The Key to Captivating TikTok Audienenas Creative Advertising Insights

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

Navigating the World of TikTok Video Mastery with Mac Tools

How to Edit Video for TikTok on Mac

Shanoon Cox

Oct 26, 2023• Proven solutions

Becoming a celebrity on social networking platforms is a daunting process. It is not easy to get millions of followers. The trend started with YouTube and has now spread on several social media platforms like Instagram and TikTok.

TikTok app has conquered globally in the past recent years through video sharing. Users spend hours editing their videos to get maximum likes and shares from their followers. But they still face fierce competition and do everything to improve the content quality of videos on TikTok. This is where video editors come into play. In this article, we will show you how to choose the best editor for Mac users to edit their TikTok video.

• Section1. Mac or Desktop Video Editors vs. Mobile Video Editors for TikTok
• Section2. TikTok Video Editors That Can Make Stunning Videos on Mac

Section 1. Mac or Desktop Video Editors vs. Mobile Video Editors for TikTok

There are several video editors that TikTokers use to attract millions of viewers such as TikTok’s built-in video editor, mobile app editors, and online editors for Mac. However, editing on mobile phones or using built-in editors have their own limitations, therefore editing TikTok videos on desktop or Mac is way better.

Let’s go through a few benefits that Mac video editing software can provide to your TikTok videos.

• Provide a professional and attractive touch to your videos on a wider capacity
• Enjoy richer fonts, filters, stickers, and transitional effects than mobile apps
• Many advanced functions, such as auto-reframe, motion track, and AI Portrait
• Sharing with partners becomes easy when working on Mac or a desktop

Section 2. TikTok Video Editors That Can Make Stunning Videos on Mac

The video editing features on TikTok are not versatile enough to permit you to perform complicated video editing tasks. This is exactly why TikTokers choose third-party applications that feature useful tools to improve the video content quality they share on social sites.

Here are a few of the best video editing apps that all Mac users can download to create TikTok videos.

1.TikTok Editor:Wondershare Filmora

Wondershare Filmora X for Mac is a trendy video editing software that allows users to create attractive videos by following a few easy steps. Granting you access to a variety of video editing tools to create music and comedy videos for all social platforms including TikTok, the software lets you effortlessly edit clips recorded through smartphones, cameras, DSLRs, and any other types of digital devices.

Cutting or trimming video clips, choosing a project’s aspect ratio or resolution, or creating a soundtrack for a video are just a few functions out of the many that you can do using Filmora.

Pros:

• supports all Mac devices
• Provides hundreds of audio and visual effects
• Supports 4K editing
• Powerful video and sound editing tools
• Users can add their own music to the video

Cons:

• Exporting videos to TikTok from Filmora is not possible
• Users must have basic video editing knowledge

2.TikTok Editor: iMovie

iMovie has become one of the most credible video editing software tools for all Mac devices including iPad and iPhone. Out of the many benefits, this app is really helpful for all those who are not familiar with advanced video editing skills. Letting users choose from 8 themes and 14 trailer templates, iMovie can seamlessly combine multiple video clips and create a soundtrack for them.

Moreover, this video editor gives access to all the features and tools users required to create PIP, cut the footage, or record the voiceovers for every edited video with iMovie. With such features, TikTokers can make attractive videos to keep their followers coming back to their profile to watch their content.

Pros:

• Supports all Mac devices
• Easy to use and free of cost
• Audio effect library and rich music
• Fully customizable themes and trailer templates

Cons:

• Lacks advanced video editing options
• Does not let users add their own music to their created projects

3.Edit TikTok with Adobe Rush

One of the greatest advantages of using Adobe Rush is that it doesn’t require users to have advanced video editing skills. With the ease of this cross-platform app, it is easy to create short social media videos for platforms like TikTok.

Some of the key features of this editor include the application of color grading effects, adjustment of video’s aspect ratio, and use of the app’s motion graphics templates. Moreover, users can adjust the shadows, exposure, and vibrance in all the video clips that they import into a created project in Adobe Rush.

Pros:

• Supports all Mac devices
• Cross-platform availability
• Compatibility with Adobe’s professional video editing software products
• Ability to share videos directly to TikTok from Adobe Rush

Cons:

• The app is available globally
• Users can export only 3 videos in a month using the free app version

4.Make TikTok Video with BeeCut

Another popular video editor for both Windows and Mac users, BeeCut is free software with a very simple interface. Having very powerful and exciting video editing functions, users can edit their TikTok videos using the cool filters, overlays, elements, transitions, PIP effects, and other interesting TikTok effects.

Additionally, it supports up to five aspect rations including 4:3 (traditional), 3:4 (Taobao video), 1:1 (Instagram video), 16:9 (widescreen), and 9:16 (portrait). Those who do not have advanced video editing skills can also use it easily on Mac and create stunning videos to entertain their followers.

Pros:

• Supports all Mac and Window devices
• Clean and simple interface
• Facilitates users with various aspect ratios

Cons:

• Lacks in video editing functions when it comes to the movie
• Unavailability of the high-end functions

Final Word

TikTok is a platform with several influencers and these video editing apps’ popularity and usage can only help them grow further. If you aspire to become one of the famous Tiktokers, download the excellent video editors – Filmora X – to create exciting content for your followers.

Other editing apps may require a sum to download so it’s better to opt for the one that comes for free with multiple cool features and editing options.

You May Also Like: 5 Things You Should Know When Using TikTok Web on Mac

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

Becoming a celebrity on social networking platforms is a daunting process. It is not easy to get millions of followers. The trend started with YouTube and has now spread on several social media platforms like Instagram and TikTok.

TikTok app has conquered globally in the past recent years through video sharing. Users spend hours editing their videos to get maximum likes and shares from their followers. But they still face fierce competition and do everything to improve the content quality of videos on TikTok. This is where video editors come into play. In this article, we will show you how to choose the best editor for Mac users to edit their TikTok video.

• Section1. Mac or Desktop Video Editors vs. Mobile Video Editors for TikTok
• Section2. TikTok Video Editors That Can Make Stunning Videos on Mac

Section 1. Mac or Desktop Video Editors vs. Mobile Video Editors for TikTok

There are several video editors that TikTokers use to attract millions of viewers such as TikTok’s built-in video editor, mobile app editors, and online editors for Mac. However, editing on mobile phones or using built-in editors have their own limitations, therefore editing TikTok videos on desktop or Mac is way better.

Let’s go through a few benefits that Mac video editing software can provide to your TikTok videos.

• Provide a professional and attractive touch to your videos on a wider capacity
• Enjoy richer fonts, filters, stickers, and transitional effects than mobile apps
• Many advanced functions, such as auto-reframe, motion track, and AI Portrait
• Sharing with partners becomes easy when working on Mac or a desktop

Section 2. TikTok Video Editors That Can Make Stunning Videos on Mac

The video editing features on TikTok are not versatile enough to permit you to perform complicated video editing tasks. This is exactly why TikTokers choose third-party applications that feature useful tools to improve the video content quality they share on social sites.

Here are a few of the best video editing apps that all Mac users can download to create TikTok videos.

1.TikTok Editor:Wondershare Filmora

Wondershare Filmora X for Mac is a trendy video editing software that allows users to create attractive videos by following a few easy steps. Granting you access to a variety of video editing tools to create music and comedy videos for all social platforms including TikTok, the software lets you effortlessly edit clips recorded through smartphones, cameras, DSLRs, and any other types of digital devices.

Cutting or trimming video clips, choosing a project’s aspect ratio or resolution, or creating a soundtrack for a video are just a few functions out of the many that you can do using Filmora.

Pros:

• supports all Mac devices
• Provides hundreds of audio and visual effects
• Supports 4K editing
• Powerful video and sound editing tools
• Users can add their own music to the video

Cons:

• Exporting videos to TikTok from Filmora is not possible
• Users must have basic video editing knowledge

2.TikTok Editor: iMovie

iMovie has become one of the most credible video editing software tools for all Mac devices including iPad and iPhone. Out of the many benefits, this app is really helpful for all those who are not familiar with advanced video editing skills. Letting users choose from 8 themes and 14 trailer templates, iMovie can seamlessly combine multiple video clips and create a soundtrack for them.

Moreover, this video editor gives access to all the features and tools users required to create PIP, cut the footage, or record the voiceovers for every edited video with iMovie. With such features, TikTokers can make attractive videos to keep their followers coming back to their profile to watch their content.

Pros:

• Supports all Mac devices
• Easy to use and free of cost
• Audio effect library and rich music
• Fully customizable themes and trailer templates

Cons:

• Lacks advanced video editing options
• Does not let users add their own music to their created projects

3.Edit TikTok with Adobe Rush

One of the greatest advantages of using Adobe Rush is that it doesn’t require users to have advanced video editing skills. With the ease of this cross-platform app, it is easy to create short social media videos for platforms like TikTok.

Some of the key features of this editor include the application of color grading effects, adjustment of video’s aspect ratio, and use of the app’s motion graphics templates. Moreover, users can adjust the shadows, exposure, and vibrance in all the video clips that they import into a created project in Adobe Rush.

Pros:

• Supports all Mac devices
• Cross-platform availability
• Compatibility with Adobe’s professional video editing software products
• Ability to share videos directly to TikTok from Adobe Rush

Cons:

• The app is available globally
• Users can export only 3 videos in a month using the free app version

4.Make TikTok Video with BeeCut

Another popular video editor for both Windows and Mac users, BeeCut is free software with a very simple interface. Having very powerful and exciting video editing functions, users can edit their TikTok videos using the cool filters, overlays, elements, transitions, PIP effects, and other interesting TikTok effects.

Additionally, it supports up to five aspect rations including 4:3 (traditional), 3:4 (Taobao video), 1:1 (Instagram video), 16:9 (widescreen), and 9:16 (portrait). Those who do not have advanced video editing skills can also use it easily on Mac and create stunning videos to entertain their followers.

Pros:

• Supports all Mac and Window devices
• Clean and simple interface
• Facilitates users with various aspect ratios

Cons:

• Lacks in video editing functions when it comes to the movie
• Unavailability of the high-end functions

Final Word

TikTok is a platform with several influencers and these video editing apps’ popularity and usage can only help them grow further. If you aspire to become one of the famous Tiktokers, download the excellent video editors – Filmora X – to create exciting content for your followers.

Other editing apps may require a sum to download so it’s better to opt for the one that comes for free with multiple cool features and editing options.

You May Also Like: 5 Things You Should Know When Using TikTok Web on Mac

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

Becoming a celebrity on social networking platforms is a daunting process. It is not easy to get millions of followers. The trend started with YouTube and has now spread on several social media platforms like Instagram and TikTok.

TikTok app has conquered globally in the past recent years through video sharing. Users spend hours editing their videos to get maximum likes and shares from their followers. But they still face fierce competition and do everything to improve the content quality of videos on TikTok. This is where video editors come into play. In this article, we will show you how to choose the best editor for Mac users to edit their TikTok video.

• Section1. Mac or Desktop Video Editors vs. Mobile Video Editors for TikTok
• Section2. TikTok Video Editors That Can Make Stunning Videos on Mac

Section 1. Mac or Desktop Video Editors vs. Mobile Video Editors for TikTok

There are several video editors that TikTokers use to attract millions of viewers such as TikTok’s built-in video editor, mobile app editors, and online editors for Mac. However, editing on mobile phones or using built-in editors have their own limitations, therefore editing TikTok videos on desktop or Mac is way better.

Let’s go through a few benefits that Mac video editing software can provide to your TikTok videos.

• Provide a professional and attractive touch to your videos on a wider capacity
• Enjoy richer fonts, filters, stickers, and transitional effects than mobile apps
• Many advanced functions, such as auto-reframe, motion track, and AI Portrait
• Sharing with partners becomes easy when working on Mac or a desktop

Section 2. TikTok Video Editors That Can Make Stunning Videos on Mac

The video editing features on TikTok are not versatile enough to permit you to perform complicated video editing tasks. This is exactly why TikTokers choose third-party applications that feature useful tools to improve the video content quality they share on social sites.

Here are a few of the best video editing apps that all Mac users can download to create TikTok videos.

1.TikTok Editor:Wondershare Filmora

Wondershare Filmora X for Mac is a trendy video editing software that allows users to create attractive videos by following a few easy steps. Granting you access to a variety of video editing tools to create music and comedy videos for all social platforms including TikTok, the software lets you effortlessly edit clips recorded through smartphones, cameras, DSLRs, and any other types of digital devices.

Cutting or trimming video clips, choosing a project’s aspect ratio or resolution, or creating a soundtrack for a video are just a few functions out of the many that you can do using Filmora.

Pros:

• supports all Mac devices
• Provides hundreds of audio and visual effects
• Supports 4K editing
• Powerful video and sound editing tools
• Users can add their own music to the video

Cons:

• Exporting videos to TikTok from Filmora is not possible
• Users must have basic video editing knowledge

2.TikTok Editor: iMovie

iMovie has become one of the most credible video editing software tools for all Mac devices including iPad and iPhone. Out of the many benefits, this app is really helpful for all those who are not familiar with advanced video editing skills. Letting users choose from 8 themes and 14 trailer templates, iMovie can seamlessly combine multiple video clips and create a soundtrack for them.

Moreover, this video editor gives access to all the features and tools users required to create PIP, cut the footage, or record the voiceovers for every edited video with iMovie. With such features, TikTokers can make attractive videos to keep their followers coming back to their profile to watch their content.

Pros:

• Supports all Mac devices
• Easy to use and free of cost
• Audio effect library and rich music
• Fully customizable themes and trailer templates

Cons:

• Lacks advanced video editing options
• Does not let users add their own music to their created projects

3.Edit TikTok with Adobe Rush

One of the greatest advantages of using Adobe Rush is that it doesn’t require users to have advanced video editing skills. With the ease of this cross-platform app, it is easy to create short social media videos for platforms like TikTok.

Some of the key features of this editor include the application of color grading effects, adjustment of video’s aspect ratio, and use of the app’s motion graphics templates. Moreover, users can adjust the shadows, exposure, and vibrance in all the video clips that they import into a created project in Adobe Rush.

Pros:

• Supports all Mac devices
• Cross-platform availability
• Compatibility with Adobe’s professional video editing software products
• Ability to share videos directly to TikTok from Adobe Rush

Cons:

• The app is available globally
• Users can export only 3 videos in a month using the free app version

4.Make TikTok Video with BeeCut

Another popular video editor for both Windows and Mac users, BeeCut is free software with a very simple interface. Having very powerful and exciting video editing functions, users can edit their TikTok videos using the cool filters, overlays, elements, transitions, PIP effects, and other interesting TikTok effects.

Additionally, it supports up to five aspect rations including 4:3 (traditional), 3:4 (Taobao video), 1:1 (Instagram video), 16:9 (widescreen), and 9:16 (portrait). Those who do not have advanced video editing skills can also use it easily on Mac and create stunning videos to entertain their followers.

Pros:

• Supports all Mac and Window devices
• Clean and simple interface
• Facilitates users with various aspect ratios

Cons:

• Lacks in video editing functions when it comes to the movie
• Unavailability of the high-end functions

Final Word

TikTok is a platform with several influencers and these video editing apps’ popularity and usage can only help them grow further. If you aspire to become one of the famous Tiktokers, download the excellent video editors – Filmora X – to create exciting content for your followers.

Other editing apps may require a sum to download so it’s better to opt for the one that comes for free with multiple cool features and editing options.

You May Also Like: 5 Things You Should Know When Using TikTok Web on Mac

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

Becoming a celebrity on social networking platforms is a daunting process. It is not easy to get millions of followers. The trend started with YouTube and has now spread on several social media platforms like Instagram and TikTok.

TikTok app has conquered globally in the past recent years through video sharing. Users spend hours editing their videos to get maximum likes and shares from their followers. But they still face fierce competition and do everything to improve the content quality of videos on TikTok. This is where video editors come into play. In this article, we will show you how to choose the best editor for Mac users to edit their TikTok video.

• Section1. Mac or Desktop Video Editors vs. Mobile Video Editors for TikTok
• Section2. TikTok Video Editors That Can Make Stunning Videos on Mac

Section 1. Mac or Desktop Video Editors vs. Mobile Video Editors for TikTok

There are several video editors that TikTokers use to attract millions of viewers such as TikTok’s built-in video editor, mobile app editors, and online editors for Mac. However, editing on mobile phones or using built-in editors have their own limitations, therefore editing TikTok videos on desktop or Mac is way better.

Let’s go through a few benefits that Mac video editing software can provide to your TikTok videos.

• Provide a professional and attractive touch to your videos on a wider capacity
• Enjoy richer fonts, filters, stickers, and transitional effects than mobile apps
• Many advanced functions, such as auto-reframe, motion track, and AI Portrait
• Sharing with partners becomes easy when working on Mac or a desktop

Section 2. TikTok Video Editors That Can Make Stunning Videos on Mac

The video editing features on TikTok are not versatile enough to permit you to perform complicated video editing tasks. This is exactly why TikTokers choose third-party applications that feature useful tools to improve the video content quality they share on social sites.

Here are a few of the best video editing apps that all Mac users can download to create TikTok videos.

1.TikTok Editor:Wondershare Filmora

Wondershare Filmora X for Mac is a trendy video editing software that allows users to create attractive videos by following a few easy steps. Granting you access to a variety of video editing tools to create music and comedy videos for all social platforms including TikTok, the software lets you effortlessly edit clips recorded through smartphones, cameras, DSLRs, and any other types of digital devices.

Cutting or trimming video clips, choosing a project’s aspect ratio or resolution, or creating a soundtrack for a video are just a few functions out of the many that you can do using Filmora.

Pros:

• supports all Mac devices
• Provides hundreds of audio and visual effects
• Supports 4K editing
• Powerful video and sound editing tools
• Users can add their own music to the video

Cons:

• Exporting videos to TikTok from Filmora is not possible
• Users must have basic video editing knowledge

2.TikTok Editor: iMovie

iMovie has become one of the most credible video editing software tools for all Mac devices including iPad and iPhone. Out of the many benefits, this app is really helpful for all those who are not familiar with advanced video editing skills. Letting users choose from 8 themes and 14 trailer templates, iMovie can seamlessly combine multiple video clips and create a soundtrack for them.

Moreover, this video editor gives access to all the features and tools users required to create PIP, cut the footage, or record the voiceovers for every edited video with iMovie. With such features, TikTokers can make attractive videos to keep their followers coming back to their profile to watch their content.

Pros:

• Supports all Mac devices
• Easy to use and free of cost
• Audio effect library and rich music
• Fully customizable themes and trailer templates

Cons:

• Lacks advanced video editing options
• Does not let users add their own music to their created projects

3.Edit TikTok with Adobe Rush

One of the greatest advantages of using Adobe Rush is that it doesn’t require users to have advanced video editing skills. With the ease of this cross-platform app, it is easy to create short social media videos for platforms like TikTok.

Some of the key features of this editor include the application of color grading effects, adjustment of video’s aspect ratio, and use of the app’s motion graphics templates. Moreover, users can adjust the shadows, exposure, and vibrance in all the video clips that they import into a created project in Adobe Rush.

Pros:

• Supports all Mac devices
• Cross-platform availability
• Compatibility with Adobe’s professional video editing software products
• Ability to share videos directly to TikTok from Adobe Rush

Cons:

• The app is available globally
• Users can export only 3 videos in a month using the free app version

4.Make TikTok Video with BeeCut

Another popular video editor for both Windows and Mac users, BeeCut is free software with a very simple interface. Having very powerful and exciting video editing functions, users can edit their TikTok videos using the cool filters, overlays, elements, transitions, PIP effects, and other interesting TikTok effects.

Additionally, it supports up to five aspect rations including 4:3 (traditional), 3:4 (Taobao video), 1:1 (Instagram video), 16:9 (widescreen), and 9:16 (portrait). Those who do not have advanced video editing skills can also use it easily on Mac and create stunning videos to entertain their followers.

Pros:

• Supports all Mac and Window devices
• Clean and simple interface
• Facilitates users with various aspect ratios

Cons:

• Lacks in video editing functions when it comes to the movie
• Unavailability of the high-end functions

Final Word

TikTok is a platform with several influencers and these video editing apps’ popularity and usage can only help them grow further. If you aspire to become one of the famous Tiktokers, download the excellent video editors – Filmora X – to create exciting content for your followers.

Other editing apps may require a sum to download so it’s better to opt for the one that comes for free with multiple cool features and editing options.

You May Also Like: 5 Things You Should Know When Using TikTok Web on Mac

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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