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[Updated] Unleash Viral Potential with These TikTok Ideas
Unleash Viral Potential with These TikTok Ideas
FREE Top 10 TikTok Ideas to Make Your Videos Go Viral
Shanoon Cox
Mar 27, 2024• Proven solutions
Nowadays, you are either a TikTok influencer, or a follower, or a critic!
The revolutionary Chinese social network amasses video clips of the max length of 60 seconds, ideally shot on simple mobile phones, created easily and published for free. TikTok now seems to be a part of everyone’s life through the most popular lip-syncing videos, one-act dance routines, 1-min recipes, funny clips, and stuff like the bottle cap challenge.
More or less the heart and soul of today’s teenagers and young adults, and sometimes even senior citizens, TikTok now has over 1 billion users and became the World’s 7th most downloaded app, all within a span of 3years since its release in 2016.
What started with fun and games has become a serious platform to showcase one’s talent and gain followers, earn money, and even stardom. Such provisions have stirred fierce competition among influencers, for what seems like the Wars of Creativity to publish more and more viral-worthy videos.
If you are an influencer looking for new and amazing TikTok ideas to make your videos go viral, then here is a stimulus.
TikTok vs YouTube
TikTok may be one of a kind, but it is not the only platform where you can publish your mobile-made videos without much ado. The protagonist of that story is still, YouTube. TikTok being a game-changer in the scene, is giving maximum competition to all other social networks and digital platforms that deal with video-sharing, such as Instagram, Twitter, or Facebook. But the tiff between YouTube and TikTok surpasses all other competitions because only these two are all about Videos.
Nature of Content
The main difference between YouTube and TikTok is the nature of the content. YouTube is a broader spectrum than TikTok, for it contains feature-length movies, episodes of off-air Television Series, music videos, podcasts, and personal videos is just a part of it. But TikTok revolves around short video clips. And just that.
User Base
TikTok has a niche user base, with the majority of users between 16 and 25 yo. Meanwhile, YouTube reserves a universal user base, catering to people of all ages and from different walks of life.
Outreach
TikTok is primarily a casual, youth-centric platform. While it is useful for highlighting one’s talent and engaging a loyal fanbase, it is not ideal for business promotion, or to present a show in a traditional way, which is a substantial offering of YouTube. But on the flip side, due to the vastness of YouTube, short and casual videos like the ones typically available in TikTok, have limited scope to go viral.
Therefore, the difference between TikTok and YouTube is like Apples and Oranges. They are both fruits and are sweet. But are different species with different tastes.
Top 10 TikTok Video Ideas to Boost More Followers
1. Music Videos
A common theme of most viral TikTok videos is they tend to be cute and cuddly. As part of music videos, you are required to imitate certain adorable songs by performing their actions either using your hands or by putting your whole body into action. These songs can be typically found in the trending section of the app and it does not take much effort to figure out the ones that are high in popularity. The catch here is that you need to be among the frontrunners in terms of covering these songs so that you can find yourself a large captive audience to influence at the earliest.
Here is an example of a girl showing off her TikTok music video skills
2. Dance Videos
If it is short, funny, and uses the correct hashtags, your dance video can create a lot of influence among your followers. Oh, and don’t forget to pair them up with the correct background score. A song that is already trending and popular on the social platform will only boost your video’s chances of a hit. A short and easy dance always does the business, even better if it can be used for a meme.
This is a good example of what your dance video should look like . Now isn’t that the perfect ingredient for the next viral meme on the market!
3. Calming Videos
Just because it’s a TikTok video doesn’t mean that it has to be over-the-top and loud. Sometimes, keeping things simple is the secret to success. Calming videos are those where something that most would otherwise consider weird or mundane exerts a feeling of calm on the viewer. Most social media platforms have helped such videos gain immense popularity but finding the right explanation of what these pertain to is a pretty difficult task.
Look at this video of color droplets being sprayed from the tip of a brush . Did that not calm your mind?
4. Objects Singing Videos
One of the viral TikTok memes had several objects singing Adele’s hit number “ Someone Like You”. This could be something for you to base your ideas on for a new viral video. Use any object around the house, not even necessary that it should move about. The trick lies in finding the right song to pair with, something that will lend a soul to the object and give the impression of the performance coming from a real person.
See if Pikachu and his orchestra can provide you with some inspiration
5. Art Videos
This one is for all the artists out there. If you are someone who creates figurines, pictures, or any other form of art, then don’t let your creative process go unnoticed – rather, film it and put it up as a Tik Tok video. The social media platform has many takers for such videos that show the process behind every creative job as it helps give a view into the thought process of an artist, however minute. This is also a good way for you to promote your work on social media, helping you gain greater exposure in the long run. Add some creative twists to these videos and help them stand out in the crowd.
Here is someone showing off their artistic skills
6.1-Minute Recipes
If you are a cooking aficionado and often dabble around in the kitchen for preparing new recipes, then TikTok is a good place to share your cooking videos. While fitting in the entire video into a matter of a few seconds can prove difficult, it is certainly not impossible. Skip the commentary and speed up the videos but make sure they are of self-explanatory nature. If cooking is not your thing, you can also post videos of what you eat every day – there is a sizable follower base for that category as well!
Chef Shereen will show you how to cook a Santa Claus Melon here
7. Animal Videos
Oh, those amazing creations of the Almighty! When it comes to cute pet clips, there is very little you can go wrong with. Be it tricks, reaction to your singing, or simply them having a jolly good time, there is always a lot of attention on pets. If you have not done so already, it is time to capture the acts of your pets on camera and start pulling in the followers. The music needs to be as adorable as the pets themselves and make sure they are at ease doing what you ask them to do. The more authentic the reaction, the more attention your video will get. Use the shots where you get the sincerest reactions to come up with the most interesting clips.
Just look at this adorable little doggo
8. Funny TikTok Ideas
Narrate funny stories with your twist in the narrative, few sources of entertainment can be as good! Even asking a simple question could count under this category. Don’t be dissuaded by the short time frame. You can also come up with your own stories about things you observed around you on a day-to-day basis. As long as you keep it hilarious, your fans will love it.
9. Words of Positivity
You are sure to have a favorite song. How about tweaking the lyrics a bit to make it sound more current, something that fits in better with current sentiments? Love for the environment, gender diversity, anti-racism, are some of the genres you can work with. The more resounding your message, the more will be the views it generates. Ensure your new lyrics are in tune with the overall tempo of the song and focus on keeping it positive.
Here is someone promoting respect for women
10. Challenges
Social media challenges such as the Ice Bucket Challenge usually never fail to go viral. So, if you are looking to boost your follower base, go ahead and take up a trending challenge and post it on TikTok. You may create your challenge and set trends for others to follow.
Here is an interesting challenge that even had US Senator Elizabeth Warren chipping in
Conclusion
These are some of the inspirational ideas that you can consider for coming up with winning content for your TikTok followers. Do not limit yourself to creativity knows no bounds. Experiment with different styles and you may just find something unique that earns you celebrity status on this popular social media platform.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Nowadays, you are either a TikTok influencer, or a follower, or a critic!
The revolutionary Chinese social network amasses video clips of the max length of 60 seconds, ideally shot on simple mobile phones, created easily and published for free. TikTok now seems to be a part of everyone’s life through the most popular lip-syncing videos, one-act dance routines, 1-min recipes, funny clips, and stuff like the bottle cap challenge.
More or less the heart and soul of today’s teenagers and young adults, and sometimes even senior citizens, TikTok now has over 1 billion users and became the World’s 7th most downloaded app, all within a span of 3years since its release in 2016.
What started with fun and games has become a serious platform to showcase one’s talent and gain followers, earn money, and even stardom. Such provisions have stirred fierce competition among influencers, for what seems like the Wars of Creativity to publish more and more viral-worthy videos.
If you are an influencer looking for new and amazing TikTok ideas to make your videos go viral, then here is a stimulus.
TikTok vs YouTube
TikTok may be one of a kind, but it is not the only platform where you can publish your mobile-made videos without much ado. The protagonist of that story is still, YouTube. TikTok being a game-changer in the scene, is giving maximum competition to all other social networks and digital platforms that deal with video-sharing, such as Instagram, Twitter, or Facebook. But the tiff between YouTube and TikTok surpasses all other competitions because only these two are all about Videos.
Nature of Content
The main difference between YouTube and TikTok is the nature of the content. YouTube is a broader spectrum than TikTok, for it contains feature-length movies, episodes of off-air Television Series, music videos, podcasts, and personal videos is just a part of it. But TikTok revolves around short video clips. And just that.
User Base
TikTok has a niche user base, with the majority of users between 16 and 25 yo. Meanwhile, YouTube reserves a universal user base, catering to people of all ages and from different walks of life.
Outreach
TikTok is primarily a casual, youth-centric platform. While it is useful for highlighting one’s talent and engaging a loyal fanbase, it is not ideal for business promotion, or to present a show in a traditional way, which is a substantial offering of YouTube. But on the flip side, due to the vastness of YouTube, short and casual videos like the ones typically available in TikTok, have limited scope to go viral.
Therefore, the difference between TikTok and YouTube is like Apples and Oranges. They are both fruits and are sweet. But are different species with different tastes.
Top 10 TikTok Video Ideas to Boost More Followers
1. Music Videos
A common theme of most viral TikTok videos is they tend to be cute and cuddly. As part of music videos, you are required to imitate certain adorable songs by performing their actions either using your hands or by putting your whole body into action. These songs can be typically found in the trending section of the app and it does not take much effort to figure out the ones that are high in popularity. The catch here is that you need to be among the frontrunners in terms of covering these songs so that you can find yourself a large captive audience to influence at the earliest.
Here is an example of a girl showing off her TikTok music video skills
2. Dance Videos
If it is short, funny, and uses the correct hashtags, your dance video can create a lot of influence among your followers. Oh, and don’t forget to pair them up with the correct background score. A song that is already trending and popular on the social platform will only boost your video’s chances of a hit. A short and easy dance always does the business, even better if it can be used for a meme.
This is a good example of what your dance video should look like . Now isn’t that the perfect ingredient for the next viral meme on the market!
3. Calming Videos
Just because it’s a TikTok video doesn’t mean that it has to be over-the-top and loud. Sometimes, keeping things simple is the secret to success. Calming videos are those where something that most would otherwise consider weird or mundane exerts a feeling of calm on the viewer. Most social media platforms have helped such videos gain immense popularity but finding the right explanation of what these pertain to is a pretty difficult task.
Look at this video of color droplets being sprayed from the tip of a brush . Did that not calm your mind?
4. Objects Singing Videos
One of the viral TikTok memes had several objects singing Adele’s hit number “ Someone Like You”. This could be something for you to base your ideas on for a new viral video. Use any object around the house, not even necessary that it should move about. The trick lies in finding the right song to pair with, something that will lend a soul to the object and give the impression of the performance coming from a real person.
See if Pikachu and his orchestra can provide you with some inspiration
5. Art Videos
This one is for all the artists out there. If you are someone who creates figurines, pictures, or any other form of art, then don’t let your creative process go unnoticed – rather, film it and put it up as a Tik Tok video. The social media platform has many takers for such videos that show the process behind every creative job as it helps give a view into the thought process of an artist, however minute. This is also a good way for you to promote your work on social media, helping you gain greater exposure in the long run. Add some creative twists to these videos and help them stand out in the crowd.
Here is someone showing off their artistic skills
6.1-Minute Recipes
If you are a cooking aficionado and often dabble around in the kitchen for preparing new recipes, then TikTok is a good place to share your cooking videos. While fitting in the entire video into a matter of a few seconds can prove difficult, it is certainly not impossible. Skip the commentary and speed up the videos but make sure they are of self-explanatory nature. If cooking is not your thing, you can also post videos of what you eat every day – there is a sizable follower base for that category as well!
Chef Shereen will show you how to cook a Santa Claus Melon here
7. Animal Videos
Oh, those amazing creations of the Almighty! When it comes to cute pet clips, there is very little you can go wrong with. Be it tricks, reaction to your singing, or simply them having a jolly good time, there is always a lot of attention on pets. If you have not done so already, it is time to capture the acts of your pets on camera and start pulling in the followers. The music needs to be as adorable as the pets themselves and make sure they are at ease doing what you ask them to do. The more authentic the reaction, the more attention your video will get. Use the shots where you get the sincerest reactions to come up with the most interesting clips.
Just look at this adorable little doggo
8. Funny TikTok Ideas
Narrate funny stories with your twist in the narrative, few sources of entertainment can be as good! Even asking a simple question could count under this category. Don’t be dissuaded by the short time frame. You can also come up with your own stories about things you observed around you on a day-to-day basis. As long as you keep it hilarious, your fans will love it.
9. Words of Positivity
You are sure to have a favorite song. How about tweaking the lyrics a bit to make it sound more current, something that fits in better with current sentiments? Love for the environment, gender diversity, anti-racism, are some of the genres you can work with. The more resounding your message, the more will be the views it generates. Ensure your new lyrics are in tune with the overall tempo of the song and focus on keeping it positive.
Here is someone promoting respect for women
10. Challenges
Social media challenges such as the Ice Bucket Challenge usually never fail to go viral. So, if you are looking to boost your follower base, go ahead and take up a trending challenge and post it on TikTok. You may create your challenge and set trends for others to follow.
Here is an interesting challenge that even had US Senator Elizabeth Warren chipping in
Conclusion
These are some of the inspirational ideas that you can consider for coming up with winning content for your TikTok followers. Do not limit yourself to creativity knows no bounds. Experiment with different styles and you may just find something unique that earns you celebrity status on this popular social media platform.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Nowadays, you are either a TikTok influencer, or a follower, or a critic!
The revolutionary Chinese social network amasses video clips of the max length of 60 seconds, ideally shot on simple mobile phones, created easily and published for free. TikTok now seems to be a part of everyone’s life through the most popular lip-syncing videos, one-act dance routines, 1-min recipes, funny clips, and stuff like the bottle cap challenge.
More or less the heart and soul of today’s teenagers and young adults, and sometimes even senior citizens, TikTok now has over 1 billion users and became the World’s 7th most downloaded app, all within a span of 3years since its release in 2016.
What started with fun and games has become a serious platform to showcase one’s talent and gain followers, earn money, and even stardom. Such provisions have stirred fierce competition among influencers, for what seems like the Wars of Creativity to publish more and more viral-worthy videos.
If you are an influencer looking for new and amazing TikTok ideas to make your videos go viral, then here is a stimulus.
TikTok vs YouTube
TikTok may be one of a kind, but it is not the only platform where you can publish your mobile-made videos without much ado. The protagonist of that story is still, YouTube. TikTok being a game-changer in the scene, is giving maximum competition to all other social networks and digital platforms that deal with video-sharing, such as Instagram, Twitter, or Facebook. But the tiff between YouTube and TikTok surpasses all other competitions because only these two are all about Videos.
Nature of Content
The main difference between YouTube and TikTok is the nature of the content. YouTube is a broader spectrum than TikTok, for it contains feature-length movies, episodes of off-air Television Series, music videos, podcasts, and personal videos is just a part of it. But TikTok revolves around short video clips. And just that.
User Base
TikTok has a niche user base, with the majority of users between 16 and 25 yo. Meanwhile, YouTube reserves a universal user base, catering to people of all ages and from different walks of life.
Outreach
TikTok is primarily a casual, youth-centric platform. While it is useful for highlighting one’s talent and engaging a loyal fanbase, it is not ideal for business promotion, or to present a show in a traditional way, which is a substantial offering of YouTube. But on the flip side, due to the vastness of YouTube, short and casual videos like the ones typically available in TikTok, have limited scope to go viral.
Therefore, the difference between TikTok and YouTube is like Apples and Oranges. They are both fruits and are sweet. But are different species with different tastes.
Top 10 TikTok Video Ideas to Boost More Followers
1. Music Videos
A common theme of most viral TikTok videos is they tend to be cute and cuddly. As part of music videos, you are required to imitate certain adorable songs by performing their actions either using your hands or by putting your whole body into action. These songs can be typically found in the trending section of the app and it does not take much effort to figure out the ones that are high in popularity. The catch here is that you need to be among the frontrunners in terms of covering these songs so that you can find yourself a large captive audience to influence at the earliest.
Here is an example of a girl showing off her TikTok music video skills
2. Dance Videos
If it is short, funny, and uses the correct hashtags, your dance video can create a lot of influence among your followers. Oh, and don’t forget to pair them up with the correct background score. A song that is already trending and popular on the social platform will only boost your video’s chances of a hit. A short and easy dance always does the business, even better if it can be used for a meme.
This is a good example of what your dance video should look like . Now isn’t that the perfect ingredient for the next viral meme on the market!
3. Calming Videos
Just because it’s a TikTok video doesn’t mean that it has to be over-the-top and loud. Sometimes, keeping things simple is the secret to success. Calming videos are those where something that most would otherwise consider weird or mundane exerts a feeling of calm on the viewer. Most social media platforms have helped such videos gain immense popularity but finding the right explanation of what these pertain to is a pretty difficult task.
Look at this video of color droplets being sprayed from the tip of a brush . Did that not calm your mind?
4. Objects Singing Videos
One of the viral TikTok memes had several objects singing Adele’s hit number “ Someone Like You”. This could be something for you to base your ideas on for a new viral video. Use any object around the house, not even necessary that it should move about. The trick lies in finding the right song to pair with, something that will lend a soul to the object and give the impression of the performance coming from a real person.
See if Pikachu and his orchestra can provide you with some inspiration
5. Art Videos
This one is for all the artists out there. If you are someone who creates figurines, pictures, or any other form of art, then don’t let your creative process go unnoticed – rather, film it and put it up as a Tik Tok video. The social media platform has many takers for such videos that show the process behind every creative job as it helps give a view into the thought process of an artist, however minute. This is also a good way for you to promote your work on social media, helping you gain greater exposure in the long run. Add some creative twists to these videos and help them stand out in the crowd.
Here is someone showing off their artistic skills
6.1-Minute Recipes
If you are a cooking aficionado and often dabble around in the kitchen for preparing new recipes, then TikTok is a good place to share your cooking videos. While fitting in the entire video into a matter of a few seconds can prove difficult, it is certainly not impossible. Skip the commentary and speed up the videos but make sure they are of self-explanatory nature. If cooking is not your thing, you can also post videos of what you eat every day – there is a sizable follower base for that category as well!
Chef Shereen will show you how to cook a Santa Claus Melon here
7. Animal Videos
Oh, those amazing creations of the Almighty! When it comes to cute pet clips, there is very little you can go wrong with. Be it tricks, reaction to your singing, or simply them having a jolly good time, there is always a lot of attention on pets. If you have not done so already, it is time to capture the acts of your pets on camera and start pulling in the followers. The music needs to be as adorable as the pets themselves and make sure they are at ease doing what you ask them to do. The more authentic the reaction, the more attention your video will get. Use the shots where you get the sincerest reactions to come up with the most interesting clips.
Just look at this adorable little doggo
8. Funny TikTok Ideas
Narrate funny stories with your twist in the narrative, few sources of entertainment can be as good! Even asking a simple question could count under this category. Don’t be dissuaded by the short time frame. You can also come up with your own stories about things you observed around you on a day-to-day basis. As long as you keep it hilarious, your fans will love it.
9. Words of Positivity
You are sure to have a favorite song. How about tweaking the lyrics a bit to make it sound more current, something that fits in better with current sentiments? Love for the environment, gender diversity, anti-racism, are some of the genres you can work with. The more resounding your message, the more will be the views it generates. Ensure your new lyrics are in tune with the overall tempo of the song and focus on keeping it positive.
Here is someone promoting respect for women
10. Challenges
Social media challenges such as the Ice Bucket Challenge usually never fail to go viral. So, if you are looking to boost your follower base, go ahead and take up a trending challenge and post it on TikTok. You may create your challenge and set trends for others to follow.
Here is an interesting challenge that even had US Senator Elizabeth Warren chipping in
Conclusion
These are some of the inspirational ideas that you can consider for coming up with winning content for your TikTok followers. Do not limit yourself to creativity knows no bounds. Experiment with different styles and you may just find something unique that earns you celebrity status on this popular social media platform.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Nowadays, you are either a TikTok influencer, or a follower, or a critic!
The revolutionary Chinese social network amasses video clips of the max length of 60 seconds, ideally shot on simple mobile phones, created easily and published for free. TikTok now seems to be a part of everyone’s life through the most popular lip-syncing videos, one-act dance routines, 1-min recipes, funny clips, and stuff like the bottle cap challenge.
More or less the heart and soul of today’s teenagers and young adults, and sometimes even senior citizens, TikTok now has over 1 billion users and became the World’s 7th most downloaded app, all within a span of 3years since its release in 2016.
What started with fun and games has become a serious platform to showcase one’s talent and gain followers, earn money, and even stardom. Such provisions have stirred fierce competition among influencers, for what seems like the Wars of Creativity to publish more and more viral-worthy videos.
If you are an influencer looking for new and amazing TikTok ideas to make your videos go viral, then here is a stimulus.
TikTok vs YouTube
TikTok may be one of a kind, but it is not the only platform where you can publish your mobile-made videos without much ado. The protagonist of that story is still, YouTube. TikTok being a game-changer in the scene, is giving maximum competition to all other social networks and digital platforms that deal with video-sharing, such as Instagram, Twitter, or Facebook. But the tiff between YouTube and TikTok surpasses all other competitions because only these two are all about Videos.
Nature of Content
The main difference between YouTube and TikTok is the nature of the content. YouTube is a broader spectrum than TikTok, for it contains feature-length movies, episodes of off-air Television Series, music videos, podcasts, and personal videos is just a part of it. But TikTok revolves around short video clips. And just that.
User Base
TikTok has a niche user base, with the majority of users between 16 and 25 yo. Meanwhile, YouTube reserves a universal user base, catering to people of all ages and from different walks of life.
Outreach
TikTok is primarily a casual, youth-centric platform. While it is useful for highlighting one’s talent and engaging a loyal fanbase, it is not ideal for business promotion, or to present a show in a traditional way, which is a substantial offering of YouTube. But on the flip side, due to the vastness of YouTube, short and casual videos like the ones typically available in TikTok, have limited scope to go viral.
Therefore, the difference between TikTok and YouTube is like Apples and Oranges. They are both fruits and are sweet. But are different species with different tastes.
Top 10 TikTok Video Ideas to Boost More Followers
1. Music Videos
A common theme of most viral TikTok videos is they tend to be cute and cuddly. As part of music videos, you are required to imitate certain adorable songs by performing their actions either using your hands or by putting your whole body into action. These songs can be typically found in the trending section of the app and it does not take much effort to figure out the ones that are high in popularity. The catch here is that you need to be among the frontrunners in terms of covering these songs so that you can find yourself a large captive audience to influence at the earliest.
Here is an example of a girl showing off her TikTok music video skills
2. Dance Videos
If it is short, funny, and uses the correct hashtags, your dance video can create a lot of influence among your followers. Oh, and don’t forget to pair them up with the correct background score. A song that is already trending and popular on the social platform will only boost your video’s chances of a hit. A short and easy dance always does the business, even better if it can be used for a meme.
This is a good example of what your dance video should look like . Now isn’t that the perfect ingredient for the next viral meme on the market!
3. Calming Videos
Just because it’s a TikTok video doesn’t mean that it has to be over-the-top and loud. Sometimes, keeping things simple is the secret to success. Calming videos are those where something that most would otherwise consider weird or mundane exerts a feeling of calm on the viewer. Most social media platforms have helped such videos gain immense popularity but finding the right explanation of what these pertain to is a pretty difficult task.
Look at this video of color droplets being sprayed from the tip of a brush . Did that not calm your mind?
4. Objects Singing Videos
One of the viral TikTok memes had several objects singing Adele’s hit number “ Someone Like You”. This could be something for you to base your ideas on for a new viral video. Use any object around the house, not even necessary that it should move about. The trick lies in finding the right song to pair with, something that will lend a soul to the object and give the impression of the performance coming from a real person.
See if Pikachu and his orchestra can provide you with some inspiration
5. Art Videos
This one is for all the artists out there. If you are someone who creates figurines, pictures, or any other form of art, then don’t let your creative process go unnoticed – rather, film it and put it up as a Tik Tok video. The social media platform has many takers for such videos that show the process behind every creative job as it helps give a view into the thought process of an artist, however minute. This is also a good way for you to promote your work on social media, helping you gain greater exposure in the long run. Add some creative twists to these videos and help them stand out in the crowd.
Here is someone showing off their artistic skills
6.1-Minute Recipes
If you are a cooking aficionado and often dabble around in the kitchen for preparing new recipes, then TikTok is a good place to share your cooking videos. While fitting in the entire video into a matter of a few seconds can prove difficult, it is certainly not impossible. Skip the commentary and speed up the videos but make sure they are of self-explanatory nature. If cooking is not your thing, you can also post videos of what you eat every day – there is a sizable follower base for that category as well!
Chef Shereen will show you how to cook a Santa Claus Melon here
7. Animal Videos
Oh, those amazing creations of the Almighty! When it comes to cute pet clips, there is very little you can go wrong with. Be it tricks, reaction to your singing, or simply them having a jolly good time, there is always a lot of attention on pets. If you have not done so already, it is time to capture the acts of your pets on camera and start pulling in the followers. The music needs to be as adorable as the pets themselves and make sure they are at ease doing what you ask them to do. The more authentic the reaction, the more attention your video will get. Use the shots where you get the sincerest reactions to come up with the most interesting clips.
Just look at this adorable little doggo
8. Funny TikTok Ideas
Narrate funny stories with your twist in the narrative, few sources of entertainment can be as good! Even asking a simple question could count under this category. Don’t be dissuaded by the short time frame. You can also come up with your own stories about things you observed around you on a day-to-day basis. As long as you keep it hilarious, your fans will love it.
9. Words of Positivity
You are sure to have a favorite song. How about tweaking the lyrics a bit to make it sound more current, something that fits in better with current sentiments? Love for the environment, gender diversity, anti-racism, are some of the genres you can work with. The more resounding your message, the more will be the views it generates. Ensure your new lyrics are in tune with the overall tempo of the song and focus on keeping it positive.
Here is someone promoting respect for women
10. Challenges
Social media challenges such as the Ice Bucket Challenge usually never fail to go viral. So, if you are looking to boost your follower base, go ahead and take up a trending challenge and post it on TikTok. You may create your challenge and set trends for others to follow.
Here is an interesting challenge that even had US Senator Elizabeth Warren chipping in
Conclusion
These are some of the inspirational ideas that you can consider for coming up with winning content for your TikTok followers. Do not limit yourself to creativity knows no bounds. Experiment with different styles and you may just find something unique that earns you celebrity status on this popular social media platform.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Decoding the Art of Persuasive TikTok Marketing & Advertising
Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.
TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.
In this article
01 Why does TikTok Advertising Matter?
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
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- Title: [Updated] Unleash Viral Potential with These TikTok Ideas
- Author: Brian
- Created at : 2024-05-23 14:23:30
- Updated at : 2024-05-24 14:23:30
- Link: https://tiktok-videos.techidaily.com/updated-unleash-viral-potential-with-these-tiktok-ideas/
- License: This work is licensed under CC BY-NC-SA 4.0.
