your TikTok account and tap “Switch to a Pro Account”. The reason is that making the switch will allow you to see analytics for your posts and find out how people access your videos. By doing this, you can easily monitor how far your engagement has increased or dropped.

Delete Offensive Content

You should delete content that goes against the rules and community guidelines laid down by TikTok. After deleting inappropriate content, you have to wait for at least two weeks to get the shadowban lifted. You can refresh your device once in a while to check if you have finally managed to lift the ban.

Put TikTok On Hold for Sometime

Once you have deleted offensive content, clear the cache, close your app, ensure it is updated and then take a break from TikTok for a few days. Coming back after you have cleaned up your account and taken the needed break might get you unshadowbanned on TikTok.

Post Original, Innovative Content

When you return to posting content, you need to make sure your TikTok account doesn’t get shadowbanned again. Your account has already been flagged for something and so you need to try even harder to behave. If you go back to posting the same kind of content that got you banned in the first place, you will be booted off the stage again.

Ensure you always post original content with innovative ideas. Brainstorm new ideas with your team and come up with something new and unique. This way, you can avoid copyright infringement laws on TikTok.

Know Your Audience More

These days, there are many kids and minor accounts on TikTok, and maintaining a healthy environment is a part of your responsibility. Keep your videos free from sexualized themes, nudity, pornographic material, and suggestive themes. Remember; posting such content can land you in serious trouble with TikTok shadowban.

Part 6: Use Excellent Video Editors to Make Amazing TikTok Videos

With increasing competition among TikTok users, it is important to use a powerful video editing tool to make your TikTok videos stand out. That’s where Wondershare Filmora comes in. Whether it’s family, business, music, travel, game, education, and vlog, Fimora Video Editor can help with advanced editing solutions.

With Filmora video editor, TikTok users can avail salient editing features like:

• Easy to use video editing software
• A plethora of amazing video effects and templates to create incredible TikTok videos
• Offers a range of stunning overlays and filters for exceptional editing
• Advanced audio editing to make flawless TikTok videos
• Tools to trim, cut, merge, and extract videos
• Ability to make a video soundtrack
• Loads of royalty-free audio files, video effects, video files, and stock images
• Multiple visual effects like tilt-shift, picture-in-picture, green screen, etc.
• Offers full 4K support, color correction, action camera tools, a built-in music library
• Fantastic exporting capabilities
• 24/7 user-friendly support with useful tips on growth and other support channels

Try It Free >>

Conclusion

TikTok is an effective marketing tool. Although it might seem easy to become famous and get viral on TikTok, keep in mind to use the social media platform wisely. It is better to create content that abides by TikTok’s community guidelines and post entertaining content that resonates with your audience.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Fame is a very fickle friend. Anyone can go viral and become TikTok famous by gaining more likes, lots of views, and video shares. TikTok’s algorithm can put your videos at the top of the “For You” scroll and turn you into a sensation overnight, thus skyrocketing your followers count in a matter of few days. But, did you know that TikTok removed almost 50 million videos in just 6 months because those videos violated its rules?

While this social media site can easily be your shot to fame, it can even take away your audience. Or worse, it can ban you from using the app if you do not follow its community guidelines and rules. And, if you’ve been on TikTok for a while now, chances are you’ve heard about users getting ‘shadowbanned’. It’s not unusual for users to unknowingly stop receiving likes, views, and traffic on their accounts due to TikTok shadowban.

Ever since the influx of social media, shadow banning, also known as ghost banning or stealth banning, has been around. It comes up when content has been blocked or partially blocked. Sadly, when your TikTok account is shadowbanned, it will negatively affect your reach and halt your growth. Influencers and businesses rely on social media to create a community. And when they lose a part of that community, they feel a loss of support.

Wondering what shadowbanning entails, how to determine if you’ve been shadowbanned, and how to get unshadowbanned on TikTok? Check out below.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

• Part 1: What is a Shadowban On TikTok?
• Part 2: How Long is TikTok Shadowban?
• Part 3: How Do I Know If I am Shadowbanned?
• Part 4: Why am I Getting Shadowbanned On TikTok?
• Part 5: How to Fix TikTok Shadowban and Get Unshadowbanned?
• Part 6: Use Excellent Video Editors to Make Amazing TikTok Videos

Part 1: What is a Shadowban On TikTok?

The word “shadowban” is relatively self-explanatory. Basically, it means your account has been banned. But, the shadow part of the term means that you won’t know about the ban.

Shadowban on TikTok is a restriction that prevents your videos from appearing on the For You page or on hashtag results. It is a situation where your visibility has been reduced or where you have been banned from the platform, without your knowledge.

The act of shadowbanning a TikTok account is an automatic process done by TikTok’s algorithm to protect other users against spam content, copyright issues, and adult content. When you get shadowbanned, you stop receiving likes, views, and traffic from the For You page. Often, shadowbans go unnoticed until another user who stumbled upon your video points it out.

Part 2: How Long is TikTok Shadowban?

At the early stages of TikTok, shadowbans lasted for 24 hours. But, with the latest update in the TikTok algorithm, the length of TikTok shadowban is growing. Nowadays, a TikTok account is shadowbanned for approximately up to 2 weeks.

Within the first week, there will be a drop in your followers and so will the views. After a few days of the account shadowban being in place, you won’t be able to enter any tags or make new videos on TikTok unless they are public.

Part 3: How Do I Know If I am Shadowbanned?

The TikTok app doesn’t ever actually tell if you are shadowbanned. But, if you are then you can probably notice it. If you are shadowbanned, your videos will neither show up on the TikTok “For You” page nor will they appear when you search them via hashtag.

During a TikTok shadowban, your videos and content will not:

• be visible in the search results
• be visible on the feed
• receive new followers
• receive likes from others
• receive comments from others

Part 4: Why am I Getting Shadowbanned On TikTok?

TikTok has not issued any explanation on its shadowbanning techniques. However, what makes complete sense is that TikTok shadowbans its users for creating videos that violate its community guidelines.

Any video with offensive content that can harm the sentiments of people or anything that can trigger other users can attract TikTok shadowban. The app might limit the visibility of your content for reasons such as your account acting as spam or you are posting inappropriate content.

Spam Behavior

The primary reason why a user’s TikTok account can get shadowbanned is that they behave like a spammer. Usually, new people go on a spree of liking and following people in the hope that they will like and follow back. However, TikTok might recognize this behavior as spam and consider you as a robot.

If you like more than 100 posts daily, you might want to slow down. If you follow more than 50 TikTok accounts in a day, it is best to re-evaluate that strategy.

Inappropriate Content

Posting videos that go against the TikTok rules and community guidelines can get you shadowbanned or permanently banned.

The following content is considered inappropriate by TikTok:

• hate speech
• fake news
• violence
• nudity
• drugs
• copyrighted music

TikTok is committed to make its platform an inclusive and safe space. So, if you have experienced a drop in views or engagement, consider reassessing your recent content.

Part 5: How to Fix TikTok Shadowban and Get Unshadowbanned?

Wondering about how do you get unshadowbanned on TikTok? Here’s what you can do to remove your shadowban:

Uninstall and Reinstall TikTok

Firstly, delete your recent video. If it doesn’t work, uninstall and then reinstall the TikTok app. Sometimes, your app might just need an update to become functional once again.

Switch to A Pro Account

When doing a Google search on how to get unshadowbanned on TikTok, the most common tip you’ll find is to go into the Settings of your TikTok account and tap “Switch to a Pro Account”. The reason is that making the switch will allow you to see analytics for your posts and find out how people access your videos. By doing this, you can easily monitor how far your engagement has increased or dropped.

Delete Offensive Content

You should delete content that goes against the rules and community guidelines laid down by TikTok. After deleting inappropriate content, you have to wait for at least two weeks to get the shadowban lifted. You can refresh your device once in a while to check if you have finally managed to lift the ban.

Put TikTok On Hold for Sometime

Once you have deleted offensive content, clear the cache, close your app, ensure it is updated and then take a break from TikTok for a few days. Coming back after you have cleaned up your account and taken the needed break might get you unshadowbanned on TikTok.

Post Original, Innovative Content

When you return to posting content, you need to make sure your TikTok account doesn’t get shadowbanned again. Your account has already been flagged for something and so you need to try even harder to behave. If you go back to posting the same kind of content that got you banned in the first place, you will be booted off the stage again.

Ensure you always post original content with innovative ideas. Brainstorm new ideas with your team and come up with something new and unique. This way, you can avoid copyright infringement laws on TikTok.

Know Your Audience More

These days, there are many kids and minor accounts on TikTok, and maintaining a healthy environment is a part of your responsibility. Keep your videos free from sexualized themes, nudity, pornographic material, and suggestive themes. Remember; posting such content can land you in serious trouble with TikTok shadowban.

Part 6: Use Excellent Video Editors to Make Amazing TikTok Videos

With increasing competition among TikTok users, it is important to use a powerful video editing tool to make your TikTok videos stand out. That’s where Wondershare Filmora comes in. Whether it’s family, business, music, travel, game, education, and vlog, Fimora Video Editor can help with advanced editing solutions.

With Filmora video editor, TikTok users can avail salient editing features like:

• Easy to use video editing software
• A plethora of amazing video effects and templates to create incredible TikTok videos
• Offers a range of stunning overlays and filters for exceptional editing
• Advanced audio editing to make flawless TikTok videos
• Tools to trim, cut, merge, and extract videos
• Ability to make a video soundtrack
• Loads of royalty-free audio files, video effects, video files, and stock images
• Multiple visual effects like tilt-shift, picture-in-picture, green screen, etc.
• Offers full 4K support, color correction, action camera tools, a built-in music library
• Fantastic exporting capabilities
• 24/7 user-friendly support with useful tips on growth and other support channels

Try It Free >>

Conclusion

TikTok is an effective marketing tool. Although it might seem easy to become famous and get viral on TikTok, keep in mind to use the social media platform wisely. It is better to create content that abides by TikTok’s community guidelines and post entertaining content that resonates with your audience.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Fame is a very fickle friend. Anyone can go viral and become TikTok famous by gaining more likes, lots of views, and video shares. TikTok’s algorithm can put your videos at the top of the “For You” scroll and turn you into a sensation overnight, thus skyrocketing your followers count in a matter of few days. But, did you know that TikTok removed almost 50 million videos in just 6 months because those videos violated its rules?

While this social media site can easily be your shot to fame, it can even take away your audience. Or worse, it can ban you from using the app if you do not follow its community guidelines and rules. And, if you’ve been on TikTok for a while now, chances are you’ve heard about users getting ‘shadowbanned’. It’s not unusual for users to unknowingly stop receiving likes, views, and traffic on their accounts due to TikTok shadowban.

Ever since the influx of social media, shadow banning, also known as ghost banning or stealth banning, has been around. It comes up when content has been blocked or partially blocked. Sadly, when your TikTok account is shadowbanned, it will negatively affect your reach and halt your growth. Influencers and businesses rely on social media to create a community. And when they lose a part of that community, they feel a loss of support.

Wondering what shadowbanning entails, how to determine if you’ve been shadowbanned, and how to get unshadowbanned on TikTok? Check out below.

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• Part 1: What is a Shadowban On TikTok?
• Part 2: How Long is TikTok Shadowban?
• Part 3: How Do I Know If I am Shadowbanned?
• Part 4: Why am I Getting Shadowbanned On TikTok?
• Part 5: How to Fix TikTok Shadowban and Get Unshadowbanned?
• Part 6: Use Excellent Video Editors to Make Amazing TikTok Videos

Part 1: What is a Shadowban On TikTok?

The word “shadowban” is relatively self-explanatory. Basically, it means your account has been banned. But, the shadow part of the term means that you won’t know about the ban.

Shadowban on TikTok is a restriction that prevents your videos from appearing on the For You page or on hashtag results. It is a situation where your visibility has been reduced or where you have been banned from the platform, without your knowledge.

The act of shadowbanning a TikTok account is an automatic process done by TikTok’s algorithm to protect other users against spam content, copyright issues, and adult content. When you get shadowbanned, you stop receiving likes, views, and traffic from the For You page. Often, shadowbans go unnoticed until another user who stumbled upon your video points it out.

Part 2: How Long is TikTok Shadowban?

At the early stages of TikTok, shadowbans lasted for 24 hours. But, with the latest update in the TikTok algorithm, the length of TikTok shadowban is growing. Nowadays, a TikTok account is shadowbanned for approximately up to 2 weeks.

Within the first week, there will be a drop in your followers and so will the views. After a few days of the account shadowban being in place, you won’t be able to enter any tags or make new videos on TikTok unless they are public.

Part 3: How Do I Know If I am Shadowbanned?

The TikTok app doesn’t ever actually tell if you are shadowbanned. But, if you are then you can probably notice it. If you are shadowbanned, your videos will neither show up on the TikTok “For You” page nor will they appear when you search them via hashtag.

During a TikTok shadowban, your videos and content will not:

• be visible in the search results
• be visible on the feed
• receive new followers
• receive likes from others
• receive comments from others

Part 4: Why am I Getting Shadowbanned On TikTok?

TikTok has not issued any explanation on its shadowbanning techniques. However, what makes complete sense is that TikTok shadowbans its users for creating videos that violate its community guidelines.

Any video with offensive content that can harm the sentiments of people or anything that can trigger other users can attract TikTok shadowban. The app might limit the visibility of your content for reasons such as your account acting as spam or you are posting inappropriate content.

Spam Behavior

The primary reason why a user’s TikTok account can get shadowbanned is that they behave like a spammer. Usually, new people go on a spree of liking and following people in the hope that they will like and follow back. However, TikTok might recognize this behavior as spam and consider you as a robot.

If you like more than 100 posts daily, you might want to slow down. If you follow more than 50 TikTok accounts in a day, it is best to re-evaluate that strategy.

Inappropriate Content

Posting videos that go against the TikTok rules and community guidelines can get you shadowbanned or permanently banned.

The following content is considered inappropriate by TikTok:

• hate speech
• fake news
• violence
• nudity
• drugs
• copyrighted music

TikTok is committed to make its platform an inclusive and safe space. So, if you have experienced a drop in views or engagement, consider reassessing your recent content.

Part 5: How to Fix TikTok Shadowban and Get Unshadowbanned?

Wondering about how do you get unshadowbanned on TikTok? Here’s what you can do to remove your shadowban:

Uninstall and Reinstall TikTok

Firstly, delete your recent video. If it doesn’t work, uninstall and then reinstall the TikTok app. Sometimes, your app might just need an update to become functional once again.

Switch to A Pro Account

When doing a Google search on how to get unshadowbanned on TikTok, the most common tip you’ll find is to go into the Settings of your TikTok account and tap “Switch to a Pro Account”. The reason is that making the switch will allow you to see analytics for your posts and find out how people access your videos. By doing this, you can easily monitor how far your engagement has increased or dropped.

Delete Offensive Content

You should delete content that goes against the rules and community guidelines laid down by TikTok. After deleting inappropriate content, you have to wait for at least two weeks to get the shadowban lifted. You can refresh your device once in a while to check if you have finally managed to lift the ban.

Put TikTok On Hold for Sometime

Once you have deleted offensive content, clear the cache, close your app, ensure it is updated and then take a break from TikTok for a few days. Coming back after you have cleaned up your account and taken the needed break might get you unshadowbanned on TikTok.

Post Original, Innovative Content

When you return to posting content, you need to make sure your TikTok account doesn’t get shadowbanned again. Your account has already been flagged for something and so you need to try even harder to behave. If you go back to posting the same kind of content that got you banned in the first place, you will be booted off the stage again.

Ensure you always post original content with innovative ideas. Brainstorm new ideas with your team and come up with something new and unique. This way, you can avoid copyright infringement laws on TikTok.

Know Your Audience More

These days, there are many kids and minor accounts on TikTok, and maintaining a healthy environment is a part of your responsibility. Keep your videos free from sexualized themes, nudity, pornographic material, and suggestive themes. Remember; posting such content can land you in serious trouble with TikTok shadowban.

Part 6: Use Excellent Video Editors to Make Amazing TikTok Videos

With increasing competition among TikTok users, it is important to use a powerful video editing tool to make your TikTok videos stand out. That’s where Wondershare Filmora comes in. Whether it’s family, business, music, travel, game, education, and vlog, Fimora Video Editor can help with advanced editing solutions.

With Filmora video editor, TikTok users can avail salient editing features like:

• Easy to use video editing software
• A plethora of amazing video effects and templates to create incredible TikTok videos
• Offers a range of stunning overlays and filters for exceptional editing
• Advanced audio editing to make flawless TikTok videos
• Tools to trim, cut, merge, and extract videos
• Ability to make a video soundtrack
• Loads of royalty-free audio files, video effects, video files, and stock images
• Multiple visual effects like tilt-shift, picture-in-picture, green screen, etc.
• Offers full 4K support, color correction, action camera tools, a built-in music library
• Fantastic exporting capabilities
• 24/7 user-friendly support with useful tips on growth and other support channels

Try It Free >>

Conclusion

TikTok is an effective marketing tool. Although it might seem easy to become famous and get viral on TikTok, keep in mind to use the social media platform wisely. It is better to create content that abides by TikTok’s community guidelines and post entertaining content that resonates with your audience.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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