Mastering Mac: The Guide to Dancing TikTok Videos

How to make TikTok dance on Mac

Shanoon Cox

Oct 26, 2023• Proven solutions

TikTok is one of the most famous social media apps currently on social media. It has started to take the world by storm since the day it came out. With more than 1 billion downloads, around 700 million people use this app daily.

There are many things to do on Tiktok, such as imitating dialogues, viral videos, songs or you can even make your original video content. The famous forms of entertainment on this application are TikTok dances.

It started with Lil Nas X’s song Old Town Road, which introduced a dance challenge. The song didn’t gain much attention till it produced a dance routine on Tiktok. Since then, every now and then there is a new dance routine challenge on Tiktok which goes viral on almost all social media platforms.

You May Also Like: How to Make a Best Tiktok Intro Video on Mac?>>>

Special Effects That Can Make Your Tiktok Dance Routine Special

Tik Tok comes with various options of different effects on its own. Whenever you make a video on Tik Tok, you can easily add effects from the app after you are done recording. Nevertheless, there is always a limit to the number of effects offered by the app.

You can however add effects to your content via different applications. One of the best and most amazing video effects you can add to your videos is motion tracking. Motion tracking function allows any sticker or animation to follow your actions.

For that execution, you will need an external video editing app to edit your videos. Wondershare’s FilmoraX is recommended to be the best video editing software used for these purposes.

Motion Tracking Function With Wondershare FilmoraX

Using the motion tracking function is extremely easy. Here is how you do it:

1.First, you select and open the Tik Tok dance video you want to use on FilmoraX and drag it into the timeline.

2.Now you will want to check that the main body of the subject is in the entire frame. If it is not, then you will need to cut and trim the video accordingly.

3.The next step is to start the motion tracking. For this, you will need to make sure that your play head is at the point from where you want to start your motion tracking. The tracking will only start wherever your play head is.

4.Once that is done, you can open the tool used for motion tracking from the timeline toolbar. You can also do it by double-clicking your clip to find the motion tracking function in the editing menu.

5.When you have done that, the motion tracking box will appear in the preview. Move and resize it according to the subject that you wish to track. Then, select the “render-effect” option so that Filmora can analyze the video.

6.Now you can add the object you want to have to follow the track. You can choose that from the title menu or add a new image from your Mac.

7.Once you choose your object, you simply need to drag that object to the track above your footage.

8.Next, you will need to place the object where you want it to be concerning the subject in the preview box. Make sure that you drag the edge of it on the timeline to match it with the timeline of your subject.

9.When it has been set up, you will need to double-click the footage you have added the tracking function to and go to the motion tracking menu.

10.The drop-down menu will show all the texts and images or animations available. Select the one you want to see.

11.Adjust the size of your object and voila!! You are done.

With these easy steps, you have managed to make a normal Tik Tok Dance challenge into a unique and zestful piece of art.

Other Visual Effects For Your Tik Tok Dance

Other than motion tracking several other effects can make your Tik Tok dance alluring and special. Here are some of them.

Green Screen for TikTok Dance

This is also one of the most famous effects that are used for the Tik Tok dance challenge. Green Screen in a built-in app effect that allows you to add any background to your current video. Tik Tok provides some default backgrounds to its users but you can also choose from your camera roll.

Disco effects for TikTok Dance

This is another one of the extremely fun built-in effects that allow you to add disco lights to your amazing Tik Tok dance.

Double Screen Effect for TikTok Dance

This effect allows you to have two screens at once. The brilliant thing about this effect is that you can perform different actions on both screens and also create an illusion of moving from one screen to another. This effect can help make some creative Tik Tok dance videos depending on your imagination.

Trio Effect for TikTok Dance

This effect allows you to make two other clones of yourself. Now imagine three of you dancing together on some good choreography. Sounds sensational; doesn’t it? When using trio, both of your clones will be doing the same moves, you cannot assign different moves to your clones.

Conclusion

Tik Tok dance challenges have been going viral for a long time now because they are creative and amusing. They can be made much more entertaining by using different video effects.

The most mesmerizing effects can be added through the motion tracking function. It allows you to add objects and animations to your videos and make them extremely befuddling and stimulates one’s imagination.

Motion tracking not only adds objects but also helps stabilize the video. It also lets you add 3d objects in 2d footage and apply other effects and color grading techniques.

Apart from all that it will let you replace screens on different devices such as tablets, computers, and TV devices.

All of this can be achieved with just one top of the line video editing software that is Wondershare’s FilmoraX. So, start your challenges today with the tips and tricks provided and go viral, be famous.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

TikTok is one of the most famous social media apps currently on social media. It has started to take the world by storm since the day it came out. With more than 1 billion downloads, around 700 million people use this app daily.

There are many things to do on Tiktok, such as imitating dialogues, viral videos, songs or you can even make your original video content. The famous forms of entertainment on this application are TikTok dances.

It started with Lil Nas X’s song Old Town Road, which introduced a dance challenge. The song didn’t gain much attention till it produced a dance routine on Tiktok. Since then, every now and then there is a new dance routine challenge on Tiktok which goes viral on almost all social media platforms.

You May Also Like: How to Make a Best Tiktok Intro Video on Mac?>>>

Special Effects That Can Make Your Tiktok Dance Routine Special

Tik Tok comes with various options of different effects on its own. Whenever you make a video on Tik Tok, you can easily add effects from the app after you are done recording. Nevertheless, there is always a limit to the number of effects offered by the app.

You can however add effects to your content via different applications. One of the best and most amazing video effects you can add to your videos is motion tracking. Motion tracking function allows any sticker or animation to follow your actions.

For that execution, you will need an external video editing app to edit your videos. Wondershare’s FilmoraX is recommended to be the best video editing software used for these purposes.

Motion Tracking Function With Wondershare FilmoraX

Using the motion tracking function is extremely easy. Here is how you do it:

1.First, you select and open the Tik Tok dance video you want to use on FilmoraX and drag it into the timeline.

2.Now you will want to check that the main body of the subject is in the entire frame. If it is not, then you will need to cut and trim the video accordingly.

3.The next step is to start the motion tracking. For this, you will need to make sure that your play head is at the point from where you want to start your motion tracking. The tracking will only start wherever your play head is.

4.Once that is done, you can open the tool used for motion tracking from the timeline toolbar. You can also do it by double-clicking your clip to find the motion tracking function in the editing menu.

5.When you have done that, the motion tracking box will appear in the preview. Move and resize it according to the subject that you wish to track. Then, select the “render-effect” option so that Filmora can analyze the video.

6.Now you can add the object you want to have to follow the track. You can choose that from the title menu or add a new image from your Mac.

7.Once you choose your object, you simply need to drag that object to the track above your footage.

8.Next, you will need to place the object where you want it to be concerning the subject in the preview box. Make sure that you drag the edge of it on the timeline to match it with the timeline of your subject.

9.When it has been set up, you will need to double-click the footage you have added the tracking function to and go to the motion tracking menu.

10.The drop-down menu will show all the texts and images or animations available. Select the one you want to see.

11.Adjust the size of your object and voila!! You are done.

With these easy steps, you have managed to make a normal Tik Tok Dance challenge into a unique and zestful piece of art.

Other Visual Effects For Your Tik Tok Dance

Other than motion tracking several other effects can make your Tik Tok dance alluring and special. Here are some of them.

Green Screen for TikTok Dance

This is also one of the most famous effects that are used for the Tik Tok dance challenge. Green Screen in a built-in app effect that allows you to add any background to your current video. Tik Tok provides some default backgrounds to its users but you can also choose from your camera roll.

Disco effects for TikTok Dance

This is another one of the extremely fun built-in effects that allow you to add disco lights to your amazing Tik Tok dance.

Double Screen Effect for TikTok Dance

This effect allows you to have two screens at once. The brilliant thing about this effect is that you can perform different actions on both screens and also create an illusion of moving from one screen to another. This effect can help make some creative Tik Tok dance videos depending on your imagination.

Trio Effect for TikTok Dance

This effect allows you to make two other clones of yourself. Now imagine three of you dancing together on some good choreography. Sounds sensational; doesn’t it? When using trio, both of your clones will be doing the same moves, you cannot assign different moves to your clones.

Conclusion

Tik Tok dance challenges have been going viral for a long time now because they are creative and amusing. They can be made much more entertaining by using different video effects.

The most mesmerizing effects can be added through the motion tracking function. It allows you to add objects and animations to your videos and make them extremely befuddling and stimulates one’s imagination.

Motion tracking not only adds objects but also helps stabilize the video. It also lets you add 3d objects in 2d footage and apply other effects and color grading techniques.

Apart from all that it will let you replace screens on different devices such as tablets, computers, and TV devices.

All of this can be achieved with just one top of the line video editing software that is Wondershare’s FilmoraX. So, start your challenges today with the tips and tricks provided and go viral, be famous.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

TikTok is one of the most famous social media apps currently on social media. It has started to take the world by storm since the day it came out. With more than 1 billion downloads, around 700 million people use this app daily.

There are many things to do on Tiktok, such as imitating dialogues, viral videos, songs or you can even make your original video content. The famous forms of entertainment on this application are TikTok dances.

It started with Lil Nas X’s song Old Town Road, which introduced a dance challenge. The song didn’t gain much attention till it produced a dance routine on Tiktok. Since then, every now and then there is a new dance routine challenge on Tiktok which goes viral on almost all social media platforms.

You May Also Like: How to Make a Best Tiktok Intro Video on Mac?>>>

Special Effects That Can Make Your Tiktok Dance Routine Special

Tik Tok comes with various options of different effects on its own. Whenever you make a video on Tik Tok, you can easily add effects from the app after you are done recording. Nevertheless, there is always a limit to the number of effects offered by the app.

You can however add effects to your content via different applications. One of the best and most amazing video effects you can add to your videos is motion tracking. Motion tracking function allows any sticker or animation to follow your actions.

For that execution, you will need an external video editing app to edit your videos. Wondershare’s FilmoraX is recommended to be the best video editing software used for these purposes.

Motion Tracking Function With Wondershare FilmoraX

Using the motion tracking function is extremely easy. Here is how you do it:

1.First, you select and open the Tik Tok dance video you want to use on FilmoraX and drag it into the timeline.

2.Now you will want to check that the main body of the subject is in the entire frame. If it is not, then you will need to cut and trim the video accordingly.

3.The next step is to start the motion tracking. For this, you will need to make sure that your play head is at the point from where you want to start your motion tracking. The tracking will only start wherever your play head is.

4.Once that is done, you can open the tool used for motion tracking from the timeline toolbar. You can also do it by double-clicking your clip to find the motion tracking function in the editing menu.

5.When you have done that, the motion tracking box will appear in the preview. Move and resize it according to the subject that you wish to track. Then, select the “render-effect” option so that Filmora can analyze the video.

6.Now you can add the object you want to have to follow the track. You can choose that from the title menu or add a new image from your Mac.

7.Once you choose your object, you simply need to drag that object to the track above your footage.

8.Next, you will need to place the object where you want it to be concerning the subject in the preview box. Make sure that you drag the edge of it on the timeline to match it with the timeline of your subject.

9.When it has been set up, you will need to double-click the footage you have added the tracking function to and go to the motion tracking menu.

10.The drop-down menu will show all the texts and images or animations available. Select the one you want to see.

11.Adjust the size of your object and voila!! You are done.

With these easy steps, you have managed to make a normal Tik Tok Dance challenge into a unique and zestful piece of art.

Other Visual Effects For Your Tik Tok Dance

Other than motion tracking several other effects can make your Tik Tok dance alluring and special. Here are some of them.

Green Screen for TikTok Dance

This is also one of the most famous effects that are used for the Tik Tok dance challenge. Green Screen in a built-in app effect that allows you to add any background to your current video. Tik Tok provides some default backgrounds to its users but you can also choose from your camera roll.

Disco effects for TikTok Dance

This is another one of the extremely fun built-in effects that allow you to add disco lights to your amazing Tik Tok dance.

Double Screen Effect for TikTok Dance

This effect allows you to have two screens at once. The brilliant thing about this effect is that you can perform different actions on both screens and also create an illusion of moving from one screen to another. This effect can help make some creative Tik Tok dance videos depending on your imagination.

Trio Effect for TikTok Dance

This effect allows you to make two other clones of yourself. Now imagine three of you dancing together on some good choreography. Sounds sensational; doesn’t it? When using trio, both of your clones will be doing the same moves, you cannot assign different moves to your clones.

Conclusion

Tik Tok dance challenges have been going viral for a long time now because they are creative and amusing. They can be made much more entertaining by using different video effects.

The most mesmerizing effects can be added through the motion tracking function. It allows you to add objects and animations to your videos and make them extremely befuddling and stimulates one’s imagination.

Motion tracking not only adds objects but also helps stabilize the video. It also lets you add 3d objects in 2d footage and apply other effects and color grading techniques.

Apart from all that it will let you replace screens on different devices such as tablets, computers, and TV devices.

All of this can be achieved with just one top of the line video editing software that is Wondershare’s FilmoraX. So, start your challenges today with the tips and tricks provided and go viral, be famous.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

TikTok is one of the most famous social media apps currently on social media. It has started to take the world by storm since the day it came out. With more than 1 billion downloads, around 700 million people use this app daily.

There are many things to do on Tiktok, such as imitating dialogues, viral videos, songs or you can even make your original video content. The famous forms of entertainment on this application are TikTok dances.

It started with Lil Nas X’s song Old Town Road, which introduced a dance challenge. The song didn’t gain much attention till it produced a dance routine on Tiktok. Since then, every now and then there is a new dance routine challenge on Tiktok which goes viral on almost all social media platforms.

You May Also Like: How to Make a Best Tiktok Intro Video on Mac?>>>

Special Effects That Can Make Your Tiktok Dance Routine Special

Tik Tok comes with various options of different effects on its own. Whenever you make a video on Tik Tok, you can easily add effects from the app after you are done recording. Nevertheless, there is always a limit to the number of effects offered by the app.

You can however add effects to your content via different applications. One of the best and most amazing video effects you can add to your videos is motion tracking. Motion tracking function allows any sticker or animation to follow your actions.

For that execution, you will need an external video editing app to edit your videos. Wondershare’s FilmoraX is recommended to be the best video editing software used for these purposes.

Motion Tracking Function With Wondershare FilmoraX

Using the motion tracking function is extremely easy. Here is how you do it:

1.First, you select and open the Tik Tok dance video you want to use on FilmoraX and drag it into the timeline.

2.Now you will want to check that the main body of the subject is in the entire frame. If it is not, then you will need to cut and trim the video accordingly.

3.The next step is to start the motion tracking. For this, you will need to make sure that your play head is at the point from where you want to start your motion tracking. The tracking will only start wherever your play head is.

4.Once that is done, you can open the tool used for motion tracking from the timeline toolbar. You can also do it by double-clicking your clip to find the motion tracking function in the editing menu.

5.When you have done that, the motion tracking box will appear in the preview. Move and resize it according to the subject that you wish to track. Then, select the “render-effect” option so that Filmora can analyze the video.

6.Now you can add the object you want to have to follow the track. You can choose that from the title menu or add a new image from your Mac.

7.Once you choose your object, you simply need to drag that object to the track above your footage.

8.Next, you will need to place the object where you want it to be concerning the subject in the preview box. Make sure that you drag the edge of it on the timeline to match it with the timeline of your subject.

9.When it has been set up, you will need to double-click the footage you have added the tracking function to and go to the motion tracking menu.

10.The drop-down menu will show all the texts and images or animations available. Select the one you want to see.

11.Adjust the size of your object and voila!! You are done.

With these easy steps, you have managed to make a normal Tik Tok Dance challenge into a unique and zestful piece of art.

Other Visual Effects For Your Tik Tok Dance

Other than motion tracking several other effects can make your Tik Tok dance alluring and special. Here are some of them.

Green Screen for TikTok Dance

This is also one of the most famous effects that are used for the Tik Tok dance challenge. Green Screen in a built-in app effect that allows you to add any background to your current video. Tik Tok provides some default backgrounds to its users but you can also choose from your camera roll.

Disco effects for TikTok Dance

This is another one of the extremely fun built-in effects that allow you to add disco lights to your amazing Tik Tok dance.

Double Screen Effect for TikTok Dance

This effect allows you to have two screens at once. The brilliant thing about this effect is that you can perform different actions on both screens and also create an illusion of moving from one screen to another. This effect can help make some creative Tik Tok dance videos depending on your imagination.

Trio Effect for TikTok Dance

This effect allows you to make two other clones of yourself. Now imagine three of you dancing together on some good choreography. Sounds sensational; doesn’t it? When using trio, both of your clones will be doing the same moves, you cannot assign different moves to your clones.

Conclusion

Tik Tok dance challenges have been going viral for a long time now because they are creative and amusing. They can be made much more entertaining by using different video effects.

The most mesmerizing effects can be added through the motion tracking function. It allows you to add objects and animations to your videos and make them extremely befuddling and stimulates one’s imagination.

Motion tracking not only adds objects but also helps stabilize the video. It also lets you add 3d objects in 2d footage and apply other effects and color grading techniques.

Apart from all that it will let you replace screens on different devices such as tablets, computers, and TV devices.

All of this can be achieved with just one top of the line video editing software that is Wondershare’s FilmoraX. So, start your challenges today with the tips and tricks provided and go viral, be famous.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

How to Make a Difference on TikTok: The Best Practices & Exemplary Case Studies

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

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